Salesforce

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. Salesforce isn’t just part of the Fever’s jerseys — it makes up the fabric of the team’s fan experience.

Gaming 104

Gaming Sports Teamwork CRM 104

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Networking 89

Networking Technology Technology Engineering 89

Search Engine Land

MAY 30, 2024

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. What value exchanges are being created across the customer journey.

E-commerce 71

E-commerce Clients Trust Engineering 71

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. I got pretty quickly into the world of digital marketing.

Healthcare 92

Healthcare Technology Technology Sports 92

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

A/B testing 82

A/B testing Campaign Conversion Engineering 82

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. But what else is new for the industry that never stops evolving? Why is this change significant?

A/B testing 123

A/B testing Click Through Rate Campaign Trust 123

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Networking 81

Networking Technology Technology Engineering 81

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey. “We

Conversion 95

Conversion Objectives and Key Results Drivers/motivators Trust 95

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 118

Trust Consult Conversion Customers 118

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

CRM 97

CRM Retail Technology Technology 97

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least.

B2B 108

B2B Product Growth Pitch 108

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 135

Retail Campaign Represent Growth 135

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers.

Trust 114

Trust Represent Legal Niche 114

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

B2B 111

B2B Advertising/ Marketing Negotiate Management Consulting 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 127

Strategize B2B B2C Trust 127

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Transportation 102

Transportation Finance Strategize Promote 102

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Campaign 97

Campaign Niche Territory Construction 97

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. The new assets can be used by the brand on all digital channels that support the images, not just on Google channels.

Retail 109

Retail Campaign Engineering Product 109

Martech

MAY 2, 2024

What do Facebook-parent Meta and the Catholic faith have in common? Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. Why AI failure, of course!

X-functional 100

X-functional Appointment Promote Campaign 100

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 138

Entertainment Sports Niche Retail 138

SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. We’ve seen the same thing with our digital events. Their VP of Marketing. Field Marketing.

Quota 91

Quota Pipeline Follow-up Start-ups 91

Search Engine Land

MARCH 4, 2024

Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. Google’s changes won’t impact this type of data collection.

Territory 116

Territory Market share Legal Strategize 116

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 85

GTM Go To Market B2C B2B 85

Search Engine Land

DECEMBER 14, 2023

Due to the nature of SEO and the obsession with links, SEOs have been blindly ignoring marketing as a tool for SEO and relying on links. Text is suddenly becoming more important because it’s what trains these LLMs. Get the daily newsletter search marketers rely on. The logic is quite simple. Remember, brands are entities.

Drivers/motivators 136

Drivers/motivators Sports Engineering Follow-up 136

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. For digital marketing agencies, driving campaigns is only half the battle. What technology the client is using to enrich their data.

Clients 105

Clients Closing Objectives and Key Results SQL 105

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. Commenting on Eccel’s post, Digital Marketing Consultant MD Alamin Munsi said on X : “The PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with ‘Recently Used.'”

Campaign 116

Campaign Consult Engineering Promote 116

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 106

Objectives and Key Results Strategize Technology Technology 106

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies.

Campaign 137

Campaign Technology Technology Growth 137

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 91

CTR Electricity Real Estate X-functional 91

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. What is a linkable asset? Anderson is a master of this.

Engineering 123

Engineering Technology Technology Process 123

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Pharmaceutical 117

Pharmaceutical Healthcare B2C Strategize 117

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. What is BrandKit? What is Campaign Builder? It also maintains brand consistency across campaigns.

Contact 97

Contact Campaign Launch Non-Profits 97

Search Engine Land

MARCH 27, 2024

The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary suspension. What is the Digital Markets Act (DMA)? What the CJEU is saying. Why we care.

Non-Profits 102

Non-Profits Retail Follow-up Campaign 102

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising.

Campaign 84

Campaign Customers Technique Strategize 84

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. Q: How did you get into marketing?

UX 104

UX Technology Technology Up-sell 104

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release.

Retail 102

Retail Commission Networking Growth 102