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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won.

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Our Models Limit Us, Dangerously

Partners in Excellence

The product focused, MQL to SQL to SDR/BDR to AE to Demo to AM to Close to Retain to Renew has been breaking down. I really like how they unpack the ideas, presenting them from a slightly different perspective than I have. Things change, the models that served us well, fail us.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales enablement content Materials such as case studies, presentations, e-books, product information, and market research help salespeople engage prospects and close deals. Instead of “basic package,” say “essential plan.”

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6 marketing team silos you need to break down, and how to do it

Martech

The alternative: Shared marketing dashboards with full-funnel KPIs Develop unified dashboards that present key performance indicators (KPIs) across the entire marketing funnel, showcasing how different activities contribute to shared business objectives. The result is conflicting reports and inefficient handoffs.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

Instead, think about ways to mix up how the information in your webinar is presented: At HubSpot, we’ve found unscripted, discussion-style webinars to be quite effective at engaging our audience. New SQL leads from post-webinar lead scores. The format of slides with a person speaking on screen has been done time after time.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). Use shared reporting so that everyone has access to the same data metrics.

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Marketing And Sales Alignment Or Integration?

Partners in Excellence

Inevitably, the discussion narrows to MQL’s and SQL’s. Our metrics are broader and more aligned not just agreement on MQL and SQL. Customers may then leverage content or experiences developed by marketing to enrich their understanding of the issues, alternatives and possibilities presented by change.

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