Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 120

E-commerce Objectives and Key Results Hospitality Strategic planning 120

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. When negotiating the contract, ensure key commitments are in writing.

B2B 103

B2B Objectives and Key Results Territory Negotiate 103

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

OCTOBER 27, 2023

His perspective revolves around the concept that marketers and sales professionals. By recognizing these triggers, marketers and sales professionals can step into the shoes of buyers and offer tailored solutions that directly address their needs and concerns. Jim emphasizes the need to dig deep into these desired outcomes.

Strategize 162

Strategize Objectives and Key Results Conversion Process 162

Force Management

OCTOBER 8, 2020

This post is an extension of the Ten Reasons Why Our Sales Training Is Different. Read the original article to learn more about why our process equips our customers to achieve lasting results. The impacts of the pandemic have left many sales leaders to shift priorities and find new ways to equip their sales teams to succeed.

Objectives and Key Results 148

Objectives and Key Results Launch Strategize Sales 148

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Why Salesforce Adoption Fails Your sales team should dedicate themselves to changing the way they work.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 113

Objectives and Key Results Strategize B2C CRM 113

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 114

Objectives and Key Results Territory Click Through Rate CRM 114

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. This is its key strength: effectiveness. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath.

B2B 125

B2B Objectives and Key Results Legal Territory 125

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Dooly automates the process of updating CRM records by syncing notes from sales calls and meetings.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Veloxy

DECEMBER 28, 2023

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

FEBRUARY 13, 2023

Open ended sales questions are a crucial aspect of the sales process. Additionally, we’ll cover some of the common mistakes to avoid when asking open ended sales questions. What are open ended sales questions? What are open ended sales questions? Why should you ask open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. In order to do that, I need to market the value of my team internally.

Strategize 109

Strategize Objectives and Key Results Campaign Promote 109

Hubspot

JANUARY 8, 2025

In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. This is their definable, objective goal. Lets get into it. Table of Contents: What is gap selling? Instead, its all about playing detective. Heres how it works: 1.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? What are the benefits of account based sales strategies? The model is also referred to as account based marketing (ABM) and account based sales development (ABSD). The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. We saw a strong positive result, so we kept moving.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Talk to your sales team regularly. What objections they have. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Sales Pop!

NOVEMBER 18, 2022

So, choose the environment that best develops you toward your objective”. Are they truly, in Clement’s words, “developing you towards your objective”? Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now.

Real Estate 231

Real Estate Healthcare Government Objectives and Key Results 231

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. These ads are for users ready to purchase, sign up or talk to sales.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Sales Pop!

SEPTEMBER 13, 2024

Sales teams face many challenges, such as managing CRM systems and manually entering data. These tasks take time away from focusing on strategic work and building customer relationships. AI and automation are transforming sales processes by eliminating repetitive tasks. for live insights during sales calls.

Objectives and Key Results 130

Objectives and Key Results Objection handling CRM Pipeline 130

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. Data skills AI runs on data.

Pipeline 126

Pipeline Campaign Objectives and Key Results Legal 126

Martech

DECEMBER 13, 2024

This happens when teams are given goals relevant to their work, which dont align with organization’s strategic goals. As a result, opportunities to grow the company and create loyal customers are missed. Make sure all teams share a unified vision with common key performance indicators (KPIs).

Objectives and Key Results 101

Objectives and Key Results Teamwork Click Through Rate Campaign 101

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. But in the interest of time, rapid sales team brainstorming events can be just as productive. In sales, we do love our love frameworks. The Clement Stone quote applies. But what if your environment changes?

Transportation 229

Transportation Real Estate Healthcare Government 229

Sales Pop!

AUGUST 19, 2024

In the evolving digital landscape of 2024, sales funnels are more than just a buzzword—they’re a strategic necessity. The role of a well-crafted sales funnel has become increasingly vital. Sales funnels provide a structured approach to managing leads and driving conversions. Benefits of Creating a Sales Funnel 1.

E-commerce 130

E-commerce Objectives and Key Results Sales CRM 130

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Soft skills training helps sales teams learn to work well with colleagues and customers.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Pop!

SEPTEMBER 5, 2024

Sales methodologies are essential frameworks that guide sales professionals through every step of the sales process. These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results.

Objectives and Key Results 130

Objectives and Key Results Objection handling Technique Follow-up 130

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Track risks and dependencies. Get MarTech!

Government 117

Government Objectives and Key Results Campaign Legal 117

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. What is sales enablement?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results 99

Objectives and Key Results Government Technology Technology 99