Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 108

B2C Lead generation B2B Campaign 108

Search Engine Land

FEBRUARY 15, 2024

How to evaluate an SEO agency. You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

Consult 116

Consult Clients Engineering Service 116

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. The discussion focused on the risks of narrowly focusing on website speed as the most important metric.

UX 125

UX Hospitality User Experience Conversion 125

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. Get the daily newsletter search marketers rely on. See terms.

User Experience 112

User Experience UX Strategize Engineering 112

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. I am trained with Search Engine Land content.

Clients 116

Clients Engineering Consult User Experience 116

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms.

E-commerce 128

E-commerce Click Through Rate Strategic planning Pitch 128

Search Engine Land

JANUARY 31, 2024

Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Search Engine Land

JANUARY 11, 2024

Here’s a quick way to check what other sites say about you: Google your website. These results “are based on a combination of information, including searches for names of the source, to identify pages that may give you context about the website. Here’s how to use these insights to inform strategies for improving E-E-A-T signals.

Trust 126

Trust Engineering Represent Follow-up 126

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Territory 115

Territory Market share Legal Strategize 115

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 106

Gaming Conversion Objectives and Key Results Referrals 106

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 137

CTR User Experience Engineering Strategize 137

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. You need to make them aware of it and get them excited.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

MARCH 19, 2024

This article explains how notability and transparency help establish a brand’s trustworthiness and credibility in the eyes of both consumers and Google. This article explains how notability and transparency help establish a brand’s trustworthiness and credibility in the eyes of both consumers and Google. That has changed.

Niche 137

Niche Trust Gaming Negotiate 137

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). How do you calculate a conversion rate? The challenge? What you’ll learn: What is a conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

MARCH 11, 2024

Show you how to use a Python script with an NLP (natural language processing) tool. Entities are the building blocks of how search engines understand the world. Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. The result?

Niche 122

Niche Strategize Engineering Represent 122

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. To find these uncategorized products: Crawl your website using Screaming Frog. This makes image optimization a must in your SEO strategy. Make sure to optimize image alt texts for web accessibility, aiding visually impaired users. Click Export.

Product 130

Product Territory Niche Engineering 130

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. People are hardwired to take action — such as buying hardware and/or software — based on how they feel.

Strategize 104

Strategize B2B Legal Launch 104

Search Engine Land

JANUARY 23, 2024

Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-compliant GDPR Consent Banners. Google will monitor your account to make sure you’ve resolved the issue in time. Get the daily newsletter search marketers rely on. Why we care. Action needed.

Legal 116

Legal Process Product 116

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. But need it to make sure search engines can read your content and explore your site. Technology : Is your website search engine-friendly?

UX 134

UX Click Through Rate Engineering Service 134

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: What is data-driven, targeted marketing? I am trained with MarTech content. Understood?

A/B testing 103

A/B testing Click Through Rate Objectives and Key Results Campaign 103

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 80

Conversion Objectives and Key Results Drivers/motivators Trust 80

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. However, severe limitations still make it a tool rather than a replacement in search marketing. Marketing efforts have to keep up with changes in human behavior and appetite. No, I don’t believe it will.

Engineering 124

Engineering Pitch Growth Strategize 124

Search Engine Land

MARCH 12, 2024

All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” This article covers: How Gemini functions in Google Ads. How to make the most of these for your campaigns. My takeaways after testing it.

Campaign 122

Campaign Conversion Clients Technology 122

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 120

Education Territory Growth Technology 120

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. In this section, we will focus on the benefits of our core services and how they can empower your business. I am trained with Search Engine Land content. Here’s something somebody asked me!

Clients 101

Clients Trust Education Engineering 101

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. How you perceive data on a high level may not necessarily be valid once you dig deeper. How you perceive data on a high level may not necessarily be valid once you dig deeper. Dig deeper: How to make better SEO reports for the C-suite 2.

CTR 125

CTR Conversion Clients B2B 125

Search Engine Land

JANUARY 19, 2024

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. What is a 404 page? What is a 404 page?

User Experience 121

User Experience Sports Contact Follow-up 121

Search Engine Land

MARCH 21, 2024

The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. Your team Make sure the key people who will be involved in the project have time to meet your SEO agency team. In these early stages, optimism runs high. Then go deeper.

Contract 101

Contract Education Clients Trust 101

Search Engine Land

NOVEMBER 9, 2023

Additionally, I’ve emphasized how SEO is effectively contributing to the sustainability of the web ecosystem. How SEOs have always helped the search engines As someone who has been involved in SEO since 2001, I can attest to the significant evolution of this field over the years. We are moving on from SEO to search optimization.

Engineering 116

Engineering Clients Networking Education 116

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? Get the daily newsletter search marketers rely on. And more importantly, why should you?

Follow-up 122

Follow-up Meeting Service Process 122

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other. Even if your website ranks well on search engines, there’s a big chance users will leave if their experience isn’t good.

UX 115

UX Strategize User Experience Engineering 115

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign.

Campaign 84

Campaign Customers Technique Strategize 84

Martech

APRIL 16, 2024

Make sure it integrates with your analytics solution. Consider additional factors like ongoing support when making your decision. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. Apart from the EU, various privacy laws in the U.S.,

Territory 121

Territory Consult Price Start-ups 121

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 126

Strategize B2B B2C Trust 126