At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth
SaaStr
JULY 22, 2021
Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. From referrals. Say 20% to start, going up over time. Do more niche events and PR.
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