Search Engine Land

FEBRUARY 13, 2024

That led me to do an X thread , and several people replied asking for a blog post, so here we are. Get the daily newsletter search marketers rely on. As soon as SEOs started saying we need author profiles to rank (reminder: we don’t), all the black hats started creating fake authors and profiles for their AI-generated content.

Engineering 126

Engineering Contact Start-ups Launch 126

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. What makes a winning content strategy? How Realistic they are depends on your target result (i.e.,

Objectives and Key Results 97

Objectives and Key Results B2C Price Launch 97

Search Engine Land

JUNE 13, 2023

Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). Content creators. MrBeast epitomizes what it means to be a content creator.

Entertainment 122

Entertainment Education Strategize Trust 122

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. Who said you need fancy lighting and equipment for product marketing ? People's Revolt.

Launch 101

Launch Commission Promote Follow-up 101

ConversionXL

NOVEMBER 23, 2022

However, that’s not to say content doesn’t matter. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Andrei Faji, Engagement Marketing @ PandaDoc. CXL live is a marketing conference that gets it. These are the highlights of each one.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Buyer expectations have also risen for content quality and experience. It’s a win-win.

Sales 74

Sales B2B Price Prospecting 74

Salesforce

OCTOBER 18, 2021

In fact, what we do helps build the foundation that powers those searches: content personalization. Content personalization is the suggested content or ads that might make you feel someone is watching your digital history — perhaps a little too closely. Content personalization 101. It just depends on its complexity.

Government 98

Government Manufacturing Healthcare Territory 98

Partners in Excellence

DECEMBER 6, 2022

Every press release, every webinar, every new piece of content. He has a sequence of 5 stories that he keeps recycling. Usually, my downloads of content are of market research, general trends and data around selling and marketing. One organization seems to think I need to hear everything that is going on with them.

Prospecting 56

Prospecting Technology Technology Up-sell 56

Search Engine Land

APRIL 10, 2023

Customers can read your FAQ page and get answers that may help them make a buying decision or move them further along your marketing cycle. Blog comments : If your blog has enabled comments, track them and record any questions that pop up. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Service 97

Service Contact Customer Relationship Management Relationship Management 97

Hubspot

APRIL 6, 2023

Pro tip: Read more about social commerce in this blog post. A Moengage survey backed up that research — 27 percent of respondents said they were “most frustrated by receiving irrelevant content or product messages.” Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

B2B 73

B2B B2C Retail Manufacturing 73

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

Growth 96

Growth Cross-sell Lead generation Quota 96

ConversionXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Marketers use data visuals in two ways: Internally. Demonstrating findings from research or analytics in content.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Hubspot

AUGUST 24, 2016

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook.

Lead generation 78

Lead generation Pitch Technique Strategize 78

Sales Hacker

JUNE 11, 2020

Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), One of the most popular ways to achieve this is to create relevant content for the prospect to consume.

Prospecting 100

Prospecting Sales Education Cold Call 100

Hubspot

AUGUST 3, 2015

Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

Campaign 70

Campaign Engineering Product 70

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. that's your time to publish your content. Create shareable content.

Entertainment 94

Entertainment Promote Follow-up Niche 94

Hubspot

AUGUST 6, 2014

With the filter feature, I am able to group tweets by content type or by certain aspects of tweet copy. For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% They are tweets with just the title of a blog post or article and the link to that article.

Extrinsic 78

Extrinsic Presentation Follow-up Strategize 78

Hubspot

AUGUST 24, 2017

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. Just as a product that’s similar to a dozen competitors will struggle to take off, marketing that looks like everyone else’s simply won’t be memorable. So what’s your next step?

Campaign 78

Campaign Prospecting Education Follow-up 78

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. How to Choose Content for Repurposing.

Real Estate 78

Real Estate Launch Promote Follow-up 78

ConversionXL

SEPTEMBER 24, 2020

Acquisition focuses on how to grab attention in a very crowded content environment. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Finding your target market for PPC and display ads. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

Sales Hacker

MARCH 27, 2018

After all, nobody can say they’re a fan of stale, recycled, outdated, boring, or self-centered (me, me me) content. 3) Watch and learn what the top influencers in your market are doing. 4) If you’re not a writer yet, BECOME a video content creator. 3) Watch and learn what the top influencers in your market are doing.

Sell 99

Sell Follow-up Up-sell Prospecting 99

PandaDoc

DECEMBER 22, 2017

With PandaDoc, you can create a standard executive summary content block and recycle/customize it for all of your proposals and documents going forward. Here you can further identify the issue facing the client–such as a need for a new marketing strategy, loss of sales, importance of a redesigned website, etc.

Objectives and Key Results 72

Objectives and Key Results Clients Follow-up Up-sell 72

Hubspot

OCTOBER 14, 2011

During a time when being eco-friendly and "going green" is the concern of many, how can marketers make sure they're also doing their part? Recycle content , that is. Here are 5 great ways you can recycle your content and get more traffic and leads for your content creation efforts. Hurting for blog content?

Promote 59

Promote Education Start-ups 59

Partners in Excellence

DECEMBER 31, 2017

The state of sales and marketing hasn’t changed. Blog post for December 31, 2016: It’s that time of year where blogs fill with predictions for sales and marketing for 2017. Next year, they will realize I’m recycling the same list. Others focus on tips for success in 2017.

Clients 48

Clients Start-ups Promote Up-sell 48

Hubspot

SEPTEMBER 18, 2012

So it's no surprise marketers are aching to get some real estate in those bad boys! But what about the people in between email marketers and spammers? the ones who are doing mostly good email marketing, but aren't really cleaning their lists. Here's what we learned about spam traps that we think email marketers should know.

Real Estate 67

Real Estate Contact Territory Follow-up 67

Eliminate Your Competition

JULY 18, 2022

In today’s competitive market, any advantage that can be gained by using AI should be taken. This is far from a complete listing of what is on the market, but exploring these tools will give you some ideas of the problems that can be solved using AI to increase productivity. Below, I have listed a few AI-based services and solutions.

Appointment 59

Appointment Quota Cross-sell Technology 59

SalesLoft

NOVEMBER 20, 2015

A few weeks ago, our Director of Sales, Anthony , gave a presentation to our sales team (and anyone else who wanted the clarity) on the difference between marketing automation and Salesloft. A common objection we come across when selling is, “But I already have a marketing automation tool. They are apples and oranges.

Appointment 52

Appointment Campaign Technology Technology 52

ConversionXL

FEBRUARY 12, 2019

In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Why to monitor the post-purchase experience by cohort.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

Hubspot

JULY 17, 2013

But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. Most even pay their bills electronically, rendering the mailbox a place often reserved for an ever-growing pile of recycling. Aside from bills and birthday cards, mail goes straight into the recycling.

Cold Call 77

Cold Call Contact Entertainment Promote 77

ConversionXL

SEPTEMBER 3, 2019

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. And understanding the value prop at each level will make you a more effective—and perhaps more fulfilled—marketer. The core job of marketing is to discover and articulate that value. Not convinced?

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 3) Inbound remains more cost-effective than outbound marketing.

B2C 74

B2C Click Through Rate B2B Retail 74

ConversionXL

JUNE 21, 2015

Recycle your content for emails. Send triggered email based on your behavior, tailor the email content based on what they did on the website (e.g. This chart makes it easy to spot best and worst times to send email: Brian Dean ( Backlinko ): How to Create Content That Converts. Example: “P.S. Come eat tacos with me”.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

JULY 5, 2011

A whitepaper is a bit different than a blog post: Blog Post vs. Whitepaper. Introduce the whitepaper in a blog post. Some of your prospects might prefer content in the form of a presentation over text. Convert the content of the whitepaper into webinar form to get more leverage out of your whitepaper's content.

Campaign 54

Campaign Promote Lead generation Presentation 54

VanillaSoft

JUNE 30, 2021

Table of Content Sticking to “Free” Processes Failing to Pay Attention to Scripts Not Using Auto Dialing and Next-Best Donor Logic Not Perfecting the Voicemail Message Volunteer Recruitment and Training Donor Retention New Donor Outreach Additional Tips on Asking for Donations Stay Positive (People Still Want to Support!)

Education 66

Education Campaign Follow-up Contact 66

Hubspot

MAY 20, 2011

Bag Inspiration is the brain child of two moms, Michelle and Stephanie, in Wisconsin who are passionate about protecting the environment and who have a love for bags made of recycled materials. Michelle and Stephanie have done a great job of creating content in creative ways. Currently their blog and website live at different URLs.

Engineering 55

Engineering Up-sell Product Sell 55

Heinz Marketing

MAY 19, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” Right?

Pipeline 113

Pipeline Sales Education Start-ups 113

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

User Experience 53

User Experience A/B testing Start-ups Launch 53