Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Keep reading for more.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Sales Gravy

JUNE 5, 2025

Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. That misalignment hampers productivity, damaging morale and impacting your bottom line. Marketing iterates based on real-world results. Most teams fail to communicate.

Objectives and Key Results 54

Objectives and Key Results Objection handling Sell Pitch 54

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138

Finance Product Sell Objectives and Key Results 138

Partners in Excellence

MAY 26, 2023

But in it’s enthusiasm to start training sellers, it’s started pitching me on how good it can be. And the conversations with CROs, Product Developers and others would be adjusted for their responsibilities. They can simulate sales conversations, negotiate deals, handle objections, or provide product recommendations.

Pitch 127

Pitch Manufacturing Objectives and Key Results Launch 127

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. Jumping into a pitch without first asking questions or listening to the prospect's needs can feel aggressive and off-putting. Let's see what they had to say! 10 Common Cold Calling Blunders 1.

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. The Role of Outside Sales Reps An outside sales representative’s primary responsibilities include generating leads, cultivating relationships, providing product information, and closing sales.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Sales Hacker

FEBRUARY 3, 2021

Pitching a complicated industry-specific SaaS is like the Olympics in sales. Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo. How to Pitch a Complicated Product. Hire fewer managers?

Pitch 119

Pitch Objectives and Key Results Clients Presentation 119

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity.

Objectives and Key Results 108

Objectives and Key Results B2B CRM Campaign 108

Hubspot

MARCH 12, 2025

Being a salesperson today feels like trying to get someones attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement. Pain points.

Sell 145

Sell Product Objectives and Key Results Presentation 145

Gong.io

FEBRUARY 1, 2019

If doing a product demo FEELS easy and intuitive, watch out. Even if you have lots of product knowledge, doing a product demo persuasively is hard and counterintuitive. I mean that what feels right during a product demo usually causes failure. 3 Million Product Demos Analyzed. What do I mean?

Product 132

Product Objectives and Key Results Objection handling Pitch 132

Salesforce

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. It’s no longer just a pitch, it’s a fastball. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. We have some tips to ace the pitch — before, during, and after those critical 30 seconds.

Pitch 98

Pitch Objectives and Key Results Sales Trust 98

SalesProInsider

MAY 23, 2025

But heres the truth: The key to better conversions isnt moving fasterits slowing down. Lets look closer at how slowing down can actually speed up your results. Validate and Reflect Paraphrase back key themes or statements. Objections are fewer. Please tell me more about whats behind that. Prospects feel heard.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

ConversionXL

JULY 3, 2020

My go-to approach for setting goals is OKRs (Objectives, Key Results) because they marry vague objectives to measurable results. Example OKRs: Company objective: Customers love our product. Key results : NPS score increases to 30 by the end of Q3. Adding the data requirements.

Pitch 107

Pitch Objectives and Key Results Government Click Through Rate 107

Veloxy

MAY 30, 2024

By reaching out to people who might not be aware of our brand, we can introduce them to our products or services and spark their interest. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Another advantage is the ability to gather valuable feedback. Research is crucial here.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

ConversionXL

AUGUST 30, 2019

Most product descriptions are awful. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Or worse, non-existent.

Product 127

Product Objectives and Key Results Pitch Non-Profits 127

Hubspot

JANUARY 8, 2025

No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. However, once youve done so, you wont be stuck in the endless loop of pitching and hoping something sticks. This is their definable, objective goal.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. How could we improve our products or services? It could be entirely possible that management was 100% on board with your product but got vetoed by procurement down the line.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Partners in Excellence

APRIL 2, 2022

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. We didn’t pitch our products, but we sought to understand each person’s goals and concerns. It is never the summation of individual goals and objectives. As sellers. And they fail!

Objectives and Key Results 159

Objectives and Key Results Finance B2C Meeting 159

Veloxy

APRIL 12, 2023

This will help you tailor your sales pitch to their specific needs and provide them with the information they need to make an informed decision. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Hubspot

JULY 22, 2024

Prospect: Actually, this isn't a great time … Rep: Are you interested in a product demo of how we are in the magic quadrant? Now, if you are calling your prospects and saying the same thing to all of them, essentially pushing your product — just stop. Option 2: Objection I understand. Is this a priority for you today?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. A vendor who doesn’t bring a platform with some application or relevance for AI to a pitch meeting will be discounted in the consideration process.

Retail 136

Retail Niche Objectives and Key Results Technology 136

The 5% Institute

NOVEMBER 3, 2021

Selling them a product or service. The first step of our cold calling process, is to ensure you do your research up front so that you’re reaching people who would benefit from your product or service. To learn more about how to identify your key decision makers, read the related article below for more information.

Cold Call 145

Cold Call Process Objectives and Key Results Pitch 145

Partners in Excellence

OCTOBER 20, 2020

Years ago, the primary differentiator seemed to be our products/solutions. But we’ve learned product based differentiation is table stakes. We try to extend our differentiation to the customer experience in using our products. I sit with my clients, listening to sales pitches being delivered to them.

Pitch 160

Pitch Price Process Prospecting 160

The 5% Institute

JANUARY 10, 2022

Selling them a product or service. The first step of our cold called script, is to ensure you do your research up front so that you’re reaching people who would benefit from your product or service. To learn more about how to identify your key decision makers, read the related article below for more information.

Cold Call 144

Cold Call Objectives and Key Results Pitch Clients 144

PandaDoc

JUNE 2, 2025

Their sales conversations revolve around aligning company products and services with a customers business in a way that helps the buyer realize what they actually need. The approach makes Challenger a strong fit for long sales cycles, high-stakes purchases, and enterprise industries where differentiation goes beyond product features.

Process 52

Process Objectives and Key Results Sales Angle 52

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Steer clear of these nine shortcuts, or youll only create more work for yourself.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

The 5% Institute

NOVEMBER 18, 2020

The first step towards warm calling, is to ensure you do your research up front so that you’re reaching people who would benefit from your product or service. That’s why we recommend finding out who your potential clients are first, and who within that business would be the key decision maker to speak with to get the next desired action.

Cold Call 145

Cold Call Objectives and Key Results Pitch Follow-up 145

Salesforce

OCTOBER 29, 2024

However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time. Each step requires detailed knowledge of your target audience and a pitch personalized to them. Being persuasive without being pushy is the key.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52