Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 114

Strategize Strategic planning Technology Technology 114

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

B2B 94

B2B Lead generation Education Campaign 94

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Legal 112

Legal Teamwork User Experience Represent 112

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 101

Strategic planning Technology Technology Strategize 101

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Strategic planning 95

Strategic planning Technique Strategize Process 95

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Get the daily newsletter search marketers rely on.

Process 110

Process 110

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 92

Customers Cross-sell Campaign Lead generation 92

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

B2B 130

B2B Construction Strategize Growth 130

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customers 112

Customers Trust Campaign Closing 112

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

B2C 113

B2C Sports Referrals Non-Profits 113

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 126

CRM Technology Technology Campaign 126

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 111

Conversion Growth Campaign Lead generation 111

Salesforce

APRIL 24, 2024

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. Often, this process entails some form of data transformation called extract-transform-load (ETL). They don’t have to.

Customers 124

Customers Transportation Government UX 124

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

JANUARY 30, 2024

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? And for marketing teams, it means leveraging data to improve user experiences. HIPAA enters when a certain class of data is at play. More technology.

Trust 103

Trust Customers Healthcare Government 103

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. This includes manually logged emails and emails from connected inboxes such as Gmail. You can watch a demo here.

CRM 112

CRM Pipeline Contact Meeting 112

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech!

Sales 93

Sales Clients Price Contact 93

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Attribution modeling in marketing allows you to determine how beneficial each of those touchpoints is along the buyer’s journey. Table of contents What is attribution modeling?

Campaign 112

Campaign Clients Prospecting Start-ups 112

Martech

MAY 19, 2023

Include multiple payment links in forms. Add conditional logic to the ‘Create record’ form (beta). Manage your marketing emails from mobile. Forms reporting moved to the Forms Analyze tab. This release lets you manage your marketing emails in the HubSpot mobile app. Improved payouts experience.

Contact 94

Contact Meeting Represent Price 94

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Contact 93

Contact Meeting CRM Conversion 93

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. In addition to strategy and execution, managing client relationships forms an integral part of their operations. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

NOVEMBER 1, 2023

Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others. It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. How can I help you?

A/B testing 103

A/B testing Technology Technology Start-ups 103

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

A/B testing 110

A/B testing User Experience Referrals Price 110

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

Objectives and Key Results 118

Objectives and Key Results Conversion Campaign Drivers/motivators 118

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Strategize 133

Strategize Education Price Service 133

Martech

OCTOBER 3, 2023

This is where expertise and creativity come into play for the Marketing Operations team! Download the template to pull marketing assets from Marketo Engage into Workfront workflows and push approvals back to Engage from Workfront. Creating and building a marketing campaign requires input from many stakeholders. Why we care.

UX 116

UX Territory Conversion Meeting 116

Salesforce

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Strategize 98

Strategize Prospecting Price Contact 98

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Technology 142

Technology Technology Conversion Price 142

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized.

Customers 91

Customers Technology Technology Represent 91

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Government 97

Government Campaign Conversion Technique 97

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

B2B 123

B2B Campaign CRM Drivers/motivators 123

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 99

A/B testing User Experience Referrals Price 99

Search Engine Land

OCTOBER 3, 2022

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. Though Universal Analytics (UA) isn’t being sunsetted until July 2023, advertisers should still get ahead of the curve and set up GA4 as soon as possible. Analytics Tag.

Objectives and Key Results 107

Objectives and Key Results Campaign Territory Start-ups 107

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Repeat business 112

Repeat business Retail Technology Technology 112