Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 115

Lead generation Campaign Contact Follow-up 115

Martech

MAY 12, 2022

As you might recall, this was the rationale behind Shopify’s ‘new Linkpop link-in-bio tool. The study said that globally the two most popular social platforms were Facebook (where 45% of respondents engage) and Instagram (33%). Among the younger set – ages 18-24 – Instagram was tops at 65%, followed by TikTok, at 35%.

Sales 102

Sales Follow-up Product 102

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Launch 101

Launch Promote Sales Sell 101

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. Download the Instagram app. Link your business Facebook page.

Promote 101

Promote Follow-up Appointment Start-ups 101

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 134

Retail X-functional Launch Non-Profits 134

Sales Pop!

DECEMBER 5, 2022

Do you want to know how you could use Instagram to increase your sales? Using platforms such as Instagram is not only a great way to increase your brand awareness but also your sales. By taking advantage of all that Instagram offers, businesses can boost sales and reach new customers. Increase Engagement. Build Brand Awareness.

Niche 52

Niche Promote Sales Follow-up 52

Hubspot

OCTOBER 24, 2019

Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. The facts are there: Instagram can be a key driver to business growth. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner.

Conversion 53

Conversion Drivers/motivators Follow-up Launch 53

Hubspot

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. However, you could be more marketable than you think. How to get paid on Instagram.

Pitch 101

Pitch Trust Follow-up Promote 101

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

B2B 97

B2B Objectives and Key Results Represent B2C 97

Hubspot

DECEMBER 28, 2015

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. Here are four ways to use Instagram to build your business and brand.

Drivers/motivators 78

Drivers/motivators Strategic partnership Non-Profits Follow-up 78

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform? Since users can click-through to live links, it's a great place to post your blogs. We've all been there.

Promote 93

Promote Niche Follow-up Networking 93

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Hubspot

MARCH 22, 2016

With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. And it all starts with your Instagram profile. The Anatomy of a Perfect Instagram Profile.

Follow-up 78

Follow-up Networking Campaign Start-ups 78

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. When I heard ads for FabFitFun on TCO, I was immediately interested in the brand and what it offers, so I followed the link in the podcast subscription. Content seeding.

Target audience/market 98

Target audience/market Promote Trust Clients 98

Beeketing

MAY 5, 2021

Link Your Site with Your Social Media Accounts. One of the best ways to increase your ecommerce conversions is to link your site with your social media accounts. . Instagram, specifically, is one of the best social media platforms for ecommerce retailers. Ready to get started? Here you go… 1. Limited Quantity.

Conversion 98

Conversion Retail Angle Niche 98

Hubspot

JUNE 5, 2017

Video is dominating social media marketing. We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. Creating Video for Your Instagram Newsfeed. So now is the best time to master the medium.

Networking 78

Networking Promote Growth Process 78

Hubspot

MAY 12, 2017

If you're not a total Instagram addict like me, you might go a day or two without checking your app. Why isn't your Instagram feed chronological anymore? Like many other social networks, Instagram's algorithm changed. Like many other social networks, Instagram's algorithm changed. Guide to the Instagram Feed Algorithm.

Follow-up 78

Follow-up Networking Promote Campaign 78

ClickFunnels

AUGUST 11, 2021

It’s important to view lead generation in its proper context. And what is that context? Your sales funnel. The Value Ladder Sales Funnel. Here at ClickFunnels, we believe that the most effective way to sell online is the Value Ladder sales funnel. Here’s how it looks like: It has four stages: Bait. Never lose sight of that. What Is a Lead Magnet?

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Take this Instagram account geared towards women: Image Source.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Let's explore how to do that, next. Optimize your event page for wider reach.

Promote 101

Promote Follow-up Start-ups Networking 101

Hubspot

SEPTEMBER 2, 2019

When opening Instagram, how often do you "swipe left to see more?" Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns.

Gaming 77

Gaming Promote Drivers/motivators Launch 77

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

JANUARY 16, 2020

Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Remember Vine? Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. At the moment, both apps continue to grow.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Hubspot

JULY 8, 2020

Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Twitter Ecommerce Marketing Strategies. January 23, 2020.

B2C 59

B2C Follow-up Promote Entertainment 59

Hubspot

MARCH 11, 2019

As I scroll through my Instagram feed every day (cough, cough.multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. But why is social media marketing so important?

Follow-up 69

Follow-up Promote Education B2B 69

Search Engine Land

NOVEMBER 10, 2023

For example, when it comes to travel blogs, I want the opinions of someone who has traveled to Rome and tried the cacio e pepe they are recommending before I’ll read their blog about it and click on an affiliate link to book a trip. I don’t want to be persuaded by an anonymous expert that this is the best way to invest my money or time.

Trust 24

Trust Niche Finance Gaming 24

Hubspot

MARCH 17, 2020

The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches. If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing.

Contact 97

Contact Start-ups Networking Service 97

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Quick note: This post is about the business accounts with the most Instagram followers. Top Instagram Accounts. Real Madrid.

Sports 78

Sports Education Follow-up Entertainment 78

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

ClickFunnels

AUGUST 21, 2022

The post 3 Ways To Drive More Traffic To Your Website From Instagram appeared first on ClickFunnels. An Instagram following can be an asset for any online business. 1 Feature Your Lead Magnet Landing Page in Your Instagram Bio. Instagram only allows you to add one link to your bio.

Niche 148

Niche Promote Follow-up Up-sell 148

Beeketing

MAY 3, 2021

Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly. One of the reasons the dream never gets realized is because the business owner uses the wrong system to grow and scale their business. Develop an SEO-friendly web infrastructure.

Growth 52

Growth Niche Angle Pitch 52

Hubspot

MAY 2, 2013

I''ve conducted quite a bit of research about social media marketing , and as a result, I''ve gotten quite a lot of insight into the tactics that do and don''t work. So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. Tweet This.

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Lead Fuze

MAY 26, 2023

Learning how to market a staffing agency effectively is crucial for attracting both top talent and ideal clients. It is imperative to stay up-to-date with the ever-changing digital realm and employ inventive marketing approaches that are customized for staffing businesses.

Healthcare 52

Healthcare Niche Clients Technique 52

Hubspot

AUGUST 20, 2019

Keep reading to get started or use the chapter links to jump ahead. Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy.

Legal 95

Legal Non-Profits Campaign Promote 95

Hubspot

JULY 18, 2016

So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down. Don't believe me?

Angle 52

Angle Follow-up Start-ups Technique 52

Beeketing

FEBRUARY 14, 2021

Today’s article on How to Increase Your Ecommerce Business ROI Using SMS Marketing is brought to you by Shane Barker, a digital marketer with 20+ years of experience. By 2023, the e-commerce market size is expected to reach $6.5 Why SMS Marketing? That is where SMS marketing comes in handy. Not convinced?

E-commerce 59

E-commerce Referrals Consult Trust 59