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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

Google is completely deindexing websites Imagine waking up to find your website gone from Google’s search results. This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

So, why start from the bottom in B2B? And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. Often, these smaller or up-and-coming brands will feature the logos and sometimes backlinks to the publication.

Niche 139
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Product page SEO: A complete guide

Search Engine Land

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Note : Only use this type of content if it’s relevant to your niche.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 129
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When your business doesn’t need SEO

Search Engine Land

You can’t just wait for search engines to index your website or for people to start searching for your event. After you build up some traction and reputation, you can start investing in SEO, as people will search for your solution independently. You need to make them aware of it and get them excited. SUBSCRIBE See terms.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. Here’s an excellent guide to get started with SEO if you’re new to it.

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