The 5% Institute

MAY 18, 2023

Whether you’re selling products or services, mastering the art of sales is essential to driving revenue and growth. This article explores the key elements that contribute to sales success, providing valuable insights and strategies to help you achieve your sales goals. People buy from those they trust and feel connected to.

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Objectives and Key Results Negotiate Sales Trust 52

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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GTM B2B Conversion Objectives and Key Results 122

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Don’t brush off their objections like dandruff on your shoulder.

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Price Objectives and Key Results Negotiate Sales 52

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. A trusted advisor mindset.

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Objectives and Key Results Repeat business Sales Clients 145

Sales Hacker

OCTOBER 8, 2020

Trust is the key to making sales in today’s world. Unfortunately, any engagement where a buyer feels they are being sold to results in a feeling of distrust due to a misalignment of objectives. Align objectives between the buyer and the seller, and this distrust and reluctance evaporates. The 3 Components of Trust.

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Trust Objectives and Key Results Quota Sell 97

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Anyone who wants to sell anything needs to have a good understanding of what they’re selling. This will involve some research.

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Objectives and Key Results Pitch Angle Sales 264

Cerebral Selling

MARCH 18, 2024

Strained Trust Taking over deals can make your team members believe you don’t trust their skills and experience. When you become too focused and involved in individual deals, you reduce your focus on process improvement and creating the strong infrastructure needed to set your team up for long-term success.

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Objectives and Key Results Legal Negotiate Trust 164

Veloxy

FEBRUARY 13, 2023

This leads to higher levels of trust and rapport, and ultimately more closed deals. While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Customers want salespeople to act as trusted advisors, nurturing a positive and reciprocal buyer-seller relationship.

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Objectives and Key Results Sales Objection handling Follow-up 246

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

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Account management Objectives and Key Results Cross-sell Strategize 98

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

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Referrals Finance Objectives and Key Results Sales 246

PandaDoc

APRIL 3, 2023

We’re passionate about enabling sales teams to be more efficient and sell more — and we know a thing or two about sales playbooks, too. It serves as an actionable guide that maps out your entire sales process and enables everyone from your sales team to make the most of each sales opportunity — and, ultimately, sell more. The result?

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Objectives and Key Results Negotiate Contract Represent 52

Veloxy

JUNE 21, 2021

If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Introduction.

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Cold Call Objectives and Key Results Pitch Follow-up 298

criteria for success

MARCH 11, 2020

Handling objections at the close is a common hurdle salespeople must overcome when finalizing a deal. Different buyer personas may also pose final objections to confirm they're making the right decision by purchasing your product or service. Objections are Opportunities. Objections are Opportunities. Handling Objections.

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Closing Objectives and Key Results Objection handling Cross-sell 69

Search Engine Land

APRIL 15, 2024

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Incorporate SMART SEO goals to refine and articulate the objectives.

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Process Objectives and Key Results Angle Follow-up 114

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Key account management (KAM), also known as strategic account management, is a concept that first emerged in the 1970s.

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Account management Objectives and Key Results Strategize Legal 52

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

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Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. He told the judge: “You get up in the morning, you brush your teeth and you search on Google.”

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Trust Objectives and Key Results Engineering Negotiate 77

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. Fortunately, we ended up growing that company to 700 employees and $100M over seven years before being acquired. Since leaving my post as a research scientist, I’ve been a part of four great start-ups in sales leadership roles. Sales is no different.

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Objectives and Key Results Pitch Sales Gaming 187

Search Engine Land

NOVEMBER 8, 2023

Increased Online Visibility: Local SEO techniques, such as optimizing your website, creating local business listings, and managing online reviews, can significantly improve your business’s visibility in local search results. You write in a professional, concise and easy-to-understand tone.

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Objectives and Key Results Engineering Technique Trust 104

Lead Fuze

DECEMBER 1, 2021

3 Steps to Build a Culture of Trust-Based Selling in Your Team: Why is Trust Important to a Salesperson. Trust is the key to making sales in today’s world. How do you build trust with the buyer? Why is Trust Important to a Salesperson? Trust is the risk-reward balance.

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Trust Objectives and Key Results Quota Contract 52

Sales Gravy

MAY 3, 2023

Leading In A Changing Sales Landscape On this episode of the Sales Gravy Podcast, Jeb Blount (Sales Gravy CEO and author of Sales EQ) and Graham Hooper (CEO of Ellison Technologies) discuss the keys to leading your sales team in uncertain times. However, it’s not easy to make that mindset shift and truly rise to the moment.

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Objectives and Key Results Real Estate Trust Sales 88

Search Engine Land

AUGUST 21, 2023

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. What are KPIs? Your SEO KPIs then track performance toward that goal.

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Objectives and Key Results Referrals CTR Conversion 97

ClickFunnels

DECEMBER 27, 2022

This enables you to then sell your products and services to them via email. You can also sell your ebook. Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon. We’re Not Done!”

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Objectives and Key Results Launch Profit margin Price 130

Lead Fuze

JUNE 30, 2023

To be a successful salesperson, one must acquire the aptitude to excel in selling – whether as an employee of a large company or as the proprietor of a small business. This post will delve into key aspects that define successful salespeople. This post will delve into key aspects that define successful salespeople.

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Objectives and Key Results Objection handling Technique Pitch 52

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

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Account management Objectives and Key Results Cross-sell Non-Profits 84

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

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Objectives and Key Results Territory Campaign Promote 130

The 5% Institute

AUGUST 9, 2021

There are a number of key things you’ll need to focus on to ensure you’re successful. Pick a niche that you want to serve and sell to. Consistently deliver results. Objection handling, and then again – ask for the sale. Related article: How To Position Yourself As A Trusted Advisor. Handling objections.

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Closing Objectives and Key Results Lead generation Sales 145

Hubspot

DECEMBER 12, 2023

There's AI — obviously — and all the ways it's changing how we sell. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Content is key for building trust. The new way of selling is through putting out sales assets like case studies and trainings.

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Objectives and Key Results Pipeline Trust Sales 69

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips. Time frame.

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Finance Product Sell Objectives and Key Results 138

ClickFunnels

JANUARY 1, 2023

With the right words, you can build trust and show them why they should buy from you instead of your competitors. The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. To sell, you need to know who you’re talking to. Why is copywriting important?

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Conversion Objectives and Key Results A/B testing Drivers/motivators 130

The Lost Book of Sales

JANUARY 12, 2024

Consultative selling is more than creating value or helping your clients solve problems. They can be deep underlying trust issues in your ability to deliver, or they may have to do with your buyer's own internal organizational doubts about driving acceptance for changes that are needed. Others, however, are more sinister.

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Negotiate Objectives and Key Results Price Clients 111

Search Engine Land

JANUARY 4, 2024

Whereas with paid social, you can, you can educate consumers a little higher up in the funnel, create demand and then capture it later on.” He said: “If your brand sells products, then Meta will likely work for you. The key is to focus on quality over quantity (i.e., ” Should you spend more on Google or Meta?

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Objectives and Key Results Lead generation Campaign Up-sell 106

The 5% Institute

JANUARY 10, 2022

Selling them a product or service. As per our article in Entrepreneur ; many Sales Professionals and Business Owners rely too heavy on using the exact wording in a sales script, which ends up hurting your sales. To learn more about how to identify your key decision makers, read the related article below for more information.

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Cold Call Objectives and Key Results Pitch Clients 144

The 5% Institute

NOVEMBER 3, 2021

Selling them a product or service. As per our article in Entrepreneur ; many Sales Professionals and Business Owners rely too heavy on using the exact wording in a sales script, which ends up hurting your sales. To learn more about how to identify your key decision makers, read the related article below for more information.

Cold Call 145

Cold Call Process Objectives and Key Results Pitch 145

Salesforce

JANUARY 24, 2024

The purpose of a cold call is almost always to book a meeting, not to sell anything right off the bat. But that’s not the only reason to pick up the phone. Building rapport: A well-executed cold call can quickly build a connection, showcase your expertise, and lay the foundation for trust. What is the purpose of a cold call?

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Cold Call Prospecting Objectives and Key Results Sports 69

Martech

FEBRUARY 13, 2024

Any tool in your arsenal that doesn’t directly contribute to these goals might end up as costly “shelfware.” Which key goals will your marketing efforts affect? This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

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Objectives and Key Results Cross-sell Strategize Retail 89

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . There are 5 attributes and actions you can take to build these attributes, and they include: Trust . Trust is the foundation of a high-performing team. Commitment .

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Objectives and Key Results Cross-sell Promote Construction 83