Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5%

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. I knew I needed to run the test long enough to get statistically significant results.

A/B testing 72

A/B testing Contact Start-ups Represent 72

Hubspot

JANUARY 15, 2019

Email lead capture is the process marketers use to collect information from their website visitors. Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow with your own marketing team -- which is why we decided to conduct a survey.

A/B testing 76

A/B testing Lead generation Conversion CRM 76

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? It’s easy!

A/B testing 110

A/B testing Conversion Clients Start-ups 110

ConversionXL

JUNE 21, 2015

Noah Kagan ( Sumome ): How to Grow Your Email List Super Fast. Your emails subscribers are controlled by you, but Facebook, Twitter, Youtube etc followers are not. Focus on building your email list above all. You send like 100 emails / day. Put your newsletter signup URL directly in your email signature.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). How Costco Drives Revenue With Free Samples. In specific, Costco is famous for its free samples.

A/B testing 124

A/B testing Click Through Rate Intrinsic Price 124

Sales Hacker

JANUARY 31, 2019

If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know. If you’re like the rest of the sales world, and need to send several follow-up emails to get a response, this one’s for you. Follow up email body tips. Follow up email body tips. Email automation tools.

Follow-up 77

Follow-up A/B testing Prospecting Campaign 77

ConversionXL

OCTOBER 6, 2015

This is especially true in any marketing-related field – partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content). Of course, these articles are b t. Of course, these articles are b t.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

JUNE 8, 2017

According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 3, 2019

Every day, all day long, we size up different decisions by appraising the value proposition of that action. Should I open this email? Should I even spend the time to ponder this decision? When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

SEPTEMBER 30, 2021

Before we go ahead and display highly recommended resume samples. 53% of businesses invest more than half of their sales and marketing budget on lead generation Click To Tweet. As for font style and size, you may want to use the most common ones or just stick to TIMES NEW ROMAN at 12 points in size.

Lead generation 52

Lead generation B2C Cold Call Territory 52

ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. One of my favorite quotes on the topic comes from Paul Graham of Y Combinator who once said… Paul Graham , Y Combinator : “Whenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘b t’.” (via Yet, it still feels very elusive.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

JUNE 10, 2020

Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. Say you’re going to write an article on A/B testing. Big sites don’t produce bad content, but their size muddies the data. Wow, must’ve been amazing!” “Not Total flop!”.

Represent 74

Represent Real Estate X-functional A/B testing 74

ClickFunnels

AUGUST 16, 2021

The post Split Testing – What It Is & Why You Should Be Doing It appeared first on ClickFunnels. You have probably heard the term “split testing”. Here’s what we are going to discuss today: What is split testing? Why should you use split testing to optimize your sales funnel? How to conduct a proper split test?

A/B testing 246

A/B testing Conversion Technique Follow-up 246

ConversionXL

JULY 17, 2014

If you see stuff like this (numbers too good to be true), you know it’s b t: Nothing converts at 100% in this world. Like guest checkout vs first-time buyer who registers vs returning customer who logs in. Google Analytics can provide answers. #1: 1: Funnel Visualization. We’re losing huge amounts of absolute numbers there.

Conversion 132

Conversion UX Start-ups Construction 132

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. 1) HelloBar. Price: Free! Sounds cool, right?

A/B testing 74

A/B testing Conversion Price Contact 74

ConversionXL

FEBRUARY 28, 2017

By running a smoke test. What is a smoke test? The term smoke test was most recently borrowed from the computer programming world. Smoke tests are specifically designed to be run quickly and frequently during the software development stages. In the marketing world, smoke test has a similar meaning.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

SalesHandy

JUNE 5, 2020

Lead nurturing can be carried out using various existing communication channels like phone calls, social media, web ads, emails, direct mail, In-person meetings, etc. It works by delivering a targeted sequence of messages to your leads over one or multiple channels over some time. Why lead nurturing is important.

Growth 80

Growth Objectives and Key Results Follow-up CRM 80

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To give you another example, Chris Brogan of Owner Media Group goes against conventional marketing practices by charging registrants $20 to attend a webinar.

A/B testing 72

A/B testing Referrals Start-ups Conversion 72

SalesLoft

DECEMBER 23, 2014

Use a combination of calls, emails, and social media touches to reach your prospects. You can still personalize an email template by using custom dynamic fields. Start With A Killer Subject Line: Make it all about the prospect and enticing enough that they will open the email and read it. Use An Email Intelligence Tool.

Prospecting 52

Prospecting Process A/B testing Appointment 52

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

B2B 92

B2B Prospecting E-commerce Legal 92

Hubspot

FEBRUARY 12, 2014

You''ve got to get sufficient sample size. With all that, is testing really worth it? Smart marketers aren''t always running enormous tests. but they know that those small tests can have a big impact. Below are 13 ideas for landing page tests you can run. Do they get the piece of content via email?

A/B testing 76

A/B testing Trust Contact Start-ups 76

ConversionXL

NOVEMBER 9, 2015

In You Should Test That! Here’s how Jennifer Cardello from NN/g put it : “If you are running experiments to test design changes within steps of a process or a linear interaction, looking for statistically significant changes in macro-conversion rates can be fruitless and can lead to discarding good design ideas. …and on and on.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

FEBRUARY 18, 2014

Matties is the online marketing manager of winkelstraat.nl a Dutch high end fashion retailer. Matties, the first test I’d like you run on Winkelstraat is one that gets rid of the image slider on the homepage – I hear they kill conversions. The results were… eye-opening. Hypothesis & Expectations.

A/B testing 99

A/B testing Follow-up Promote Growth 99

Sales Hacker

MARCH 18, 2019

A lot has changed since I got into the world of sales/marketing technology almost 5 years ago. If I asked a BDR or an AE what was on their mind back then you would probably hear something like “I’m not getting enough leads from Marketing” or “I have this cool new subject line that’s somehow performing way better than all the others”.

A/B testing 68

A/B testing Technology Technology CRM 68

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 53

A/B testing Click Through Rate Campaign Launch 53

Hubspot

NOVEMBER 30, 2016

And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. The lesson for Facebook marketers? Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. One average, Facebook is home to 1.18

Promote 101

Promote Sports Price Follow-up 101

Hubspot

APRIL 18, 2016

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? In practice, email is the primary channel for lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Of course you do.

Customers 53

Customers Finance Prospecting B2B 53

Salesforce

DECEMBER 19, 2023

When’s the right time to hit ‘send’? These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. What is email A/B testing? How does email A/B testing work?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Click Through Rate 61

Click Through Rate A/B testing Lead generation Closing 61

Hubspot

NOVEMBER 30, 2016

And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. The lesson for Facebook marketers? Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. One average, Facebook is home to 1.18

Promote 78

Promote Sports Price Follow-up 78

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. What''s the sample size like? Am I right, or am I right? and ways to maintain your balance.

Follow-up 69

Follow-up Lead generation Promote Meeting 69

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. For example… Is anyone actually using the text size or print buttons?

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

ConversionXL

JULY 17, 2015

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. When is my test cooked? When should I stop my test?

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100