Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 117

Electricity Campaign Process Conversion 117

Search Engine Land

NOVEMBER 3, 2023

Google has rolled out its Ads Editor version 2.4, New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads. Automatically created Ad Strength assets. Automatically created Ad Strength assets. Previously, Editor v2.4

Campaign 118

Campaign Engineering Product Process 118

Search Engine Land

OCTOBER 11, 2023

This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too.

Campaign 111

Campaign Commission Government Service 111

Search Engine Land

SEPTEMBER 7, 2023

YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. Get the daily newsletter search marketers rely on. Why we care.

User Experience 131

User Experience Launch Engineering Conversion 131

Search Engine Land

SEPTEMBER 5, 2023

The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Visit the Google Ads Help Center for more information on the URL Contains in DSA. Google has launched the URL Contains targeting functionality on Performance Max. ” Why we care.

Engineering 140

Engineering Campaign Launch Service 140

Search Engine Land

APRIL 12, 2024

Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. Get the daily newsletter search marketers rely on.

Launch 98

Launch Presentation Growth Campaign 98

Martech

MAY 16, 2024

Trustpilot added features to its online review platform. Market Insights compares similar businesses for benchmarking performance. Cordial added AI-powered enhancements to its enterprise marketing message automation platform. It automates client proposals, tracks their status, and executes digital media campaigns.

Profit margin 90

Profit margin Government User Experience Technology 90

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Launch 118

Launch Campaign Customers Process 118

Search Engine Land

APRIL 1, 2024

Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Affected users are able to access Google Ad Manager but may not have access to the most recent data. ” Get the daily newsletter search marketers rely on. Why we care. When will the problem be fixed? When did the issue start?

Represent 93

Represent Process 93

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. ” Get the daily newsletter search marketers rely on.

Campaign 121

Campaign Launch Networking Start-ups 121

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 119

Product Government Finance Price 119

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 100

Niche Territory Education Referrals 100

Search Engine Land

JANUARY 24, 2024

A lookalike audience allows your ads to reach new individuals who are likely interested in your business because they share similar characteristics with your existing customers. Marketers relying on these integrations to build audiences will need to explore alternative options. Get the daily newsletter search marketers rely on.

Campaign 107

Campaign Contact Conversion Process 107

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Meta Ads > Google Ads? However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani. But that’s where the similarities end.”

Objectives and Key Results 107

Objectives and Key Results Lead generation Campaign Up-sell 107

Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets.

X-functional 123

X-functional Campaign Process Customers 123

Search Engine Land

FEBRUARY 14, 2024

The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA). This allows Google Analytics to dynamically adjust its behavior.

Campaign 127

Campaign Engineering Process 127

Martech

OCTOBER 3, 2023

Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. This is where expertise and creativity come into play for the Marketing Operations team!

UX 110

UX Territory Conversion Meeting 110

Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” Getting started.

Campaign 117

Campaign Engineering Consult Start-ups 117

Search Engine Land

DECEMBER 11, 2023

These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. GA4 is integrating enhanced conversions, eliminating the need for marketers to switch between Google Ads and GA4 to access this data. Enhanced conversion integration.

Conversion 117

Conversion Strategize Engineering Start-ups 117

Search Engine Land

MARCH 12, 2024

Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. This dataset provides a deep dive into the top queries actively searched by consumers across Microsoft Ads’ extensive network. Why we care. The details.

Click Through Rate 94

Click Through Rate Networking Campaign Represent 94

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9

Profit margin 125

Profit margin Promote Campaign Price 125

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 107

B2C Lead generation B2B Campaign 107

Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Get the daily newsletter search marketers rely on.

Launch 129

Launch Campaign Engineering Process 129

Search Engine Land

NOVEMBER 2, 2023

Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both YouTube and the Google Display Network. The same approach is applied to YouTube comments and ads as well.

Networking 116

Networking Trust Campaign Engineering 116

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Martech

NOVEMBER 28, 2023

Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets. This increases ad campaign efficiency by eliminating wasted impressions. Get MarTech!

Retail 88

Retail Campaign Technology Technology 88

SaaStr

DECEMBER 10, 2023

What’s the number one top new app you’ve added the past year? This year, many companies, including Gong, have been focused on how to optimize and drive value with existing tech stack investments, rather than adding new tools. Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong.

CRM 121

CRM Launch Price B2B 121

Search Engine Land

MARCH 13, 2023

These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords. Microsoft Dynamics 365. The Doctor and Clinic Ads auction is cost-per-click (CPC)-based.

Healthcare 87

Healthcare Hospitality Networking Campaign 87

Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. This can include dynamically adjusting website content, triggering personalized messages or offers based on specific actions or events, and providing immediate support or assistance. I am trained with MarTech content. Here’s something somebody asked me!

A/B testing 103

A/B testing Represent Follow-up Customers 103

Salesforce

NOVEMBER 2, 2023

Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Download the guide What is an email workflow in marketing?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

SaaStr

OCTOBER 22, 2023

What’s the number one top new app you’ve added the past year? Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems.

Strategize 102

Strategize Consult Contact Follow-up 102

Search Engine Land

MARCH 21, 2024

If Microsoft can provide a product with capabilities equivalent to PMax within Google Ads, advertisers might be inclined to shift their ad budgets from Google to Microsoft’s PMax. Get the daily newsletter search marketers rely on. Why we care. Q2 updates. Future plans. Cost per bidding strategy. Video assets.

Campaign 80

Campaign Launch Conversion Process 80

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. Get the daily newsletter search marketers rely on.

Campaign 107

Campaign B2B Engineering Technology 107

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

UX 117

UX Manufacturing Clients Growth 117

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 103

B2B Objectives and Key Results Strategize CRM 103

Martech

FEBRUARY 22, 2024

CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance.

Territory 88

Territory Government Launch Networking 88

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128