Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Do the photos and copy represent that? You can’t start optimizing your marketing until you have covered the basics. They want customers to continue buying.

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Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads.

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Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your PPC approach to drive better results. A lower search impression share suggests missed opportunities for visibility.

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Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Below are six practical ways AI can assist PPC managers when restructuring ad accounts.

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Search Engine Land

MARCH 22, 2024

Once upon a time, these were the most popular search engines in the world. It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. of the global search market share in February, per StatCounter. Why not simply offer search with no ads.

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Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

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Search Engine Land

AUGUST 31, 2023

One solution is to spend hours researching and reading about each specific area you are marketing. Here is a good example of expediting your initial research as you attempt to learn more about a product you are marketing (in this case, bulk industrial citric acid). Manually drafting ad copy can be time-consuming, though.

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Search Engine Land

SEPTEMBER 13, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation.

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Search Engine Land

MAY 16, 2024

Movement between funnel stages, lead quality and lead progression to MQLs > SQLs > opportunities > closed deals are all vital for lead gen marketers to understand. Get the daily newsletter search marketers rely on. What challenges they need to solve. What they need to know about their problem.

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Search Engine Land

FEBRUARY 2, 2024

The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. He told Search Engine Land: “Advertising is not a one size fits all situation.

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Search Engine Land

SEPTEMBER 29, 2023

There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday. This article will focus on one specific aspect: paid search. Having a well-built paid search strategy is critical for most growing businesses but can be a fantastic way to boost sales during key times of the year with promotions.

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Search Engine Land

MARCH 14, 2024

Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO.

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Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads.

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Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them. Track your results.

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Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts.

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Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Undetected.

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Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. This article covers: How Gemini functions in Google Ads. It combines your expertise with Google AI. My takeaways after testing it.

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Search Engine Land

DECEMBER 13, 2023

Content marketing persona: “What are some trending Florida travel search queries?” Content marketing persona: “What are some trending Florida travel search queries?” PPC persona: “What are the best ways to augment ad copy to different audiences within our funnel?”

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ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

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Search Engine Land

OCTOBER 11, 2023

This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too.

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ClickFunnels

DECEMBER 18, 2022

The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels. That’s what we’ll help you with in this guide — 5 tips to build a high-converting landing page when you’re driving traffic through ads (i.e. This is something that not enough marketers talk openly about.

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ClickFunnels

JANUARY 26, 2022

The beauty of Internet marketing comes in the fact that you’re never tied down to a single source of revenue. By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars. Paid traffic is that traffic that you paid for to come to your site. Email Lists.

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Search Engine Land

MAY 2, 2024

From the Elements tab, you can see what the page would look like if you edited, removed or added elements. Right-click the copy. A good rule of thumb is to aim for a minimum of 14 pixels for body copy and 20 pixels for header fonts. Double-click the copy you want to edit. Edit the copy. What font is that?

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Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

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Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

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Search Engine Land

OCTOBER 26, 2023

Just because you see year-over-year (YoY) revenue growth or improved return on ad spend (ROAS) doesn’t mean you can get the party poppers out. Enable Google Ads conversion tracking In the age of AI and automation, accurate data tracking is more important than ever. Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Enhanced ad-targeting. Why we care. Enhanced conversions explained. In the U.S.

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Search Engine Land

AUGUST 4, 2023

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care.

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Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Almost a quarter (23%) described themselves as “very concerned.”

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Search Engine Land

JUNE 14, 2023

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab.

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Search Engine Land

OCTOBER 23, 2023

It’s that time of year again – happy birthday, Google Ads! But considering what a whirlwind year it’s been in search, we’re sure you’ll agree it’s time to pop the champagne, cut the cake, and settle in for a new, yearly , honoring. Let’s get to it!

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Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Dig deeper: 5 outdated marketing KPIs to toss and what to reference instead 2.

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Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. Analysis of non-search channels for content. Dig deeper: Beyond search volume: Future-proofing keyword research for SEO 2. SEO is turbulent right now.

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Search Engine Land

DECEMBER 4, 2023

And software companies added genAI to their tools to simplify mundane tasks. For PPC marketers, ChatGPT also unlocked game-changing potential. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. To help answer that, let’s first look at what chatGPT has done for search marketers.

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Search Engine Land

NOVEMBER 15, 2023

Why will people click on one ad – and not another? If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. So, how can you ensure that your PPC text ads – and your business – look as legit as they actually are? These are the one- to five-star ratings that reside at the bottom of ads.

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Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. Advertise can utilize this new feature to generate multiple versions of ad texts based on their original copy, and to highlight the selling points of their products/services. Get the daily newsletter search marketers rely on.

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