Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. Shashi Thakur, a 17-year Google veteran, will take on Srinivasan’s previous role and report directly to her. That’s just not what we do.”

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. more sharesInteresting move for the app formerly known as the short-form video app.” Get the daily newsletter search marketers rely on. Launching soon?

Launch 114

Launch Engineering Start-ups Closing 114

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Building on video. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 66

Campaign B2B Objectives and Key Results Represent 66

Search Engine Land

NOVEMBER 27, 2023

For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” “I think YouTube Shorts welcomes that form of demand and makes it possible for marketers to embrace it. ” Select “Video.”

Campaign 118

Campaign Engineering Consult Start-ups 118

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. D-ID and LivingAI have released a new integration that lets businesses create personalized email videos using AI avatars. Get MarTech! In your inbox. See terms.

GTM 114

GTM Campaign Launch B2B 114

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. GA4 provides pre-made reports for analyzing site data. One key report is the Life cycle collection, which streamlines the analysis of the entire customer funnel from acquisition to retention.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Campaign 90

Campaign Conversion Contact Process 90

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The covered modules in the series include: How to find where your users are coming from in Acquisition Reports. Reports and UI.

Launch 115

Launch Process 115

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. How it works.

Conversion 112

Conversion Campaign Process Customers 112

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. ” Get the daily newsletter search marketers rely on. Why we care. Ad duration.

Campaign 113

Campaign Conversion Process 113

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Analyzing the effectiveness of campaigns should be easier by integrating these reports in GA 4.

Campaign 109

Campaign Engineering Start-ups Conversion 109

Search Engine Land

MARCH 28, 2024

This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. In YouTube Studio analytics, audience segments will be accessible within the advanced mode of the audience retention report. ” Get the daily newsletter search marketers rely on.

Presentation 89

Presentation Process Customers 89

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Get the daily newsletter search marketers rely on.

B2B 110

B2B X-functional UX Campaign 110

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 97

SQL Cross-sell Campaign Trust 97

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. In your inbox.

Retail 113

Retail Commission Networking Technology 113

Search Engine Land

FEBRUARY 13, 2024

The online grocery shopping app also reported modest growth in orders, which rose to 70.1 Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. ” Get the daily newsletter search marketers rely on. .”

Retail 106

Retail Represent Campaign Growth 106

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. See the key features in this video. This tool saves time and also completes an often-overlooked step in report and workflow creation, summarizing and explaining the use of each tool.

Legal 107

Legal Contact Territory Prospecting 107

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on.

Launch 119

Launch Product Strategize Engineering 119

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Follow-up 117

Follow-up Growth Engineering Technology 117

Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. Get the daily newsletter search marketers rely on. Why we care. First look. 60 seconds per clip in 2019.

Consult 106

Consult Follow-up Process 106

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 119

Education Territory Growth Technology 119

Search Engine Land

MARCH 19, 2024

With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren’t biting on these ad formats. However, marketers benefit from AI-optimized ad-serving, but at a cost. The asset groups had the same ad copy and extensions but different images and videos by group.

Campaign 103

Campaign CTR Retail Networking 103

Search Engine Land

FEBRUARY 20, 2024

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. Report details. Get the daily newsletter search marketers rely on.

Represent 113

Represent Clients Campaign Closing 113

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. You’ll need a keyword-level report from both channels to craft a strategy addressing keyword overlap.

Campaign 104

Campaign Strategize Follow-up Consult 104

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result. True View is Google’s primary video ad product, which is featured on YouTube as well as third-party websites and apps.

Sell 98

Sell Government Networking Campaign 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. Where do we need to customize our reports? How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy.

B2C 113

B2C Sports Referrals Non-Profits 113

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. Where are Video and Connected TV (CTV) ads served? Get the daily newsletter search marketers rely on.

Launch 126

Launch Product Campaign Represent 126

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. Also interesting, Perplexity has a placeholder where videos will someday be listed.

CRM 111

CRM Retail Technology Technology 111

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Launch 105

Launch Campaign Technology Technology 105

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Monitoring campaign performance accurately is crucial for effective optimization and generating progress reports. Get the daily newsletter search marketers rely on. Why we care. How recommendations work.

Campaign 102

Campaign Conversion Process 102

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases. Get MarTech!

Territory 88

Territory Government Launch Networking 88

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. The news comes after YouTube reported a 4.4% Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. That’s according to Precise TV and Giraffe Insights research. ” Deep dive.

B2C 106

B2C 106

Search Engine Land

AUGUST 14, 2023

Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. ” “As we’ve stated repeatedly, Adalytics used a flawed methodology to make wildly inaccurate claims about Google Video Partners.” Placing ads in small videos in low-value places such as the side of a page’s main content.

Government 91

Government Relationship building Represent Campaign 91

Search Engine Land

FEBRUARY 16, 2024

The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last year. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. Get the daily newsletter search marketers rely on. Why we care.

Campaign 112

Campaign Contact Engineering Process 112

Search Engine Land

NOVEMBER 22, 2023

Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Who is impacted?

Campaign 116

Campaign Engineering Service Process 116

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover. You can incorporate keywords into your content, including video descriptions, verbal mentions, captions and voiceovers.

Entertainment 110

Entertainment Objectives and Key Results Follow-up Engineering 110