PandaDoc

MAY 12, 2025

Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. See also What is the psychology of sales and why is it important? Make decisions based on emotion, trust, or status.

Price

Highspot

MAY 15, 2025

Should we organize our sales team by region or industry? Sales leaders everywhere know that structure determines outcomes. Choosing the right sales organization structure is one of the most strategic decisions a sales leader can make. Why does sales team structure matter? But sales structures arent fixed.

Territory

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Enabled partners can tap into niche markets your internal team might not reach.

Healthcare

Martech

MAY 1, 2025

I’ve seen firsthand how YouTube can elevate brand visibility, drive engagement and even accelerate the sales cycle for B2Bs. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Builds trust. Email: Business email address Sign me up! Processing.

B2B

Sales Gravy

JULY 24, 2025

In this episode of the Sales Gravy podcast, high-performance coach Kristin Andree shared her perspective: "If we put ourselves out there and let people know who we're looking for and be excited about it and excited about helping them, we attract them." 4 Ways to Make Prospects Come to You Attraction in sales is about relevance and resonance.

Prospecting

SaaStr

NOVEMBER 27, 2024

What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. For restaurants, it’s the back end, front end, point of sale, payroll, ERP, and workforce management. Most sales reps hate it. To do this, you build trust. 10-12 products make Toast work.

Appointment

Highspot

DECEMBER 19, 2024

Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey.

GTM

SaaStr

JULY 5, 2025

Specific Problem-Solution Fit : “We’re solving problems like drug sample tracking with electronic signature capture, healthcare affiliations management” – problems too niche for horizontal platforms 5. ” Negotiation philosophy : “I have apples for sale. That’s it.” ” 5.

E-commerce

Hubspot

JANUARY 14, 2025

I know that sounds crazy, but just trust me on this one. Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Take everything that you think you know about real estate entrepreneurs and throw it out the window. Short answer: No.

Real Estate

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. 10 Ways Sales is Different in Vertical SaaS 1.

Contract

TrackStreet

JULY 1, 2025

But left unchecked, they pose serious risks to your brand’s long-term health, customer trust, and revenue. When unauthorized resellers list your products below your Minimum Advertised Price (MAP), they create a ripple effect across your entire sales channel. Lost channel partner trust Your authorized retailers invest in your brand.

Retail

Sales Hacker

JULY 11, 2025

Treat your bio like metadata Include relevant terms in your bio, such as your niche, offering, or location (e.g. If you’re already publishing high-signal posts on Instagram (like Reels with insights, carousels that teach, or behind-the-scenes content that builds trust), this gives your content a second life. And off the app.

Engineering

Hubspot

JANUARY 15, 2025

If youre looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Here, Ill guide you through what the experts had to say when I asked how they demonstrate POC in sales and what they learned through trial and error.

Sales

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

GTM

Hubspot

JANUARY 3, 2025

We also implemented an employee referral program, which brought in skilled candidates through trusted recommendations, Stevens says. As a new entrant, convincing potential clients to trust our services was tough," shares Stevens. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets.

Networking

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. Ray Smith: spot on.

GTM

SaaStr

MARCH 25, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. In-Person Selling Builds Trust Faster Christian Smith, CRO of Splunk, emphasized that building deep, long-term relationships is much harder to do remotely. Slice serves independent pizzerias, a market where trust and relationships are everything.

Conversion

SaaStr

JULY 23, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. In-Person Selling Builds Trust Faster Christian Smith, CRO of Splunk, emphasized that building deep, long-term relationships is much harder to do remotely. Slice serves independent pizzerias, a market where trust and relationships are everything.

Conversion

Hubspot

APRIL 23, 2025

Tips to Get Started: Research recent business sales in your industry. Do your due diligence by gathering all of your documentation and getting ahead of anything that could slow down the sale (such as signoff from other shareholders or active lawsuits or legal proceedings). Will they keep your team employed after the sale?

Sell

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Unlike traditional sales approaches that often rely on scattershot cold calls or waiting for leads to come to you, target account selling puts you in control.

Clients

Martech

JUNE 23, 2025

” This sentiment is not just a niche reaction from fans; it represents a growing cultural shift against AI. In gaming, Square Enix’s 2024 release, “Foamstars,” faced heavy criticism for incorporating AI-generated cover art, leading to negative reviews and disappointing sales.

Manufacturing

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. Outsource When It Makes Sense : If youre resource-constrained, consider outsourcing custom work to a trusted partner. If even a few will, it’s worth it. If not, its probably not worth the distraction.

Customers

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. What GTM functions (e.g.

GTM

Martech

JULY 18, 2025

The content moderation team and trust and safety council were removed, and the platform saw an increase in unverified accounts. Maybe it’s visibility with a niche audience. Skip the heavy-handed sales pitch. They’re interest-based groups, and some of them are active in niche B2B spaces. Maybe it’s more traffic.

B2B

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

Sales Hacker

FEBRUARY 24, 2025

Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time. Audience interaction: They actively respond to comments and engage with viewers, fostering a sense of community and trust.

B2B

Sales Hacker

FEBRUARY 4, 2025

What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? Cause you’re not setting up [00:09:00] trust. If you’re surprising the CFO every time, that’s not building trust. That’s clearly like, I can’t trust everything the CRO says.

GTM

Hubspot

NOVEMBER 22, 2024

You may (or may not) choose a niche. As you gain experience, you may decide to specialize in a particular niche or area of expertise. Pro #2: You can lean on a team that you trust. Leverage tech to be a one-person sales org. This can lead to a more fulfilling and enjoyable work environment for both you and your team.

Objectives and Key Results

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

GTM

SaaStr

JULY 31, 2025

The technical founder’s platform approach proved prescient as e-commerce exploded from niche to mainstream. After Shopify’s 10-for-1 split in 2022, what looked like strong returns became absolutely extraordinary.

E-commerce

Salesforce

OCTOBER 18, 2024

They offer face-to-face interactions, building trust and loyalty among customers. Many service-based businesses earn their reputation based on word of mouth, so building a loyal customer base built on trust is essential for success. Explore cross-selling and upselling opportunities to increase revenue per customer with sales AI.

Minimum Viable Product

TrackStreet

JULY 2, 2025

While the marketplace offers incredible reach and scalability, it also introduces risks that can damage pricing, reputation, and customer trust. Brands should also align internal stakeholders, including sales and distribution teams, to ensure compliance and support enforcement. To reduce risk, brands must diversify.

Legal

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Objectives and Key Results

Sales Hacker

JULY 18, 2025

Your buyers are asking ChatGPT, Perplexity, Claude, and Gemini what tools to use and who to trust. What vendors should I trust? These tools don’t just serve up 10 blue links, they summarize and serve what they trust. If SEO was about being found on Google, GEO is about being trusted by ChatGPT (and other AI engines).

Gaming

Salesforce

APRIL 28, 2025

Be authentic : Authenticity fosters trust and connection. Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. Look for micro-influencers who specialize in your niche or industry.

Follow-up

Salesforce

JULY 28, 2025

Such collaborations help businesses tap into the strong trust and engagement creators have with their audience. Here are seven types of creators: Bloggers: Write content for websites and newsletter platforms, specializing in diverse topics and niches. But what does it take to become a digital creator?

E-commerce

Salesforce

NOVEMBER 18, 2024

In fact, a recent study found that ranking at the top of the search results in a niche generates a 39.8% It builds credibility and trust with customers Customers tend to trust businesses that appear at the top of search results. click-through rate (CTR) , while the second and third positions receive 18.7%

Objectives and Key Results