Hubspot

JUNE 16, 2017

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. You or a member of your team most likely already owns a great video camera -- one that's easier to use than a traditional, high-tech setup. How to Shoot Videos with an iPhone. 4) Use a tripod.

Start-ups 101

Start-ups Follow-up Gaming Product 101

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides.

Product 78

Product Angle Follow-up Start-ups 78

Hubspot

DECEMBER 26, 2017

Video prospecting. And from where I stand -- as the manager of an inside sales team -- one thing is clear. 1) Video prospecting. Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs.

Prospecting 100

Prospecting Sales Gaming Inside sales 100

Hubspot

JULY 18, 2016

So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down.

Angle 52

Angle Follow-up Start-ups Technique 52

Hubspot

AUGUST 6, 2013

When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video?

Click Through Rate 78

Click Through Rate Education Gaming Start-ups 78

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

MAY 7, 2020

Let your marketing team work the top of the funnel. You don’t have to call all the leads who are just looking for information or education — those leads need to be nurtured, and Marketing is the right team to do it. It changes the focus of the conversation from relationship-building (though that's still important too!)

Prospecting 90

Prospecting Follow-up Cold Call Cross-sell 90

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result?

Campaign 101

Campaign Launch Networking Real Estate 101

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Best practices for each UTM value How to send multiple values through a single UTM parameter UTM parameter builders and related tools Other UTM parameter tips. Marketers must be able to reliably credit conversions (i.e.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

Hubspot

JANUARY 23, 2017

For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. Since then, I don't watch videos at work unless they don’t require sound. Video content is in high demand from your audience, and many viewers prefer watching videos that don’t require sound.

Angle 76

Angle Start-ups Strategize B2B 76

Lead Fuze

AUGUST 10, 2021

Empathy enables the marketer to read the consumer, express care, and demonstrate a genuine desire in offering a satisfactory answer. Now, be one of these great salespeople and learn how to be a good salesperson by following the tips from the pros. 10 Tips on How to Be a Good Salesperson. 4 Ego-driven. Click To Tweet.

Cold Call 52

Cold Call Real Estate Hospitality Follow-up 52

Outreach

JUNE 2, 2020

Join us for a special two-part webinar series where we’re sharing our tips for pivoting and planning for a virtual event (part 1) and how to turn registrations and content into pipeline (part 2.). We run hundreds of webinars a year, so we leaned into that experience to help us build the new plan from the ground up. Canceling Unleash.

Objectives and Key Results 52

Objectives and Key Results Promote Contract Follow-up 52

Hubspot

AUGUST 29, 2016

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions.

Conversion 52

Conversion Lead generation Represent Click Through Rate 52

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Pitch 76

Pitch B2C Pipeline Technology 76

Hubspot

FEBRUARY 7, 2014

What Is an Explainer Video? If a picture is worth a thousand words, imagine what a video could do. An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. Sometimes, that''s a video. Want to check out a premier example of an explainer video?

Pitch 76

Pitch Entertainment Up-sell Service 76

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? 35% of respondents said YouTube. Data Source.

Networking 101

Networking Territory Entertainment Launch 101

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? We asked them what they noticed about a given product page, what they expected to be there, what they understood from the content on it, and what their next step would be.

B2B 73

B2B Product B2C Price 73

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creating educational videos to onboard new users (Wistia).

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Hubspot

MAY 1, 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Automation is nothing new to marketers.

CRM 78

CRM Campaign Technique Education 78

Hubspot

SEPTEMBER 30, 2016

If you stop for a second and think about your email marketing campaign, it’s possible that a significant amount of your success relies on your subscribers liking what they see in those initial emails. Welcome' emails are vital to any email marketing program. Also, make sure it’s really easy to unsubscribe from your emails.

B2C 78

B2C Retail Education Promote 78

Hubspot

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. Download our free guide here to learn how to create high-quality videos for social media. That’s because creating videos can be intimidating, especially if you’re new to it. How To Write a Video Script.

Start-ups 50

Start-ups Conversion Follow-up Product 50

Hubspot

NOVEMBER 20, 2015

1) Collect and share success secrets from thought leaders. The folks at Groove frequently interview successful founders and ask really specific questions that everyone can learn from. It's impossible to understate how much I've learned from mentors, advisors, and others smarter and more experienced than myself throughout my career.

Lead generation 78

Lead generation Promote Contact Drivers/motivators 78

Hubspot

DECEMBER 2, 2015

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. Check them out. 11 Examples of Great Pricing Pages.

Price 73

Price User Experience UX Trust 73

Hubspot

JUNE 12, 2017

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

MARCH 1, 2018

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. The video has received over 57,000 views total, and more than 3,750 just within the past month. Step Two: Script Your Video.

Promote 76

Promote Drivers/motivators Follow-up Start-ups 76

Hubspot

JANUARY 19, 2016

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work for more reward. Co-Marketing. Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. Co-Marketing vs. Co-Branding.

Campaign 78

Campaign Legal Promote Pitch 78

Hubspot

SEPTEMBER 27, 2016

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Social Media.

Objectives and Key Results 77

Objectives and Key Results SQL Gaming Education 77

Hubspot

MAY 11, 2015

Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world. It’s hard to stick out from the pack of other applicants when you’re trying to be all things to all people.

Follow-up 78

Follow-up Negotiate Start-ups Meeting 78

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Remove links from your post copy. Post videos, especially live videos. Subscribe to Facebook's Official Blog for future announcements from Facebook. Tips for News Feed Visibility. Tips for Advertising on Facebook.

Entertainment 78

Entertainment Follow-up Real Estate Campaign 78

Hubspot

JULY 17, 2015

And as is often the case in mentoring, I am learning as much, if not more, from them as they are from me. Essentially, sawdust can be sold for any number of uses from farm bedding to particle board to mulch. 10 Tips for Maximizing Your Business' Output. 4) Transcribe Your Video Content. Are you a restaurant?

Growth 70

Growth Contract Presentation Education 70

Hubspot

APRIL 25, 2013

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. Best Practices for Video SEO. Let''s dive in, shall we?

Engineering 76

Engineering Networking Angle Strategize 76