Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. The importance of evaluation In addition to crawling, indexing, ranking and result serving for search engines is the important process of evaluation.

Engineering 140

Engineering Follow-up Presentation Process 140

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Technology 119

Technology Technology Engineering Strategize 119

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly. The phone book was replaced by online search.

Technology 145

Technology Technology Conversion Price 145

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. This is why.

CTR 106

CTR A/B testing Objectives and Key Results Campaign 106

Search Engine Land

MAY 21, 2024

The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. Why is the shopping graph so important in the age of generative AI? Applications based on generative AI will change many users’ search behavior. Get the daily newsletter search marketers rely on.

Manufacturing 103

Manufacturing Follow-up Technology Technology 103

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.”

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” Search is changing Search is always evolving.

Click Through Rate 142

Click Through Rate Engineering Presentation Technique 142

Search Engine Land

NOVEMBER 17, 2023

Meta has previewed two new generative AI tools for video asset creation and picture editing. Quick access to diverse creatives can also serve as inspiration for marketers. Imagine generating your own animated stickers or clever GIFs on the fly to send in the group chat rather than having to search for the perfect media for your reply.”

Strategize 121

Strategize Technology Technology Follow-up 121

Search Engine Land

AUGUST 23, 2023

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. I pick EQ every time over AI.

Technology 93

Technology Technology Engineering Gaming 93

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Clients 116

Clients Engineering Consult User Experience 116

Search Engine Land

MAY 23, 2023

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. You’ll be able to edit the assets generated by AI before going live. Advertisers, have no fear!

Campaign 99

Campaign Engineering Follow-up Conversion 99

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.

UX 114

UX User Experience Engineering CTR 114

Search Engine Land

NOVEMBER 3, 2023

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. Microsoft’s decision to use AI instead of human writers is causing problems again. This is a clear reminder of why businesses should utilize AI to support human efforts rather than replace them.

Technology 105

Technology Technology Trust Engineering 105

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Launch 110

Launch Campaign Engineering Account management 110

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. What makes content helpful?

Angle 106

Angle Launch Meeting Technology 106

Martech

FEBRUARY 8, 2023

I call my quandary existent-AI-lism. I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. Or as I like to call it, the day Skynet sent the Terminator. Here’s why.

Electricity 112

Electricity Drivers/motivators Engineering Start-ups 112

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. As the year goes on, more users and marketers will scramble to find alternatives.

B2B 128

B2B Government Technology Technology 128

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page.

Start-ups 130

Start-ups Launch Gaming Promote 130

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Finance 101

Finance Manufacturing Referrals Construction 101

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

Technology 96

Technology Technology Process Objectives and Key Results 96

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Creative teams are rapidly developing new skills in “prompt engineering.”

Government 131

Government Strategize Start-ups Engineering 131

Search Engine Land

APRIL 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?

Engineering 98

Engineering User Experience Technology Technology 98

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Linkable assets planning starts with a hyper-specific audience segment.

Engineering 124

Engineering Technology Technology Process 124

Search Engine Land

AUGUST 8, 2023

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. “SERP” has been used in search marketing for more than two decades. We are at one such crossroads right now with generative AI. What is a SERP?

Engineering 93

Engineering Sports Follow-up Presentation 93

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. They can achieve outstanding results by striking the perfect balance between human insight and AI applications. Today, we are looking at a new content landscape.

Non-Profits 104

Non-Profits Promote Engineering User Experience 104

Search Engine Land

OCTOBER 25, 2023

In this article, you will learn some writing techniques that aren’t discussed as much as things like Google’s E-E-A-T and its Search Quality Rater Guidelines or its guidance on creating helpful, reliable, people-first content : Get rid of logical inconsistencies. Review AI-generated content. Master persuasive writing. Evoke emotion.

Objectives and Key Results 114

Objectives and Key Results Presentation Engineering Trust 114

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. “ACA should augment, not replace, your existing assets. Why we care. “Yep!

Campaign 114

Campaign Engineering Closing Conversion 114

Search Engine Land

AUGUST 4, 2023

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf. SUBSCRIBE See terms.

Clients 94

Clients CRM Customer Relationship Management Technology 94

Search Engine Land

AUGUST 23, 2023

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science 101, and Dave Davies, Amplification Team Lead at Weights and Biases. It just just has to change.

Construction 97

Construction Engineering Follow-up Represent 97

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists.

Sports 101

Sports Gambling Legal Engineering 101

Search Engine Land

FEBRUARY 13, 2024

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. Confirm where your clients (and your agency) stand with marketing analytics maturity Over the last decade, the marketing analytics space has grown exponentially. Where do your clients stand?

Clients 117

Clients Objectives and Key Results Consult Conversion 117

Search Engine Land

JANUARY 13, 2023

When Google announced the helpful content update , many in the SEO industry expected AI-generated content to get hit hard. . I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Welcome to the future (of search). Yet, no major impact was recorded.

Manufacturing 125

Manufacturing Promote Service Consult 125

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Take our brief 2023 MarTech Replacement Survey Generative web content.

Service 103

Service Customers CRM Engineering 103

Veloxy

OCTOBER 29, 2021

Well, there are numerous ways that AI for sales can benefit a sales team. Does Artificial Intelligence in sales replace salespeople? In fact, sales teams leveraging Sales AI are actually hiring more salespeople due to hyper efficiencies and more revenue. Would you like to know more about AI for Sales?

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

Search Engine Land

FEBRUARY 7, 2023

With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? Artificial intelligence has taken over the SEO industry in recent months. ChatGPT to the rescue?

Engineering 97

Engineering Technology Technology Follow-up 97

Search Engine Land

JULY 6, 2023

Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.

Presentation 96

Presentation Process Campaign Follow-up 96