Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. SUBSCRIBE See terms.

Product 109

Product A/B testing Retail Presentation 109

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Get the daily newsletter search marketers rely on. What is a linkable asset?

Engineering 123

Engineering Technology Technology Process 123

Hubspot

APRIL 3, 2019

Nowadays, I use Google Maps as the primary decision-maker, instead. Here, we're going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. How to Optimize Your Google My Business Account.

Closing 78

Closing Service Customers Product 78

Search Engine Land

JULY 12, 2023

If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. We can’t see how that spend is broken out through Google’s automation. We can’t see how that spend is broken out through Google’s automation. Why use Apps Script in Google Ads, Performance Max?

Campaign 91

Campaign Clients Engineering Start-ups 91

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 103

CRM Government Customer Relationship Management Relationship Management 103

Search Engine Land

DECEMBER 7, 2022

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. That’s where Google’s Looker Studio tools come into play. You can find the full tutorial here.

Clients 97

Clients Trust Presentation Represent 97

Search Engine Land

MARCH 17, 2023

You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by step. Connecting the ChatGPT API to Google Sheets There’s a straightforward way to connect ChatGPT to Google Sheets (h/t Keith Mint ). Get the daily newsletter search marketers rely on.

Price 145

Price Follow-up Start-ups Engineering 145

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. You might start by exporting current page performance from Google Analytics and Search Console. This is also handy for searching by page path in Google Analytics.

Start-ups 138

Start-ups Engineering Conversion Meeting 138

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Follow-up 132

Follow-up Gaming B2B Contact 132

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Collectively, these reports offer a comprehensive view of market trends and competitive positioning.

Retail 93

Retail Product Non-Profits Profit margin 93

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This information enables businesses to customize their marketing, products, and support to enhance the customer experience. Business email address Subscribe Processing. A$2,IF(D4=2,Stage!$A$3,Stage!$A$4)))

Customers 100

Customers User Experience Referrals B2B 100

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. We recommend saving these estimates in another sheet/location for posterity and comparisons. Get the daily newsletter search marketers rely on. The ranges are not recommendations; you’ll need to fill in your own.

CTR 139

CTR Growth Clients Follow-up 139

Search Engine Land

JUNE 1, 2023

Get the daily newsletter search marketers rely on. I prefer a Google sheet. The internal link script Internal links are incredibly important for passing authority between pages, improving crawlability for Google Bot, and communicating topic relationships for entity optimization. A Google Doc. A Google Sheet.

Engineering 99

Engineering Represent Follow-up Presentation 99

Sales Hacker

MAY 10, 2024

That’s why they hold their events at Michelin-starred restaurants — the kind where tables are usually booked out months in advance — and secure one of their high-profile customers to co-host the dinners, like a senior executive at Google. The right deal can cover their entire marketing budget for the year.

Cold Call 79

Cold Call Pitch Prospecting Presentation 79

Search Engine Land

MARCH 13, 2024

Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. This was due to a persistent error with the Google reports that refused to include the search term data. Via the Google Ads API. Get the daily newsletter search marketers rely on.

CTR 118

CTR Campaign Conversion Process 118

Search Engine Land

JANUARY 24, 2024

Get the daily newsletter search marketers rely on. Start by copying the entire contents of the notepad file and then pasting them as values into a fresh Excel sheet: We need to separate the image file paths (local) from the image captions. Don’t close the sheet that you have been building so far; have both open.

Follow-up 136

Follow-up Niche Technology Technology 136

ClickFunnels

JANUARY 29, 2022

” It can be frustrating getting your “marketing stack” to play nice when all you want to do is focus on building a high converting sales funnel that will bring you an ROI. Everyday we receive countless questions asking “does ClickFunnels integrate with [ insert tool or software name here ]?”

Contact 212

Contact Consult Up-sell Follow-up 212

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Campaign 88

Campaign Customers Technique Strategize 88

Search Engine Land

MAY 6, 2024

A 301 redirect communicates to Google that the destination of your page has changed. Google does not like ranking webpages that end in a “dead click.” There’s nothing worse than clicking on a Google result and landing on a 404. The key lies in creating proper 301- redirects. A website redesign is a great time to clean house.

Drivers/motivators 124

Drivers/motivators Meeting Launch Referrals 124

Search Engine Land

APRIL 21, 2023

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding.

Engineering 94

Engineering 94

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. A brand (business or personal) that triggers a knowledge panel on Google is very likely to be in a good place when it comes to the semantic part of ORM. Dig deeper: How to repair your Google search results and reclaim your online reputation 4.

Engineering 114

Engineering Networking Clients Construction 114

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing? The transformative rise of AI. But what are your options?

Product 105

Product Launch CRM Start-ups 105

Search Engine Land

DECEMBER 29, 2022

That article isn’t included on our top 10 list because the insights can apply to anyone really – not just search marketers. Regardless, the article did monster numbers – in large part thanks to Google Discover. Shifting to Google Responsive Search Ads: 3 must-know tips. (By Onto the list: 10. By Navah Hopkins. See terms.

Engineering 121

Engineering High impact Launch Campaign 121

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Using Google Analytics to understand who is coming to your site is a great place to start. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. Business email address Subscribe Processing.

A/B testing 104

A/B testing Entertainment Engineering Campaign 104

Search Engine Land

SEPTEMBER 5, 2023

The answer will tell you a lot about what you need to deliver – and if the question comes from outside the marketing team, benchmarks like CVR, CTR, and CPC might be too granular to reference when a higher-level outlook would have more of an impact. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 134

CTR Pitch Clients Campaign 134

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. This approach might not be ideal for Google’s algorithms either. The advertiser might not be able to afford a large budget in Google Ads.

X-functional 115

X-functional Non-Profits Objectives and Key Results Profit margin 115

Search Engine Land

DECEMBER 30, 2022

Google search quality rater guidelines update: What has changed. Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. 20 advanced Google search operators you need to know. Gain powerful insights to inform your marketing efforts. 14 ways Google may evaluate E-A-T.

Engineering 109

Engineering Pharmaceutical Launch Follow-up 109

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

B2B 114

B2B Customers Objectives and Key Results Price 114

Search Engine Land

SEPTEMBER 26, 2023

A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. What you need for an SEO roadmap Here’s a link to copy my SEO roadmap template in Google Sheets. Market and competitor research. Planned product launches or marketing campaigns.

Launch 129

Launch High impact UX Manufacturing 129

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

Conversion 115

Conversion SQL Campaign CRM 115

SaaStr

APRIL 17, 2024

They grew like crazy when they found product-market-fit and raised a big Series A and B. At places like Google or Meta, they’re organized into business units. If it’s a CEO of a small-compared-to-Google but larger tech company, they’re coming to you because something happened to them internally that put them on their back foot.

Sell 64

Sell Negotiate Up-sell Price 64

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. Informing SEO (and general marketing) activities for maximum impact.

Cross-sell 111

Cross-sell UX Sports Follow-up 111

Search Engine Land

AUGUST 29, 2023

Utilize your marketing channels, like email, PR and paid media to support your content strategy. Consider creating a cheat sheet to use to help them identify these situations. For instance, let them know that Google’s replacing importance on FID with INP and Core Web Vitals. So keeping tabs on your events is crucial.

Launch 127

Launch Angle Click Through Rate Engineering 127

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. Marketers simply need to have a conversation with the Google system to build it out using prompts. ” 4. .”

Gaming 98

Gaming Campaign Territory Technique 98

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Price 108

Price CTR Campaign Click Through Rate 108

SaaStr

JULY 8, 2023

All things being equal, most tech companies that are very profitable (Adobe, Microsoft, Intuit, SAP, Oracle, Google, Facebook etc) would prefer to do acquisitions with cash. Cash is basically stuck on the balance sheet — acquisitions are one of the few ways to really use it. But … a tech startup with a large market cap (i.e.,

Negotiate 72

Negotiate Service 72

Hubspot

OCTOBER 1, 2021

Many organizations use Google Sheets as an important data source, and for some small businesses, it even acts as the main CRM (contact relationship management system). That said, although Google Sheets can be used to manage and sync contact data, often it's not the best solution for the job. Advantages of Google Sheets.

Contact 68

Contact CRM Relationship Management Process 68