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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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18 Sales Discovery Call Questions that Drive Results

Highspot

To do that, use these five strategies to assemble your questions and set yourself up for success. Define the objectives: Before the call, define what you need to understand about the prospect’s situation. Start by asking about the prospect’s role and the company. ” Who else do you need to convince?

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

Grab a warm coffee or tea and let’s get started! It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.