Search Engine Land

MARCH 21, 2023

However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown , CEO & Head of Strategy at Take Some Risk, has compiled and published his yearly examination of PPC salaries. Agency PPC salaries.

Negotiate 86

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Search Engine Land

JANUARY 10, 2023

Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact. Get the daily newsletter search marketers rely on. Search marketing’s staying power in 2023. See terms.

Sports 113

Sports Campaign Gaming Engineering 113

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Ecommerce PPC.

Price 77

Price Sports Campaign Conversion 77

Search Engine Land

APRIL 29, 2024

Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. See terms.

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Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profits 118

Non-Profits Campaign Strategize Growth 118

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. The evolution of PPC into paid media PPC mainly aims to capture user intent. Yet, as paid media (i.e.,

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Search Engine Land

FEBRUARY 29, 2024

Google confirmed it is testing a new PPC ad format. First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire , who shared a preview on X : He posted: “These aren’t LSAs, they’re PPC ads. Get the daily newsletter search marketers rely on.

X-functional 124

X-functional Engineering Launch Clients 124

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers. CRM access.

Account management 140

Account management Gaming A/B testing Campaign 140

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. PPC KPIs and metrics: How do they differ? PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success. Increase website traffic.

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Objectives and Key Results CTR Campaign Click Through Rate 102

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

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Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. PPC can help cover for any organic dips when new algorithms roll out. Get the daily newsletter search marketers rely on.

Teamwork 113

Teamwork Click Through Rate Education Campaign 113

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve. Get the daily newsletter search marketers rely on.

CTR 112

CTR Campaign Strategize Gaming 112

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. PPC challenges. landing pages).

Trust 87

Trust Campaign Drivers/motivators Growth 87

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects. To help answer that, let’s first look at what chatGPT has done for search marketers.

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Objectives and Key Results Campaign Launch Strategize 117

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. SUBSCRIBE See terms.

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Angle A/B testing Campaign Strategize 135

Search Engine Land

OCTOBER 4, 2023

It’s imperative that PPC practitioners stay up to date on new developments in the industry. Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. WordStream , a digital marketing solution, has a newsletter covering PPC and SEO.

X-functional 108

X-functional Retail Engineering Follow-up 108

Search Engine Land

SEPTEMBER 7, 2023

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. SUBSCRIBE See terms.

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Campaign Technique Represent Gaming 132

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Unfortunately, frictions like these can hinder the ability of both parties to help PPC campaigns succeed, adding further challenges to your already demanding position. See terms.

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Clients Campaign Trust Service 99

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published June 5.) By Jason Tabeling.

Engineering 116

Engineering Lead generation Retail Campaign 116

Search Engine Land

NOVEMBER 8, 2023

To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This is where the concept of a full-funnel PPC approach comes into play. What is a full-funnel PPC strategy? SUBSCRIBE See terms.

Campaign 112

Campaign Clients Lead generation Presentation 112

Search Engine Land

MAY 1, 2024

Bacchini , managing director of the PPC Chat community, emphasized the last point during her weekly Slack chat on “Diversification in PPC.” Below are six practical ways AI can assist PPC managers when restructuring ad accounts. Get the daily newsletter search marketers rely on. See terms.

Campaign 104

Campaign Strategize Conversion B2B 104

Search Engine Land

NOVEMBER 30, 2023

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid changes. Business email address Subscribe Processing.

Clients 106

Clients Drivers/motivators Education Campaign 106

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. This significantly impacts marketing strategy. your PPC campaigns will not be set up for success.

Territory 107

Territory Campaign Networking Construction 107

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Healthcare 134

Healthcare Strategize Promote Campaign 134

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Get the daily newsletter search marketers rely on.

Campaign 106

Campaign Retail Engineering Gaming 106

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats.

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Legal Contract Gambling Lead generation 104

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. We tap into many different platforms that all need to be aggregated to a full view of all managed marketing channels.

Campaign 119

Campaign Gaming Clients Growth 119

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Additionally, you offer web hosting and email marketing services. You are also a Google certified SEO and PPC agency.

Clients 102

Clients Trust Education Engineering 102

Search Engine Land

SEPTEMBER 28, 2023

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. In this article, you’ll learn some steps to address PPC mistakes, missteps and errors that have helped my team get things back on track. Ideally, trendlines in your performance charts are going up and to the right.

Campaign 117

Campaign Promote Start-ups Engineering 117

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Agencies can offer a wide variety of advertising and marketing services. Dig deeper: 3 steps for effective PPC reporting and analysis Response times and client communications You’ll also want to agree on client communications.

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Contract Clients CRM Meeting 107

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. Get the daily newsletter search marketers rely on. Great work!

Objectives and Key Results 121

Objectives and Key Results CTR Campaign Territory 121

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

SEPTEMBER 22, 2023

This article will dive into concrete ways PPC marketers can improve LTV using four levers. Bottom line: LTV just helped you gauge two different markets’ value. Get the daily newsletter search marketers rely on. Improve AOV Too many marketers want to slash prices, thinking it will improve conversion rates and revenue.

Real Estate 111

Real Estate Cross-sell Price Clients 111

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Amid the worldwide push for enhanced privacy, including measures like the phasing out of third-party cookies , these statements have caught the PPC community off guard. Leading U.S. Why we care.

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Conversion Territory Pitch Sell 131

Search Engine Land

OCTOBER 27, 2023

However, not all PPC reports should be treated the same. Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Paid media professionals are no strangers to reporting. Explain what those shifts mean in the real world.

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CTR Click Through Rate Niche Conversion 120