The Basics of Lead Scoring and Grading in Pardot
Heinz Marketing
FEBRUARY 24, 2022
Cameron Katoozi , Marketing Consultant at Heinz Marketing. Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent. What is Lead Scoring and Grading?
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