Hubspot

JANUARY 6, 2021

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you're not a design expert, you need to pay attention to the aesthetics of your cover page. Their online tool is specifically designed to create cover pages in a simple, easy-to-use interface.

Presentation 101

Presentation Real Estate Follow-up Pitch 101

ConversionXL

JANUARY 9, 2019

A high-level stakeholder can overrule research-based decisions, designers can clash with optimizers, and the bevy of simultaneous changes can make it impossible to identify which changes are to blame if a redesign performs worse than its predecessor. Flash) or one whose design is clearly dated. But first, a note on “radical redesigns”.

UX 131

UX Process User Experience Technique 131

ConversionXL

APRIL 1, 2014

The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound – that’s it. What Traditional Marketing Teaches Us About Creating Good Flow. These principles should not be set aside when designing a website. The CTA buttons are too low though.

Conversion 122

Conversion Meeting Objectives and Key Results A/B testing 122

Hubspot

JUNE 21, 2019

HTML emails are easy to spot -- most of the styled, multimedia marketing emails in your inbox are HTML emails. For context, here's a visual comparison of a plain text email and a basic HTML email: As a marketer, you've probably discovered that there are different benefits to each type. Let's dive in. How to Create an HTML Email.

User Experience 96

User Experience Clients Start-ups Process 96

Hubspot

MARCH 3, 2014

Is it a beautiful, award-winning design? For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. But as a marketer, I tend to appreciate and recognize a job well done.

Contact 75

Contact Entertainment Niche Promote 75

Hubspot

JUNE 23, 2016

When it comes down to it, design is all about making choices. I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity.

UX 59

UX Drivers/motivators Networking Campaign 59

Sales Pop!

JULY 7, 2022

At first glance, the idea of long-form content seems pretty counterintuitive, considering the ever-shrinking attention spans of today’s web audience. 6 Best Long-Form Content Marketing Tactics for Ecommerce. The post Long-Form Content Marketing Tactics for Ecommerce Sites appeared first on SalesPOP!

Electricity 52

Electricity Up-sell Pitch Product 52

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Lastly, the golden rule of simplicity is to add plenty of whitespace to every design. Singularity. They shouldn’t.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

ConversionXL

DECEMBER 23, 2015

Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? As it turns out, marketers struggle with clarity, too. Similarly, Marketing Experiments created this conversion formula , which puts a focus clarity as well… C = 4m + 3v + 2(i-f) – 2a.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

Hubspot

MAY 26, 2015

Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Browser testing.

UX 78

UX Engineering Technique Cross-sell 78

ConversionXL

JUNE 20, 2017

While there’s not a smidgen of veracity in the widely-shared infographics and “content marketing” posts that scream we process images 60,000 times faster than text, a study did find that presentations using visual aids are 43% more persuasive than unaided ones. First of all, what exactly is visual hierarchy in terms of web design ?

UX 94

UX Conversion Intrinsic User Experience 94

Hubspot

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Designing the Future of Urban Farming," by IDEO.

Campaign 101

Campaign Angle Networking Follow-up 101

Hubspot

JULY 10, 2013

Web design has come a long way since 1991 when the first ever website was published. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval.

UX 78

UX User Experience Technique Construction 78

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Customers 20

Customers Tradeshows Technology Technology 20

Search Engine Land

FEBRUARY 6, 2023

” Get the daily newsletter search marketers rely on. a sign appearing within an image) or the text added by graphic designers to images. There is software or web services out there that will allow you to custom-engineer your EXIF data. ” Google branded this as their “ universal search.” Credit line.

Construction 98

Construction Engineering Promote Technology 98

Hubspot

AUGUST 7, 2018

That marketing strategy guide. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. all content. The solution?

Objectives and Key Results 101

Objectives and Key Results Promote Entertainment Engineering 101