Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

Represent 118

Represent Strategize Construction Education 118

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Appointment 119

Appointment UX Objectives and Key Results Gambling 119

Search Engine Land

FEBRUARY 20, 2024

You don’t know PageRank Since its introduction 25 years ago, PageRank has been on SEOs’ minds – and understandably so, since Google has been using PageRank for its internal calculations ever since and continues to do so. Google does not share the current PageRank value with the interested public or the website’s verified owner.

Gambling 115

Gambling Cross-sell CTR Represent 115

Salesforce

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. That’s where sales commission comes into play.

Commission 104

Commission Territory Quota Drivers/motivators 104

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. What is a customer lifetime value model and how is it calculated?

Minimum Viable Product 127

Minimum Viable Product Customers Strategic planning Manufacturing 127

Veloxy

NOVEMBER 29, 2021

Because sales acceleration is an ongoing and evolving strategy, we’re sharing the methods and tools that will create a true and sustainable competitive advantage for today—and for years to come. Let’s start by sharing what Sales Acceleration isn’t. Before you continue reading. It’s all about crushing quota! Table of Contents.

Sales 290

Sales Quota Up-sell B2B 290

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. In other words: forecasting how X resources will achieve Y growth is going to be vital. In other words: forecasting how X resources will achieve Y growth is going to be vital. Let’s break down how the tool works.

CTR 138

CTR Growth Clients Follow-up 138

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). You might be thinking, “OK, but how do I convince my client we can simply roll out that change without even testing it before?”

A/B testing 106

A/B testing CTR Conversion Campaign 106

Veloxy

MAY 24, 2023

In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity. Let’s delve into the core elements that make up this dynamic metric and explore the formula for calculating sales velocity. What is it? Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

JULY 14, 2023

Sales Route Planners: Unlocking Productivity First, let’s explore what sales route planners are, why they matter to field sales reps , and how they differs from “regular” route planners. How do Sales Route Planners work? In the dynamic world of field sales, simply getting from client A to client B is no longer sufficient.

Territory 130

Territory Gaming Drivers/motivators Gambling 130

Search Engine Land

MAY 19, 2023

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. How is it calculated? What is keyword difficulty?

Gambling 126

Gambling Niche CTR Strategize 126

Hubspot

MARCH 10, 2021

If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that you might not think to use for several channels is share of voice. Below, let's review everything you need to know about share of voice. Share of Voice Formula.

Market share 90

Market share Campaign Represent Conversion 90

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. Unique use case: Using pivot tables to QA bulk sheets.

CTR 102

CTR Technique Campaign Drivers/motivators 102

Salesforce

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list? How do you evaluate the success of your email lists? How do you evaluate the success of your email lists? It sure can. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

JULY 19, 2023

And are those representing a significant share of your client base? Conversely, you should ask yourself how many clients you need to acquire (and how fast you should do so) to reach your growth targets. The churn rate trap people fall into way too often You need to define your analysis period better to calculate churn rate.

Clients 94

Clients Contract Service Growth 94

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Profit margin 90

Profit margin Drivers/motivators Cross-sell Growth 90

Heinz Marketing

AUGUST 20, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How a “village mindset” can empower employees.

B2B 96

B2B Growth Price Gaming 96

Heinz Marketing

FEBRUARY 27, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Are you familiar with the idea of “collaboration drag?” That’s a significant hit to the bottom line, making it a critical issue for all marketing, sales, and customer success leaders. Let’s talk about how you can begin to fix the issue with a clear action plan.

Objectives and Key Results 65

Objectives and Key Results Represent Drivers/motivators Promote 65

Search Engine Land

SEPTEMBER 25, 2023

good analytics folks will be able to crunch numbers and tell you how much you can spend and stay within that goal – no matter which channel you spend it on. Referencing spend without tracking efficiency is how you hit growth walls (and get on the wrong side of your CFO). Ready to change the way you measure your campaigns?

Campaign 120

Campaign CRM B2C B2B 120

Salesforce

JANUARY 2, 2024

What is new, though, is how accessible AI is. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? When Turing first asked, “Can machines think?”

Government 115

Government Trust Technology Technology 115

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: How often should a new business post on social media? Here’s something somebody asked me! Understood?

Retail 59

Retail Follow-up Campaign Conversion 59

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals.

Objectives and Key Results 91

Objectives and Key Results Cross-sell Strategize Retail 91

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate. Benchmarks.

Meeting 138

Meeting B2B CTR Campaign 138

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Lead Fuze

JULY 4, 2023

Understanding how to compensate structure real estate teams is a critical aspect of running a successful agency. So if you’re keen on learning more about how to compensate structure real estate teams effectively, keep reading! How do splits work on a real estate team? How do you calculate a 70/30 commission split?

Real Estate 52

Real Estate Commission Profit margin Objectives and Key Results 52

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Contact 89

Contact Meeting CRM Conversion 89

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? How can AI help you improve your email segmentation efforts? Personalize, personalize, personalize.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

APRIL 1, 2023

Just like “dog years” are calculated differently from human years, this badge’s points were calculated in “dog points.” He was dog-gone thrilled to see how much there was to learn and how he could advance through the Tailblazer Ranks from Good Dog to All the Treats Good Dog as he gained new tricks.

Launch 96

Launch Start-ups Follow-up Sales 96

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. How does Google pick an ad auction winner? How does Ad Rank work?

Price 116

Price CTR Click Through Rate Campaign 116

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. How are you pacing to your budget? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Read all about it in How Google uses artificial intelligence In Google Search. However, MUM was not used for ranking purposes.

Real Estate 96

Real Estate Retail Engineering Campaign 96

Search Engine Land

MARCH 20, 2023

As every resource is limited, we observe that the supply shows decreasing responsiveness to the price change, and eventually does not matter how high the price is. It is calculated as the percentage change in the quantity of a good or service demanded or supplied in response to a percentage change in its price.

Gaming 90

Gaming Non-Profits Profit margin Price 90

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? What are common pitfalls to avoid, and how can teams maximize efficiency and meet quota? Osmany explains, “When you want to go after the entire market, it’s easy to get really excited. Mid-Market? Keep redefining it.

Objectives and Key Results 70

Objectives and Key Results E-commerce Quota Sales 70

Search Engine Land

AUGUST 7, 2023

“At a high level, Brand Authority combines Moz’s knowledge of search intent and search volume to calculate a score that reflects the total strength of a website’s branded search terms,” according to Dr. Peter J. Meyers, Moz marketing scientist. I asked them why how SEOs and marketers can use this score.

Territory 89

Territory Engineering Drivers/motivators Price 89

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. A bank or financial advisor could talk about budgeting for gifts and create a savings calculator on the website.

E-commerce 128

E-commerce Click Through Rate Strategic planning Pitch 128