Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

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B2B Represent Campaign Strategize 117

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

E-commerce 92

E-commerce Launch Engineering Campaign 92

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

E-commerce 115

E-commerce Launch Engineering User Experience 115

Search Engine Land

JUNE 28, 2023

Focus on global changes. The diagnostic tool will not be able to understand what factors contribute to that – is it due to an algorithm update? Competitive analysis Once you’ve sharpened your tool, it’s time to go to the battlefield in the SERPs, where your second mission is to beat the competition (not the algorithm).

User Experience 98

User Experience Electricity Engineering UX 98

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. New websites can take at least three to six months to rank on Google. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. Get the daily newsletter search marketers rely on.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

FEBRUARY 23, 2023

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile.

User Experience 97

User Experience UX Engineering Process 97

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 107

B2B Represent Campaign Strategize 107

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content.

Objectives and Key Results 90

Objectives and Key Results Launch Engineering Commission 90

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Search Engine Land

FEBRUARY 12, 2024

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. This article will guide you through using generative AI effectively to update old content, helping you maintain relevance in an ever-changing online environment.

E-commerce 123

E-commerce CTR Engineering Technology 123

Search Engine Land

JANUARY 27, 2023

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. We know from Google that featured snippets were introduced in January 2014. Does that sound like featured snippets? Because it was.

Government 118

Government Launch Real Estate Negotiate 118

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

Engineering 138

Engineering User Experience Territory Follow-up 138

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Why was Google making the switch to Google Analytics 4? Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. But on Oct.

Launch 93

Launch Engineering Gaming Territory 93

Search Engine Land

FEBRUARY 13, 2023

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google also revealed that Webmaster Central had more than a million users.

CTR 88

CTR Engineering Sports Launch 88

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. And the search landscape has changed significantly. Social platforms TikTok and Pinterest are some of the biggest search engines after Google. All of this change has led to some big questions for us.

UX 113

UX User Experience Engineering CTR 113

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

CTR 86

CTR E-commerce Territory Networking 86

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). URL changes are not so simple for Google Search.

Engineering 109

Engineering Promote Campaign Meeting 109

Search Engine Land

OCTOBER 17, 2022

Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. So what will give you the best chance of performing well as Google continues to refine and improve its ranking algorithms?

Clients 136

Clients UX Follow-up Start-ups 136

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. So what happened? This note from Marie Haynes.

Niche 136

Niche UX Follow-up Start-ups 136

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. Read all about it in Google Speaks More About The Farmer Update, AKA Panda Update. ” He was one of the key guys.

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Launch Legal Engineering Networking 87

Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. Then it offered multiple options.

Cross-sell 91

Cross-sell Engineering Referrals Gaming 91

Search Engine Land

JANUARY 3, 2023

Rap Genius returns to Google after link penalty. In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. By the next morning, Google officially penalized Rap Genius for link schemes. Google launches Question Hub for U.S.

Launch 92

Launch Engineering Drivers/motivators Territory 92

ConversionXL

JULY 22, 2021

We’ll look at key ranking factors including content, speed, structure, and mobile-friendliness to ensure your site can be crawled and indexed. Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. .

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute.

Entertainment 91

Entertainment Launch Engineering Government 91

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Mobile Optimization. Semantic Search.

User Experience 101

User Experience Retail Engineering UX 101

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 94

Engineering Transportation Launch Trust 94

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses.

Launch 86

Launch Engineering Campaign Commission 86

Search Engine Land

JANUARY 17, 2023

Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing as a good marketer on a daily basis. Anchor text.

CTR 105

CTR User Experience Click Through Rate Closing 105

Search Engine Land

JANUARY 5, 2023

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” At the time, Google had been talking about wanting to increase its outreach to webmasters.

Retail 91

Retail Engineering Click Through Rate Contact 91

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 125

Engineering Niche Promote Up-sell 125

Search Engine Land

FEBRUARY 27, 2023

DMOZ was born in June 1998 as “GnuHoo,” then quickly changed to “NewHoo,” a rival to the Yahoo Directory at the time. New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” Of course not.

CTR 94

CTR E-commerce Legal Engineering 94

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. But this was the first time Google went public with its document. We detailed what else changed in Google Gutted Its Search Quality Rating Guidelines For Public Release. It went from 161 pages to 43.

Engineering 98

Engineering Price Commission Campaign 98

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. FLoC is coming — Here’s what we know so far 2021: Spoiler alert: It would be dead within a year.

Retail 84

Retail Launch Engineering Campaign 84

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Finance 95

Finance Engineering Campaign Cross-sell 95

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

Engineering 95

Engineering Campaign Launch Represent 95

Search Engine Land

MARCH 1, 2023

We already went through this with Google (see: Google Is 10 Years Old? Finding The Real Google Birthday ), which decided to officially celebrate its birthday every Sept. Yelp offers new ad customization to advertisers 2018: Advertisers could pick an image and favorite review or let an algorithm do it for them. On March 2.

E-commerce 88

E-commerce Engineering Education Networking 88

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conclusion.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106