Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. Finding out what videos are trending and adding to that conversation is a great way to maximize reach by capturing the attention of people who might not have otherwise been aware of your brand.

Networking 98

Networking Engineering Start-ups Conversion 98

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on.

Campaign 123

Campaign Strategize Follow-up Consult 123

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. The first of those changes highlights Facebook’s commitment to growing short form video content.

Launch 117

Launch Networking Follow-up Engineering 117

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover. You can incorporate keywords into your content, including video descriptions, verbal mentions, captions and voiceovers.

Entertainment 132

Entertainment Objectives and Key Results Follow-up Engineering 132

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. Why create short-form content?

Entertainment 100

Entertainment Education Strategize Follow-up 100

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

OCTOBER 11, 2023

Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. aimed at buyers and prospects. Recruiting/HR. Threads is still a question mark.

B2B 134

B2B X-functional Pharmaceutical B2C 134

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 122

B2B Launch Campaign Entertainment 122

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

NOVEMBER 3, 2022

Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. Subscriptions on Instagram. Bringing Stars to non-video public content like photos and text posts.

Education 102

Education Launch Engineering Sell 102

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram.

Campaign 128

Campaign Lead generation Conversion Growth 128

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 126

B2C Lead generation B2B Campaign 126

Search Engine Land

FEBRUARY 9, 2024

The classic examples include giants like Google and Microsoft Bing. It should signify an innovation in executing search marketing strategies and thinking about platforms. They go to TikTok or Instagram” quote by Prabhakar Raghavan , Senior VP at Google. This shift is broadening the definition of a search engine, in my opinion.

Engineering 128

Engineering Meeting Presentation User Experience 128

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Instagram 2 billion MAU in January. For example, no advertising is allowed on r/advertising.

B2B 97

B2B Campaign Engineering Process 97

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Entertainment 107

Entertainment Consult Gaming Promote 107

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. minutes per session on the app—more than double Pinterest and triple the time spent on Instagram. These videos are personalized based on past interactions and predictions about what users engage with most.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. An example of channel guidelines in YouTube. Processing.Please wait. Image: YouTube.

Represent 120

Represent Conversion Product Customers 120

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Campaign 119

Campaign Gaming Follow-up User Experience 119

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. YouTube is not truly social Facebook and Instagram spoiled advertisers by letting them show ads, get clicks, and make sales. But even TikTok doesn’t convert as well as Facebook and Instagram.) And then there’s YouTube.

Entertainment 98

Entertainment Campaign Promote Clients 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Objectives and Key Results 112

Objectives and Key Results Campaign Follow-up Promote 112

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing? The obvious competitors are Instagram and Twitter.

B2B 103

B2B Non-Profits Government Trust 103

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, " Hey, stop that. ". Some videos lose their quality when they're reuploaded and become blurry, which can dissuade viewers. Sassy Woof.

Launch 101

Launch Commission Promote Follow-up 101

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

Objectives and Key Results 132

Objectives and Key Results Campaign Finance Real Estate 132

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Objectives and Key Results 126

Objectives and Key Results Cross-sell Strategize Retail 126

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 102

Objectives and Key Results Commission Entertainment Engineering 102

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). Get the daily newsletter search marketers rely on.

Objectives and Key Results 141

Objectives and Key Results Follow-up Start-ups Engineering 141

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. For example, include links to social media sites on YouTube channels and videos. Get the daily newsletter search marketers rely on.

Engineering 98

Engineering Strategize User Experience Technique 98

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Consumers generally love UGC.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays. in March.

Launch 101

Launch Niche Entertainment Government 101

Search Engine Land

JULY 20, 2023

The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration. Why we care.

Networking 98

Networking Follow-up Launch Start-ups 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C Retail B2B Campaign 117

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Data Source.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. You might think that you’ve just completed the most common search journey to lunch.

Objectives and Key Results 120

Objectives and Key Results Retail Engineering Launch 120