Search Engine Land

MARCH 16, 2023

Google blocks 3.1 Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy 2020: The company had halted shipments of non-essential items to its warehouses and stopped most of its ads on Google. How Big Will Google’s Mobile-Friendly Update Be? Ranking Benefit To Making Your Site SSL?

Engineering 93

Engineering Launch Gaming Retail 93

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue? Conversion rate.

Price 118

Price CTR Click Through Rate Campaign 118

Search Engine Land

JANUARY 5, 2023

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” At the time, Google had been talking about wanting to increase its outreach to webmasters.

Retail 89

Retail Engineering Click Through Rate Contact 89

Search Engine Land

JANUARY 27, 2023

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. We know from Google that featured snippets were introduced in January 2014. Does that sound like featured snippets? Because it was.

Government 116

Government Launch Real Estate Negotiate 116

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

CTR 84

CTR E-commerce Territory Networking 84

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). URL changes are not so simple for Google Search.

Engineering 108

Engineering Promote Campaign Meeting 108

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks.

Real Estate 93

Real Estate Retail Engineering Campaign 93

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. Also on this day.

Engineering 88

Engineering Drivers/motivators Retail Conversion 88

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

A/B testing 124

A/B testing Engineering Price Territory 124

Search Engine Land

FEBRUARY 13, 2023

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google also revealed that Webmaster Central had more than a million users.

CTR 86

CTR Engineering Sports Launch 86

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. PPC Metrics. Use ad extensions.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Hubspot

MAY 3, 2010

While pay-per-click (PPC) is in no way a replacement for search engine optimization (SEO), it can sometimes be a useful tool. AdWords for mobile is designed to give mobile users a quick overview of account activity and performance while allowing users to make easy, select changes to keywords and campaigns.

Campaign 54

Campaign Account management Launch Follow-up 54

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 122

Networking Retail Click Through Rate Engineering 122

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. According to our guide.

E-commerce 78

E-commerce Click Through Rate Engineering Campaign 78

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. What was Google thinking? Buying links? Here’s what kept him occupied.

E-commerce 111

E-commerce Gambling Engineering Campaign 111

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

B2C 113

B2C Networking Campaign B2B 113

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 93

Engineering Transportation Launch Trust 93

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Engineering 90

Engineering Legal Retail Represent 90

Search Engine Land

FEBRUARY 3, 2023

Google wasn’t happy about the news. ” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. .”

Non-Profits 83

Non-Profits Engineering Appointment Legal 83

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Objectives and Key Results 88

Objectives and Key Results Launch Engineering Commission 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

E-commerce 84

E-commerce Government Engineering Angle 84

Search Engine Land

JANUARY 13, 2023

Shopify chat bug leads to titles with (1) in Google’s search results. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions.

Non-Profits 116

Non-Profits Engineering Networking CTR 116

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Why was Google making the switch to Google Analytics 4? Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. But on Oct.

Launch 91

Launch Engineering Gaming Territory 91

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. PPC Management Tools.

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Campaign Launch Clients Price 99

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Below, let's review how to use the Google keyword planner and implement this tool in your strategy. Generate keyword ideas.

Click Through Rate 98

Click Through Rate Territory CRM Campaign 98

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Engineering 78

Engineering Campaign Territory Follow-up 78

Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. Google even tested this back in 2017.

Cross-sell 88

Cross-sell Engineering Referrals Gaming 88

Hubspot

NOVEMBER 3, 2015

Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful. It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign.

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Campaign Start-ups Customers 78

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

CTR 78

CTR Engineering Drivers/motivators Conversion 78

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.

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CTR Start-ups Conversion Follow-up 108

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned marketer or a small business owner, knowing how to figure out quality of leads is critical for your sales success. By doing so, you can optimize your marketing efforts towards nurturing these promising prospects into loyal customers. A vital tool at our disposal here is Google Analytics.

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Objectives and Key Results Lead generation Prospecting Drivers/motivators 52

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? How do you ensure it drives ROI for your company?

A/B testing 74

A/B testing Campaign Engineering Gaming 74

ConversionXL

FEBRUARY 11, 2016

In Advanced Google AdWords , Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?” To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. CPC Is Rising.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. You can look inside your AdWords dimensions tab to break down which cities should get their custom remarketing ads first. Key Takeaways.

Campaign 91

Campaign Cross-sell Healthcare Retail 91