Partners in Excellence

JULY 5, 2021

Price is important—of course, but sometimes I think we, sales people, make it more important than it is to the customer. Too often, pricing, moreover our willingness to discount, is the centerpiece of our sales strategies. First, the customer will always say that prices is important. The post How Important Is Price?

Price 153

Price Customers Closing Sales 153

SaaStr

DECEMBER 4, 2023

Churn increase due to greater scrutiny of costs Contract values declining More stakeholders involved in decision-making Capchase combined the study with their data set of thousands of SaaS companies and looked at what the best companies do to overcome these hurdles. #1: Cut the Sales Cycle This is easier said than done.

Contract 86

Contract Price Healthcare Commission 86

Partners in Excellence

JANUARY 20, 2022

He reported on pricing problems within the sales organization. I can’t recap the conversation, but here are some of the issues we discussed: Pricing is never established by sales It’s usually established by some combination of product management, finance, and sometimes strategy. But sales never establishes pricing!

Price 117

Price Finance Negotiate Sales 117

ClickFunnels

DECEMBER 14, 2021

For example: notice how this sales funnel pulls people in with a big discount, and then tries to upsell them with a one-time-offer before triggering the “Order Received” page…. The post 7 Steps To Create a Successful Ecommerce Sales Funnel appeared first on ClickFunnels. Can a sales funnel help you grow your ecommerce business?

Launch 278

Launch Sales Price Start-ups 278

Partners in Excellence

MARCH 30, 2021

We try to create value with our customers. Our value has various elements. The value we bring to our customers in helping them navigate their buying journey. The value our solutions create in solving the customer problem, or enabling them to address new opportunities. Then finally, to get the deal, we discount!

Price 144

Price Customers Process Sales 144

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel. You are making sales.

Cross-sell 246

Cross-sell Sales Niche Price 246

Partners in Excellence

DECEMBER 18, 2020

” Hidden in this elegant argument was a request for a 20% discount. Rather than coming back to management and asking for a discount that would lock the deal in for end of year, he took a deep breath. But the sales person moved the discussion away from the discount to the business issues. I was so proud of the sales person.

Price 147

Price Sell Presentation Customers 147

Martech

APRIL 19, 2024

Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Retail 117

Retail Campaign Strategize Strategic planning 117

Partners in Excellence

JULY 9, 2021

How would buying and selling change if you couldn’t discount? What if the price is the price period? What if there were no discounts for making a decision sooner, no discounts for who you are as a buyer, no discounts even for volume or phase of the moon?” How do we demonstrate how much we care?

X-functional 112

X-functional Price Sell Promote 112

Partners in Excellence

AUGUST 7, 2023

I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. How do I know this?

X-functional 117

X-functional Pitch Price Customers 117

Martech

JULY 6, 2023

The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Why we care. Prime Day competition. Top categories.

Retail 108

Retail Promote Price Gaming 108

Martech

MARCH 1, 2024

Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Search Engine Land

SEPTEMBER 4, 2023

That said, if search volume is low but the brand offers a relatively high average order value, PCFY may be willing to run a test to see if the partnership has some sparks. With 69 million unique monthly visitors and a big consumer footprint during the holidays, Slickdeals is great for pushing heavily discounted products.

Retail 142

Retail Price Start-ups Clients 142

Partners in Excellence

JULY 23, 2020

But I started noticing a problem, 100% of the deals required a “discount.” ” “What’s the problem, why do we need to discount in each of these deals?” “Do we have a pricing problem? While price may have been an issue, it was not THE issue in the majority of the deals.

Price 110

Price Sell Closing Customers 110

ClickFunnels

DECEMBER 4, 2022

Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . Drip only has one pricing plan that starts at $39/month for 2,500 subscribers and goes all the way up to $1,899/month for 170,000 subscribers. month for the Unlimited plan.

Niche 130

Niche Pitch Lead generation Promote 130

Partners in Excellence

JULY 3, 2023

My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. One pervasive question was, “How do I compete against competitors whose price is less than ours?” The value delivered and realized in implementing our solutions and achieving their goals.

Price 62

Price Gaming Process Conversion 62

Martech

SEPTEMBER 22, 2022

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Silence your phones. Okay, great.

Appointment 106

Appointment Profit margin Retail Price 106

Hubspot

AUGUST 14, 2023

Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes. Why do value leaks occur?

Closing 87

Closing Hospitality Negotiate Price 87

Sales Pop!

APRIL 17, 2024

These strategies range from visual enhancements and dynamic pricing to leveraging social media and beyond. Implement Strategic Pricing And Dynamic Offers Master host also stresses the importance of strategic pricing to attract more bookings. Remember, the right price can make your listing irresistible.

Hospitality 52

Hospitality Strategize Price Promote 52

Search Engine Land

NOVEMBER 30, 2022

The average selling price during cyber week increased about 3%. Aside from inflation and higher-priced items, this year we also saw an increase in trends surrounding discounts and chatbots. Shopify reported that 52 million consumers globally spent $7.5 billion on Shopify merchants, a 19 percent increase over last year.

Sports 96

Sports Gaming Price Sales 96

The 5% Institute

JULY 13, 2023

Setting the right price for your products or services is a crucial aspect of any business strategy. Finding the balance between attracting customers and maximizing profits can be challenging, but with a strategic approach, you can unlock the secrets to pricing effectively. Research their offerings, positioning, and pricing models.

Price 52

Price Profit margin E-commerce Promote 52

Search Engine Land

OCTOBER 5, 2023

Headline 1: Expert Car Diagnostics Headline 2: Affordable Prices Description: Our experts offer professional car diagnostic services at affordable prices. You use call-to-action words to motivate buyers and highlight unique selling points with enticing hooks such as discounts, free add-ons, or other value propositions.

Service 106

Service Appointment Trust Engineering 106

SaaStr

APRIL 5, 2024

They were the first to get to millions of users at scale and found that their key differentiators in selling to sellers were: Sales leaders and reps needed to see value quicker. So Apollo users can be free forever at the SMB scale and still gain value from the platform. When you know the value you have to offer, that’s how you win.

Sell 75

Sell GTM Price Up-sell 75

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

Price 52

Price Profit margin Strategic partnership Retail 52

Salesforce

JULY 15, 2022

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. The long-awaited discounting season has finally returned. The long-awaited discounting season has finally returned! It didn’t matter if a brand or retailer sold on Amazon.

Retail 98

Retail Territory Price Angle 98

Search Engine Land

MAY 4, 2023

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. This article will be of no value to you. Think of it from a lifetime value (LTV) angle. While doing this, an assessment of how much discount you can allow for should be conducted.

Campaign 98

Campaign CRM Angle Healthcare 98

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” But an unpaid pilot?

Price 113

Price Contract Referrals B2B 113

Martech

JANUARY 23, 2023

That just creates disgruntled customers, who likely will regret their purchases — something that can rub off on their experience with your brand and affect your customer lifetime value. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase.

Drivers/motivators 121

Drivers/motivators Profit margin Price Campaign 121

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs.

Technology 112

Technology Technology Price Referrals 112

The 5% Institute

NOVEMBER 17, 2021

Examples you may be familiar with are prices only available for a limited time, or your product or service only being available with some kind of upsell of they take action right now. When something is perceived as scarce or an opportunity is rare to come by, people put more value in the product or service. Final Thoughts.

Technique 144

Technique Profit margin Sales Consult 144

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Price 88

Price Retail Construction Territory 88

Hubspot

MARCH 25, 2024

Offer them an exclusive discount that's time-based or on a first-come, first-served basis. She says, “It's challenging when a potential user of your solution sees the value, wants to implement it, but is intimidated by the idea of having to sell it in — both to their boss and the head of finance.” Let’s hear what they had to say.

Prospecting 73

Prospecting Price Presentation Pipeline 73

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

Negotiate 57

Negotiate Price Objectives and Key Results Appointment 57

Martech

DECEMBER 6, 2023

Product features and capabilities — along with pricing — can change based on the vendor’s company goals, financial needs and other factors you may not be privy to. If you can’t communicate its value, then it should be low on your priority list. Note : Do not share your detailed values list with the vendor.

Negotiate 111

Negotiate Price Contract Represent 111

Martech

SEPTEMBER 26, 2022

Also, many consumers (75%) are expecting to see fewer, or the same, discounts as last year. Highlight not just price and value, but also free or discounted shipping. In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week.

Promote 117

Promote Price Growth B2C 117

SaaStr

SEPTEMBER 12, 2023

Many are my favorites too, and some you may not have seen. I think this is some pretty helpful reading here, a good slice of some of the most tactical insights: Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. Or they fail.

Price 91

Price Contract Territory Growth 91

Salesforce

MARCH 7, 2024

But don’t discount small businesses – they are players, too. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114