Search Engine Land

MAY 20, 2024

From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. It’s the same for email marketing. Diversifying traffic sources is just smart business. Facebook traffic. The average blogger wears many hats. Instagram traffic.

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Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. Dominate the social platforms Facebook and X.

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Trust Represent Legal Niche 128

Closing Bigger

MAY 21, 2024

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. We discuss practical applications, benefits, and strategies for effectively partnering with AI in various business contexts. Using Meta.ai

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Objectives and Key Results Proposal Writing Strategize Sales 76

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. That leaves a lot of opportunity on Black Friday, especially for smaller local businesses. A survey of U.S.

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Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 119

Retail Campaign Strategize Strategic planning 119

ClickFunnels

SEPTEMBER 27, 2021

Lead Gen Strategy #1: Run Facebook Ads to Your Lead Magnet Landing Page. And we recommend you start with Facebook ads. But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Want to get more clients as a lawyer?

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Referrals Legal Lead generation Non-Profits 237

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Ready to take your business to the next level?

Niche 290

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Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

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Search Engine Land

AUGUST 24, 2023

From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Get the daily newsletter search marketers rely on. They can also work together with a content creator to promote something in a post, story, video or reel.

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Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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User Experience Advertising/ Marketing Launch Networking 98

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing?

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Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

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Search Engine Land

OCTOBER 5, 2022

Facebook has just announced two new ways for you to customize your feed. The first new feed-ture is the ability to select Show more or Show less on posts from people and communities you’re connect to as well as posts that Facebook recommends. Get the daily newsletter search marketers rely on. Processing…Please wait.

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Customers Promote Engineering Follow-up 103

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

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Objectives and Key Results Lead generation Campaign Up-sell 120

Search Engine Land

DECEMBER 12, 2023

Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad platform. Craft a compelling bio with clear information about the business, and be sure to include a CTA (e.g., Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine.

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Lead generation Campaign Contact Follow-up 108

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101

Promote Follow-up Start-ups Networking 101

Martech

APRIL 5, 2022

A diverse marketing organization aids access to diverse markets. Business performance. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Get the daily newsletter digital marketers rely on.

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Gaming Promote Trust Represent 120

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

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B2B Launch Campaign Entertainment 122

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Get the daily newsletter search marketers rely on.

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Healthcare Strategize Promote Campaign 141

Search Engine Land

DECEMBER 13, 2022

As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business KPIs. . Performing a content audit is only one step toward improving your marketing performance. Get the daily newsletter search marketers rely on.

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Click Through Rate Promote Campaign Engineering 98

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years. Design meaningful split tests.

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Campaign Networking Lead generation Conversion 102

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Sign up for a business page.

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ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. On the other, it’s been damaged by concerns over privacy (see The Cambridge Analytica and Facebook scandal ) and fake news. And for good reason. Image Source ).

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Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). Advertising in the current landscape. How many of them are likely to buy?

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Customers Promote Campaign Objectives and Key Results 131

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

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Search Engine Land

DECEMBER 14, 2023

Ads on Reels: Promotion on the Reel separate from the content Best practices Leverage eye-catching visuals and content that fills the whole screen. Ads on Reels: Promotion on the Reel separate from the content Best practices Leverage eye-catching visuals and content that fills the whole screen. Video ads On Instagram, videos get 21.2%

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Promote Campaign Lead generation Follow-up 114

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact. Can it impact our business?

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Search Engine Land

JANUARY 31, 2024

Social : When users reach a website through clicks on social networks via paid or organic, such as Facebook or X. Monetization report : This helps analyze the revenue data, from how the promotions are performing to the best-selling products on a site. Direct : When users get to a website directly by entering the URL.

Referrals 142

Referrals Cross-sell Engineering Conversion 142

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. With such a focus on trust-building, you also must represent diversity in your ads and promotions. Nearly 60% of customers will trust you more if you use inclusive ads, according to a Facebook advertising study.

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Education Trust Represent Promote 100

Salesforce

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list?

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Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

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Click Through Rate Promote Drivers/motivators Strategize 127

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

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A/B testing Engineering Launch Drivers/motivators 135

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Get the daily newsletter search marketers rely on. A day later, we found out what happened, according to Google. Also on this day.

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Engineering Campaign Promote Represent 97

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. That might be about to change.

Lead generation 101

Lead generation Launch Contact CRM 101

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact?

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Entertainment Promote Follow-up Niche 94

Search Engine Land

MARCH 23, 2023

Also on this day Google Maps blocked 100 million abusive business profile edits in 2021 2022: Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Yelp announces fundraising partnership with GoFundMe to support local businesses 2020: Donate buttons appeared on profiles in selected categories by default.

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Engineering Promote Angle Healthcare 93