ClickFunnels

AUGUST 11, 2021

Here’s how it looks like: It has four stages: Bait. Here’s how our co-founder Russell Brunson explains it: The Lead Generation Funnel. Here’s how it looks like: You create a super valuable lead magnet. You create a landing page for that lead magnet. You drive traffic to that landing page.

Lead generation 246

Lead generation Niche Price Promote 246

Search Engine Land

MAY 6, 2024

Page content (removal/additions). Unintentional website performance changes ( Core Web Vitals and page speed). Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless.

Drivers/motivators 82

Drivers/motivators Meeting Launch Referrals 82

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. Click here to view more Search Engine Land webinars.

Drivers/motivators 100

Drivers/motivators High impact Campaign Engineering 100

Search Engine Land

MARCH 26, 2024

By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads. So, let’s start with the basics.

Real Estate 102

Real Estate Pitch A/B testing Angle 102

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 124

Campaign Consult Prospecting Technology 124

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to set them up. How to use the insights. This gives marketers a tidy look into a few opportunities.

UX 121

UX Represent Niche Clients 121

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. You don’t want your brand to land on a list of AI fails. Never use AI to replicate copyrighted content.

CTR 119

CTR Campaign Strategize Gaming 119

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Ad-to-landing page alignment. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

B2B 113

B2B UX CRM Campaign 113

Search Engine Land

MAY 6, 2024

Harness the power of ad platforms and campaigns Our friendly ad interfaces, Google Ads and Microsoft Ads, offer a wealth of powerful information if you know where and how to look for it. Or a need to refine your landing page experience. Update landing pages to feature the high-priority action more.

CTR 82

CTR Objectives and Key Results Click Through Rate Campaign 82

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 135

Contact User Experience Engineering Trust 135

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 134

Product Territory Niche Engineering 134

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.

Real Estate 136

Real Estate UX Drivers/motivators Education 136

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. You can’t actually create filters here. You can’t actually create filters here. Events is where you can create some events in GA4. a user landed on a thank-you page). So, if you exclude any internal traffic, referrals, etc.,

GTM 142

GTM Campaign Follow-up Start-ups 142

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 129

Conversion Gaming Objectives and Key Results Referrals 129

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Be clear about how your team operates generally while you’re still negotiating. Or is it a hybrid? Who is the main point of contact?

Contract 112

Contract Clients CRM Meeting 112

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? One solution is to spend hours researching and reading about each specific area you are marketing. Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. SUBSCRIBE See terms.

Angle 139

Angle A/B testing Campaign Strategize 139

Salesforce

MAY 3, 2024

CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. How do you calculate a conversion rate? The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

NOVEMBER 15, 2023

Now, settings affecting how data appears in your reports are grouped together for greater convenience. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers. Read Google’s Admin Page guide for more information. First look.

Launch 119

Launch Engineering 119

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. MarTechBot here!

Lead generation 108

Lead generation Engineering Technology Technology 108

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

User Experience 100

User Experience Clients Consult Engineering 100

Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. It’s a frustrating situation.

A/B testing 123

A/B testing UX Intrinsic Trust 123

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. How it works. Navigate to our ChatBot page and get ready to write prompts.

Engineering 127

Engineering Launch Technology Technology 127

Search Engine Land

SEPTEMBER 21, 2023

Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing?

Drivers/motivators 118

Drivers/motivators Strategize UX User Experience 118

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 139

Engineering Non-Profits A/B testing Growth 139

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. And you can have other stages, but that’s how I think about it.” trillion in annual global productivity.

Customers 101

Customers Campaign Repeat business Referrals 101

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money.

B2B 116

B2B Gaming Niche Appointment 116

Search Engine Land

DECEMBER 4, 2023

Teachers figured out how to use large language models to teach complex topics to students. Hollywood writers negotiated new contracts to continue earning a living when genAI could use their ideas to create new plot twists. For PPC marketers, ChatGPT also unlocked game-changing potential. Built on OpenAI’s GPT-3.5

Objectives and Key Results 122

Objectives and Key Results Campaign Launch Strategize 122

Search Engine Land

OCTOBER 18, 2023

To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account. To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account. What’s the story of the account?

Launch 120

Launch Campaign B2C Trust 120

Search Engine Land

JANUARY 11, 2024

On the pop-up modal, hit the “More about this page” button. This is Google’s “About the source” page for your site. These results “are based on a combination of information, including searches for names of the source, to identify pages that may give you context about the website.

Trust 132

Trust Engineering Represent Follow-up 132

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer? This is where long-tail keywords come in.

Click Through Rate 138

Click Through Rate A/B testing Retail Strategize 138

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 106

Clients Trust Education Engineering 106

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. ” How are ACA used? ” How are ACA used? Why we care. “Yep!

Campaign 120

Campaign Engineering Closing Conversion 120

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Promote 120

Promote Retail Engineering Price 120

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 109

Finance Manufacturing Referrals Construction 109

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Customers 98

Customers Retail Campaign Product 98

Search Engine Land

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. How it works.

Campaign 122

Campaign Process 122