Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? SAM stands for serviceable addressable market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

MAY 1, 2025

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Corporate events company Use in-market audiences like “Event Planning Services” or “Corporate Event Planning.” How professional do our videos need to be?

B2B 112

B2B B2C Niche Education 112

Search Engine Land

JULY 15, 2024

Services you provide. Option 2 is a little trickier, as your site isn’t likely to be nearly as authoritative as an established site in its niche. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Create great content: Think strategically. Digital PR.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Sales Pop!

MAY 14, 2024

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Most simply shortlist a few services that catch their eye and opt for the one that feels right. Your website often serves as the initial meeting point with potential clients.

Presentation 130

Presentation Service Product Niche 130

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. It’s everything from email service providers to social platforms, ecommerce portals, websites, mobile apps and beyond.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

The 5% Institute

JULY 12, 2021

Pick a niche. How To Become A Successful Business Development Manager #2 – Pick The Right Niche. The second important part of learning how to become a successful Business Development Manager, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving.

Niche 145

Niche Referrals Objectives and Key Results Strategic planning 145

SaaStr

APRIL 30, 2025

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. This breadth of functionality ensures customers are deeply embedded in the platform, making churn almost impossible.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

The 5% Institute

OCTOBER 21, 2021

Pick a niche. How To Become A Sales Advisor #2 – Serve A Niche. The second important part of learning how to be a Sales Advisor, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving. If you currently have no in-depth sales skills.

Niche 142

Niche Objectives and Key Results Referrals Strategic planning 142

Martech

DECEMBER 16, 2024

Branded niche content Develop niche content tailored to your funnel. Here are some examples of entity optimization you might not yet be considering: Product/service entities: Use schema and your Google Merchant feed to leverage product entities now. This is a multidimensional grid designed to guide strategic thinking.

Engineering 115

Engineering Niche Technology Technology 115

The 5% Institute

JULY 28, 2021

Pick a niche. How To Be Great In Sales #2 – Pick A Niche. The second important part of learning how to be great in sales, is picking a niche you want to serve – as well as something that will be profitable. As it is explained here , niche marketing is a highly targeted form of advertising and serving.

Niche 145

Niche Referrals Objectives and Key Results Sales 145

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. People buy from brands they believe will supply them with services or goods that meet their expectations. The 4-step process of strategic SEO All good SEO stems from using a process. 99% of the time, nothing is documented.

Strategize 90

Strategize Process Clients UX 90

The 5% Institute

MAY 24, 2021

Pick a niche. How To Be A Good Sales Advisor #2 – Specialise In A Niche. The second important part of learning how to be a good sales advisor, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving. Without coming across as pushy and salesy.

Niche 137

Niche Referrals Objectives and Key Results Strategic planning 137

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. EcoEssentials Niche: Eco-friendly Home Products Strategy: EcoEssentials used Instagram to showcase their biodegradable and sustainable products.

E-commerce 130

E-commerce Niche Launch Education 130

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Offer your services as a blogger. Some ventures include: Cleaning services: Some people are glad to pay someone to clean their homes for them.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Incorporating technical terms: Showcasing expertise in niche queries.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. What are reputable link building services? A reputable link-building service also: Conducts competitor research. So let’s get to it! And that’s just the beginning.

Service 73

Service Real Estate Strategic partnership Niche 73

Sales Pop!

AUGUST 20, 2021

The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. Searching for and testing dozens of services can take forever. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Salesforce

MAY 14, 2025

For SMBs, BI can help uncover niche markets, better understand customer preferences, and streamline operations giving you an edge over larger competitors who may be bogged down by bureaucracy. By automating routine data analysis, BI frees up time so your team can focus on more strategic tasks.

CRM 84

CRM Growth Niche Customer Relationship Management 84

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Niche 136

Niche Negotiate Contract Legal 136

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook. Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021.

61

61

Search Engine Land

SEPTEMBER 11, 2023

These tasks can consume your precious time and energy, which you could use for other important aspects of your business like customer service and sales. Depending on the scope and quality of their services and the things you need help with, you could end up paying anywhere from $500 to $10,000 per month for SEO. So what do you do?

Niche 139

Niche Engineering Promote Territory 139

Score More Sales

MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche. Understanding Your Target Market .

Prospecting 101

Prospecting Niche Territory Contact 101

Sales Pop!

APRIL 20, 2023

Add a value proposition that’s clear, concise, and focused on the tangible products or services you provide. To reap all of the benefits of this trend, review your website header and ensure it clearly communicates your products or services. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Niche 130

Niche Trust Represent Retail 130

Martech

NOVEMBER 14, 2023

The race has begun for email service providers to develop plug-ins and advancements. We’ll see companies release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers. That’s exciting. This will continue In 2024.

Retail 134

Retail Niche Objectives and Key Results Technology 134

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 122

B2B Gaming Niche Appointment 122

Sales Pop!

JANUARY 18, 2024

This clarity also ensures that new hires align with your strategic objectives, preventing costly mis-hires. Develop an Effective Sourcing Strategy Finding suitable candidates requires a strategic approach to sourcing. For example, it’s best to avail of maritime recruitment services for niche industries such as seafarers.

Objectives and Key Results 130

Objectives and Key Results Strategize Niche Referrals 130

Search Engine Land

SEPTEMBER 6, 2023

An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. However, a link builder can leverage sponsored links to share content strategically in a community. Link databases like Majestics, Moz, Ahrefs, and Semrush.

Niche 127

Niche Technique Campaign Contact 127

ClickFunnels

AUGUST 21, 2022

This means that you need to be strategic about what you choose to feature in that prime spot. Also, we don’t recommend promoting your products or services on Instagram, as social media is a terrible place for that. Want To Learn How To Convert Leads Into Paying Customers? #1 Instagram only allows you to add one link to your bio.

Niche 147

Niche Promote Follow-up Up-sell 147

SalesHandy

AUGUST 3, 2020

Somewhat similar to affiliate marketing, a lead generation business generates leads and sells existing products and services for a fee. Like mentioned earlier, a lead generation business acquires leads for clients who could then sell a product or service to these leads. Pick a niche and geography. Develop client relationships.

Lead generation 111

Lead generation Niche Commission Non-Profits 111

Lead Fuze

JULY 23, 2023

How can you accurately identify the people who would be interested in your products or services in today’s diverse consumer landscape? We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3.

Retail 120

Retail Campaign Strategize Strategic planning 120

Martech

OCTOBER 14, 2022

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Regardless if they focus on products or services, they: Take specific actions to drive growth. Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Score More Sales

MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Not During Prime Selling Time.

Inside sales 92

Inside sales Referrals Niche Territory 92

Highspot

DECEMBER 19, 2024

As Liz Harrison, Partner at McKinsey & Company , puts it: Customers are demanding more flexibilitywhether chatting in person, connecting via video, or going fully self-service. A Digital Sales Room isnt just a toolits a strategic asset that aligns sales, marketing, and enablement to deliver seamless, personalized experiences at scale.

GTM 52

GTM Niche B2B Sales 52

Score More Sales

FEBRUARY 27, 2013

Here are the top 4 ways you, a busy professional in a B2B services or Saas or other technology, distribution, or financial services company can get started on Twitter for business growth: 1. Listen and Learn. You can also use a service like Hootsuite to help you stay organized with who you are following.

Prospecting 92

Prospecting Niche Territory Promote 92

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 129

Represent Niche Trust Legal 129

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. Position custom work as a premium service, and price it accordingly. strategic value, roadmap alignment, potential for reuse). If even a few will, it’s worth it. So try to monetize them.

Customers 66

Customers Niche Price Contract 66