Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. One case study to show this was around a large UK-based “deal of the day” ecommerce company named Wowcher. Get the daily newsletter search marketers rely on.

Campaign 127

Campaign A/B testing Objectives and Key Results Appointment 127

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

Real Estate 135

Real Estate Commission Conversion Trust 135

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. Why we care.

Retail 125

Retail Promote Contact Growth 125

Search Engine Land

MARCH 16, 2023

Are you running ecommerce ads on Facebook? This makes it easier for ecommerce businesses to reach more people who are likely to purchase their products. The system generates countless variations of adverts, assessing how well they resonate with audiences, and then floods the market with the variants that perform best.

Campaign 99

Campaign Technology Technology Engineering 99

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

ClickFunnels

JANUARY 29, 2022

Everyday we receive countless questions asking “does ClickFunnels integrate with [ insert tool or software name here ]?” ” It can be frustrating getting your “marketing stack” to play nice when all you want to do is focus on building a high converting sales funnel that will bring you an ROI.

Contact 212

Contact Consult Up-sell Follow-up 212

Search Engine Land

FEBRUARY 29, 2024

The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. To position itself further as a search engine, TikTok released a search volume tool, TikTok Keyword Insights , to help businesses understand trending keywords within their platform content.

Engineering 126

Engineering Campaign Education Service 126

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Ecommerce sites might want to specify their target audience (e.g., We also need to care about AI. Who will give the answers?

Engineering 130

Engineering Networking Clients Construction 130

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. That then feeds into our ecommerce platform, which is Commerce Vision. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM.

Education 118

Education Campaign CRM Sales 118

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. See terms.

Profit margin 130

Profit margin Promote Campaign Price 130

ClickFunnels

DECEMBER 4, 2022

The post Shopify Email Marketing Guide – 7 Keys To Success appeared first on ClickFunnels. Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . First things first: You will need email marketing software.

Niche 130

Niche Pitch Lead generation Promote 130

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

A/B testing 138

A/B testing Retail Campaign Price 138

Search Engine Land

JANUARY 30, 2024

You can access the new support tools in GA4 by locating the grey question mark icon in the top-right corner. Measuring ecommerce performance using monetization reports. Get the daily newsletter search marketers rely on. New features. Idenitfying unexpected trends using Google Analytics reports. Reports and UI.

Launch 127

Launch Process 127

Salesforce

NOVEMBER 30, 2023

M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. Mobile commerce offers a huge opportunity for brands to extend their reach, break into new markets, and drive more sales. M-commerce retail sales in the U.S.

Retail 119

Retail UX Trust Up-sell 119

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization.

Product 106

Product Launch Follow-up Start-ups 106

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 141

CTR X-functional Profit margin Contract 141

Salesforce

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. of all ecommerce purchases will be made on a mobile device.

B2B 73

B2B B2C Retail Manufacturing 73

Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. The language model is based on content from MarTech embedded on top of ChatGPT.

A/B testing 122

A/B testing Represent Follow-up Customers 122

Search Engine Land

SEPTEMBER 20, 2023

This report is a valuable tool for pinpointing bottlenecks in the checkout process, helping brands to resolve these issues promptly, leading to an improved user experience for shoppers and potentially more sales. Click “Save” Get the daily newsletter search marketers rely on. Why we care. Accessing data.

E-commerce 139

E-commerce Launch Territory User Experience 139

Martech

OCTOBER 18, 2023

Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Despite the pain points they experience, buyers are willing to pay more for a good experience: 81% said they would pay a higher price for a product or service if the supplier had excellent ecommerce and customer portal capabilities.

B2B 129

B2B Price Service Technology 129

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

B2B 120

B2B X-functional UX Campaign 120

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Building strong collaborations, especially between the marketing and IT teams.

Strategize 120

Strategize Growth Technology Technology 120

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Connectors Connectors are the bridges that link your CDP with other tools and platforms.

Objectives and Key Results 109

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 109

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 113

CRM Government Customer Relationship Management Relationship Management 113

Search Engine Land

OCTOBER 20, 2023

For example, if we work on an ecommerce site that sells socks with 100 pages: Optimizing 50 of those pages in a first pass is a measure of input. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Tools like Semrush or Moz can help track and analyze these rankings.

User Experience 130

User Experience Growth Conversion Engineering 130

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Connectors Connectors are the bridges that link your CDP with other tools and platforms.

Objectives and Key Results 104

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 104

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

JANUARY 9, 2023

Our tracking and analytics tools are losing data as we know it — and we must adapt. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis.

X-functional 123

X-functional Technique Conversion Launch 123

Martech

JANUARY 18, 2023

Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences. Marketing Cloud supports more third-party integrations.

Appointment 105

Appointment Service Promote Prospecting 105

Martech

OCTOBER 12, 2023

Firefly Vector Model creates line-based objects that can easily be reshaped and edited in Adobe Illustrator and similar tools. Firefly Design Model will be incorporated in Adobe’s Web-based Express tool and allow a creator to use text to describe what they want to create. FastrAI is built into the Fastr Frontend platform.

User Experience 121

User Experience Launch Networking Campaign 121

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 101

Technology Technology Campaign Education 101

SaaStr

JUNE 20, 2021

Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. billion valuation.

Objectives and Key Results 116

Objectives and Key Results Price Retail Consult 116

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. If you’re great at marketing, go do marketing. If you exaggerate too much, you’ll get caught.

GTM 87

GTM Niche Account management Up-sell 87