Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything.

Strategize 85

Strategize Growth Campaign Legal 85

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Limited-edition products.

Drivers/motivators 107

Drivers/motivators Profit margin Price Campaign 107

ConversionXL

JANUARY 27, 2021

Understanding perceptual sets and how they affect our behavior and decisions can give you better insight into improving and optimizing your marketing strategy. . ” Knowing the role perceptual sets affects our behavior ultimately allows you to build better offers, landing pages , and messaging. Image source ). Big budgets?

Electricity 139

Electricity Represent Product Presentation 139

ConversionXL

FEBRUARY 19, 2020

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. Bernays believed that people could be influenced via crowd psychology and psychoanalysis. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” How far can subliminal marketing go?

Non-Profits 105

Non-Profits Government Promote Technique 105

Hubspot

MAY 9, 2019

They don’t reveal whether they stayed or not. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad copy. A little intrigue goes a long way in marketing. Pique your audience’s curiosity. Sell a feeling.

Click Through Rate 101

Click Through Rate User Experience Campaign Pitch 101

Hubspot

MARCH 18, 2019

They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires. Human needs and desires create demand for your business. Design, more than anything else, is understanding what drives people’s behavior. In other words, you need a firm grasp of psychology.

Drivers/motivators 77

Drivers/motivators Price Conversion Up-sell 77

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. A FLoC ID protects users based on a principle of k anonymity. The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties.

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

AUGUST 16, 2016

Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions. In short, it needs to be personal.

Trust 52

Trust Sell A/B testing Technology 52

ConversionXL

MARCH 17, 2016

The Psychological Importance of Lead Nurturing. Diving deeper on how this works ultimately means understanding the key concepts and psychological triggers that will get them to come back. It stands on a psychological principle called the law of reciprocity. The solution? This way, you’re in control. Image Source.

Campaign 90

Campaign Objectives and Key Results Trust Education 90

Search Engine Land

FEBRUARY 1, 2024

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. Maybe you’re looking to learn more about digital marketing.

Drivers/motivators 105

Drivers/motivators Electricity Trust Start-ups 105

Sales Hacker

MARCH 2, 2020

The Psychology of Selling. The Joshua Principle. To Sell Is Human. 80/20 Sales and Marketing. The Psychology of Selling. Weinberg gives you proven, powerful principles that help you master the fundamentals of selling. You Can’t Teach a Kid to Ride a Bike at a Seminar. Insight Selling. Spear Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Gong.io

SEPTEMBER 19, 2018

It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. This is another sales book that’s less a book about selling skills and more a book about both product marketing and sales management. Conversations That Win the Complex Sale. Fortunately, you only need a few of them.

Negotiate 111

Negotiate Sales Technique Up-sell 111

The Lost Book of Sales

DECEMBER 30, 2021

Three principles for ensuring alignment. Drivers of behavior. Many think that military principles and learnings should not have any bearing whatsoever on our civil lives, nor the management of contemporary organizations. "We The psychological effect is increased confusion. Brief thoughts from reading the book.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Hubspot

JANUARY 9, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months. One word: optimization.

Process 77

Process Angle Click Through Rate Gambling 77

ConversionXL

JUNE 20, 2017

Technology and consumer preferences are quickly evolving (seemingly by the hour), but in this turbulent world of fast-paced change we often forget that some core tenets of sensory perception and human psychology remain the same. Humans are visual creatures. The vibrant red notification indicator of course!

UX 94

UX Conversion Intrinsic User Experience 94

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. 7 principles of good storytelling: plot, character, idea, speech, chorus, decor, spectacle. You can personalize just by understanding the markets. 3: Make it human. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2019

Don’t ask about things that are too far in the past—human memory is extremely unreliable. digital analytics, market research). Customer survey and feedback can reveal honest and needed feedback to help know what to “tell” them. Conversion/Optimization teams might become a nightmare for marketing and product teams.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114