Search Engine Land

JULY 24, 2023

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. If “created for SEO” content dominates search results, users face more spam, leading to decreased usage and ad revenue loss. How does your content help users to complete their objectives?

Presentation 91

Presentation Real Estate Objectives and Key Results Engineering 91

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Don’t brush off their objections like dandruff on your shoulder.

Price 52

Price Objectives and Key Results Negotiate Sales 52

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Leverage Key Relationships.

Account management 110

Account management Strategize Objectives and Key Results Contact 110

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Search Engine Land

JULY 5, 2023

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. How does SEO align with your marketing objectives?

Objectives and Key Results 87

Objectives and Key Results Strategize Technique Growth 87

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. The result? Here are some key considerations: Budget allocation.

Objectives and Key Results 115

Objectives and Key Results Strategize Legal A/B testing 115

Heinz Marketing

MARCH 15, 2024

The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. They navigate objections, identify buying signals, and close deals with a focus on win-win outcomes.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

Sales Hacker

APRIL 4, 2024

SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. It’s not about how quickly you can assemble everything; it’s about having a clear strategic purpose. Secondly, you also can’t drive actionable results the same way.

Intrinsic 90

Intrinsic Objectives and Key Results Drivers/motivators Presentation 90

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Consumption trends.

Objectives and Key Results 106

Objectives and Key Results X-functional Intrinsic Construction 106

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 89

Account management Objectives and Key Results Cross-sell Non-Profits 89

Heinz Marketing

SEPTEMBER 14, 2023

That’s just competition, and the result of stagnation is market failure. How do you get buy-in from the key people and teams you need? It is a bit contrived, but communication is key, and the heart of communication is story. It is called “Strategic Narrative”. Position your initiative as key to being on the winning side.

Objectives and Key Results 119

Objectives and Key Results Construction Strategize Gaming 119

Heinz Marketing

OCTOBER 24, 2023

A good kick-off has 3 key objectives: Confirm initial buy-in from stakeholders (I say initial because buy-in needs to be maintained) Set reasonable expectations Activate the next steps This puts a lot of pressure on the kick-off, and for good reason. In most cases, requirements are presented as facts in a bulleted list.

Strategic planning 109

Strategic planning Objectives and Key Results Strategize Presentation 109

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors. Get the daily newsletter search marketers rely on.

Objectives and Key Results 115

Objectives and Key Results Strategize Non-Profits User Experience 115

Heinz Marketing

MAY 31, 2023

These challenges can be particularly daunting, but they also present opportunities for growth and innovation. One key strategy that can significantly impact B2B success in such times is sales enablement. It aims to enhance sales productivity, win rates, and revenue by equipping sales teams with the right information and support.

B2B 107

B2B Objectives and Key Results Drivers/motivators Strategize 107

Search Engine Land

JANUARY 29, 2024

A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors. Conducting an SUA provides key benefits for brands. You can further assess key keyword terms, although this isn’t essential.

Objectives and Key Results 110

Objectives and Key Results Cross-sell Strategize Retail 110

Heinz Marketing

DECEMBER 27, 2023

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Understanding these interaction patterns can help you optimize the layout and placement of key content elements. Challenges in Measuring Content Marketing Impact Measuring the impact of content marketing presents unique challenges.

B2B 64

B2B Objectives and Key Results A/B testing Technique 64

Search Engine Land

NOVEMBER 13, 2023

Addressing misunderstandings early on is key. Reason 3: Lack of results Demonstrating real results is paramount. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques.

Clients 95

Clients Objectives and Key Results Referrals Non-Profits 95

Heinz Marketing

NOVEMBER 30, 2021

Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. . A useful ICP is a strategic document that takes more than just an internal brainstorm session. What are their key objectives? The keyword there is data.

Customers 117

Customers Objectives and Key Results Cross-sell CRM 117

Heinz Marketing

SEPTEMBER 10, 2022

In this blog post, Rico Surridge explains OKRs (Objectives and Key Results) and why he likes them as a goal setting framework. He explains further: “The Objective is the outcome you want to achieve, the destination, or where you want to get to. ” Speak for Success! How to Make Your Ideas Come to Life.

B2B 106

B2B Objectives and Key Results Sell Government 106

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives.

Objectives and Key Results 106

Objectives and Key Results Government Finance Customer Relationship Management 106

Highspot

JANUARY 29, 2024

You should have clear goals and objectives laid out before the call. Consider price concessions you might be willing to make, what objections might be made, a timeline of deliverables, and even cross-sell or upsell opportunities. This not only demonstrates your expertise but also builds confidence in your ability to deliver results.

Negotiate 52

Negotiate Closing Objectives and Key Results Technique 52

The 5% Institute

AUGUST 14, 2023

A well-structured and effective 30 60 90 day sales plan can be your ticket to achieving remarkable results and standing out in a competitive market. Introduction Embarking on a new role in sales requires careful planning and a strategic approach. Identify potential leads, prospects, and key accounts.

Objectives and Key Results 52

Objectives and Key Results Strategic partnership Objection handling Territory 52

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Avoid current and future objections Go back up to the top of this blog post and review Jordan Belfort’s three-step open ended sales sequence. Why should you ask open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Upgraded mobile access to custom objects on iOS and Android. This dual approach not only bolsters forecast reliability but also enhances strategic planning and decision-making processes.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

Veloxy

FEBRUARY 22, 2023

These representatives travel to meet with customers, make sales presentations, and close deals. Sales presentations : Field sales reps conduct sales presentations and product demos to showcase the company’s offerings. Closing deals : Field sales reps negotiate pricing and terms, and ultimately close deals with clients.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Search Engine Land

APRIL 23, 2024

As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Thumbnails Thumbnail optimization on TikTok is vital because the thumbnail is the first thing users see when scrolling through search results. Dig deeper: Is TikTok a search engine?

Entertainment 105

Entertainment Objectives and Key Results Follow-up Engineering 105

The 5% Institute

JULY 6, 2023

Are you looking to supercharge your sales and achieve remarkable results? One highly effective technique that can revolutionize your sales approach is the strategic use of spin questions. Need-Payoff questions create a sense of desire and motivation, paving the way for presenting the solution.

Closing 52

Closing Objectives and Key Results B2C Niche 52

Search Engine Land

AUGUST 23, 2023

Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Results must have credible citations for validation. Visibility The content displayed in SGE constantly changes, making it vital to keep track of frequently featured results and incorporate similar content types into your strategy.

Objectives and Key Results 91

Objectives and Key Results Strategize Strategic planning Launch 91

The 5% Institute

JULY 5, 2023

It involves direct interaction with prospective and existing customers, aiming to understand their needs, present suitable solutions, and ultimately close deals. Here are some key strategies to consider: Prospecting and Lead Generation Prospecting involves identifying potential customers and generating leads.

Objectives and Key Results 52

Objectives and Key Results Real Estate Technique Relationship building 52

Sales Hacker

DECEMBER 21, 2023

The result? Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives. During the review, SEs present the technical intricacies of the deals, shedding light on potential hurdles and proposing viable technical solutions.

Engineering 98

Engineering Objectives and Key Results Drivers/motivators Teamwork 98

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Salesforce

OCTOBER 6, 2021

This clear distinction between the hunter and farmer mindset gets blurred when hiring a Key Account Manager. A blend of these attributes is required to successfully fulfill a Key Account Manager role. This is detrimental to forging a mutually-beneficial and strategically-viable partnership. Results oriented.

Account management 97

Account management Objectives and Key Results Clients Strategize 97

The Lost Book of Sales

JANUARY 12, 2024

Whereas in smaller transactions the risks are more contained, in strategic enterprise sales, the risks aren’t just higher – they multiply. Objectives of the pre-negotiation stage Determine whether consequence issues exist. The key is to give them space and time to process and decide.

Negotiate 111

Negotiate Objectives and Key Results Price Clients 111