Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. For example, Facebook boasts a whopping 3 billion users. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts.

Networking 124

Networking Trust Represent Entertainment 124

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 136

E-commerce Campaign Launch Advertising/ Marketing 136

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. ” Should you spend more on Google or Meta?

Objectives and Key Results 109

Objectives and Key Results Lead generation Campaign Up-sell 109

ClickFunnels

OCTOBER 20, 2021

The post 3 Lead Generation Strategies For The Life Insurance Market appeared first on ClickFunnels. Want to sell more life insurance? Then you need to figure out how to generate more leads. That’s why today we are going to share three lead generation strategies that can work well for the life insurance market….

Lead generation 242

Lead generation Niche Promote Up-sell 242

ClickFunnels

NOVEMBER 15, 2021

Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. That’s how you can 2x, 5x, or even 10x your sales funnel profits.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. My takeaways after testing it.

Campaign 122

Campaign Conversion Clients Technology 122

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. Judge Amit P.

Retail 123

Retail X-functional Launch Non-Profits 123

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Of course, that is easier said than done.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

OCTOBER 22, 2021

Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. By baiting people with compelling offers and then upselling them once they’ve taken action, businesses can generate more leads and make more money.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And the placement of your ad is more critical than ever. It can take a while and require larger budgets.

Entertainment 94

Entertainment Campaign Promote Clients 94

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. The impact of this is unlikely to be limited to political marketing. Consumers — especially younger ones — are increasingly distrustful of advertising. Why we care. A recent U.K.

Government 91

Government Campaign Trust Education 91

ClickFunnels

NOVEMBER 10, 2021

You’re already one step ahead of marketers who move forward without any sort of plan. From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. There are 8 steps.

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Campaign 100

Campaign Networking Lead generation Conversion 100

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Prompt: Create a content marketing and SEO plan for a digital marketing agency.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Veloxy

MARCH 29, 2021

When budgets are tight, online marketing is usually the first expense businesses look to cut. Traditional advertising methods are hard to measure and incredibly costly. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. But you know who else loves it even more?

Commission 239

Commission Manufacturing Referrals Retail 239

ClickFunnels

AUGUST 11, 2021

Want more leads? You offer the customer a more expensive and more valuable product. Build trust by providing progressively more paid value. It’s a waste of time, energy, and money, even if your lead generation strategy is “effective” when viewed in isolation and evaluated solely by the number of leads generated.

Lead generation 246

Lead generation Niche Price Promote 246

Search Engine Land

DECEMBER 1, 2023

A much more effective strategy is to retarget and nurture. Many people get hung up on the idea that retargeting ads (especially display ads) must generate direct conversion (or even clicks) to be worth the investment. So even though retargeting ads require investment to your PPC campaign spend, the ROI can be tremendous.

Campaign 116

Campaign User Experience Conversion Strategize 116

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 102

E-commerce Campaign Launch Advertising/ Marketing 102

Search Engine Land

DECEMBER 12, 2023

Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed. You might even opt out completely and save your limited budget for other, more proven inventory.

Non-Profits 127

Non-Profits Campaign Networking Entertainment 127

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you.

Campaign 139

Campaign Retail Lead generation Pharmaceutical 139

Search Engine Land

AUGUST 8, 2023

When you think of Facebook and Instagram Ads , you tend to think of ecommerce. Here are nine things to consider when running a paid social media campaign on Facebook and Instagram. Campaign type Every seasoned advertiser knows you’ll get visitors, and not many conversions, if you run traffic campaigns on Meta.

Lead generation 96

Lead generation Campaign Contract Conversion 96

Lead Fuze

NOVEMBER 10, 2023

Welcome to the world of Facebook AI advertising. Imagine a digital marketer working tirelessly 24/7, sifting through mountains of data and making sense of it all. That’s what Facebook’s advanced AI does. But wait – there’s more! How does Meta use AI for advertising?

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.

Government 96

Government Technology Technology UX 96

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. presidents as Klan members, even though there was no conclusive evidence any were. Natural News, a “pro-Trump” news site, claimed it was banned for its political views.

Engineering 84

Engineering Price Appointment Campaign 84

Martech

JUNE 22, 2022

Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. Get the daily newsletter digital marketers rely on. Facebook must build a new ad system that will ensure housing ads are delivered to a more equitable mix of people.

Technique 107

Technique Trust Follow-up Technology 107

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. This year marketers told us that although the adoption of Google Ads automation is high, it’s their least favorite part of PPC. Who knew? .

Launch 102

Launch Campaign Promote Sports 102

ConversionXL

NOVEMBER 10, 2021

This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Entertainment 102

Entertainment Campaign Launch Follow-up 102

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Technology 113

Technology Technology E-commerce Campaign 113

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Many studies have shown that more diverse organizations out-perform less diverse ones. Marketing is all about trust. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey.

Education 86

Education Trust Represent Promote 86

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. That in turn is related to customer relationships, LTV and community — a subject we’ll soon be diving into more deeply.

Networking 110

Networking Customer Relationship Management Contract Relationship Management 110

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Campaign 129

Campaign Technology Technology Commission 129

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

SEPTEMBER 23, 2021

The post 5 Ways To Generate More Leads For Mortgage Brokers appeared first on ClickFunnels. Want to make more money as a mortgage broker? Then you need to figure out how to generate more leads. And when it comes to online marketing, this means persuading them to give you their email addresses. Continue reading….

Real Estate 212

Real Estate Niche Lead generation Promote 212

Search Engine Land

OCTOBER 4, 2022

So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. However, nearly 40% of U.S. The goal of their search journey.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Search Engine Land

MARCH 17, 2023

Google said no but… Google on the March 2019 core update: This is not the biggest update we’ve released 2019: Related: Early data on Google March 2019 Core Update show an interesting pattern Google Ads now makes reporting column recommendations 2019: With this update, Bid Strategy Type was no longer a required column.

A/B testing 122

A/B testing Engineering Launch Drivers/motivators 122

ClickFunnels

DECEMBER 25, 2022

You know how to talk to your target market, build trust, and convince the right people to work with you. The one where people are visiting your website or landing page to learn about who you are, what you do, and whether or not they should even get on a call with you? For that stage… copywriting is required.

Niche 130

Niche Clients Up-sell Follow-up 130