Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

ConversionXL

JULY 24, 2014

How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? Different customers engage with a retail site in different ways. Promotions are a must-have for a retail business to succeed but it’s not easy to get them right. Optimize Pricing To Maximize Profits.

Conversion 118

Conversion Retail Price Promote 118

ConversionXL

JULY 3, 2014

Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.” To him, a pricing model that revolved around “fair and square” and relative transparency made perfect sense. It was a disaster.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

JULY 28, 2020

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Why nudges work online. This is called anchoring.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Sales Pop!

NOVEMBER 10, 2024

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Some shop by brand, others by price, and some by specific features or benefits. 73% of consumers will jump ship to a competitor after a few bad experiences.

Angle 130

Angle UX User Experience Price 130

Martech

SEPTEMBER 11, 2023

In May, he purchased and became CEO of online retailer Homethreads. Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” I can’t give away too much, but user experience for sure.

Customers 120

Customers Retail Real Estate User Experience 120

Martech

APRIL 7, 2022

In addition, Sitecore announced a number of specific updates built on these integrations: Utilizing Four51 capabilities, Sitecore announced new order routing and pricing flexibility within Sitecore OrderCloud and a new Inventory Records feature to support inventory management. He described it as “a tectonic shift in the market.”.

E-commerce 104

E-commerce Product Healthcare Manufacturing 104

Search Engine Land

NOVEMBER 16, 2023

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Read our report on Amazon’s ‘ secret ad pricing scheme ’ for more information.

E-commerce 108

E-commerce Product Retail Drivers/motivators 108

ConversionXL

SEPTEMBER 3, 2014

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. For retailers, a common touchpoint would be a product description page – in a business selling services it could be anything from a pricing page to a contact form.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. The retail site shares the same design as the wholesale portal. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Salesforce

APRIL 17, 2025

Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. It can coach them on the right value proposition, pricing, and promotions for the new items, so every rep is a pro seller. Back to top.)

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

FEBRUARY 15, 2018

I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Forget pricing tactics. Customers in the high-end and luxury markets aren’t as price sensitive as those in the discount markets. Don’t skip the basics. Where do we draw the line?

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. Influencers, email campaigns and retargeting efforts can reinforce the commitment made by users.

Customers 125

Customers User Experience B2C Engineering 125

Martech

DECEMBER 7, 2021

Moving in on telcos and retail. ” The second industry InMobi is looking to disrupt is retail. “The only difference between Inmobi Marketing Cloud and the other two — Telco Cloud and Retail Cloud,” Singal explained, “is that in Telco Cloud and Retail Cloud we’re also creating consumer experiences.

Prospecting 113

Prospecting Retail Real Estate Entertainment 113

Salesforce

AUGUST 17, 2021

I recently met with Ashley Fortman, experience strategist at Salesforce, and Donna Mull, CRM director of omnichannel at footwear retailer Rack Room Shoes, to discuss how to build brand loyalty through year-round holiday marketing that creates the kinds of personalized messaging experiences customers crave. Are you holiday-ready?

E-commerce 98

E-commerce Retail User Experience Growth 98

ConversionXL

JULY 22, 2014

In this case, instead of showing a “no results found” page, try Matt Cutt’s recommendation of showing a “related products” page (at least for smaller retailers) or a “temporarily out of stock” option, if you plan on carrying the item again.

Non-Profits 125

Non-Profits User Experience Retail Conversion 125

Search Engine Land

DECEMBER 6, 2022

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Once you have a foundation of main and sub-navigation (the basics), you can explore the various use cases that users might have for these products and how they search. Do people search by price?

UX 81

UX Manufacturing User Experience Cross-sell 81

ConversionXL

MAY 2, 2019

It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Amazon emphasizes details like customer reviews, color, product description , and price. The goal of this landing page is to get people who are interested in hosting on Airbnb to click “Get started.” Simplicity.

Conversion 133

Conversion UX Real Estate Non-Profits 133

ConversionXL

AUGUST 18, 2013

Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. According to Strangeloop , who tested the load times of the top 2,000 retail websites, web pages keep getting bigger, the average site takes 10 seconds to load. Website speed matters.

Conversion 131

Conversion Objectives and Key Results Retail User Experience 131

Search Engine Land

JANUARY 9, 2024

Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Google Shopping ad show users a photo of your product, product title, price, shop name, and more.

Retail 86

Retail User Experience Price Campaign 86

Sales Hacker

NOVEMBER 16, 2021

Price: From $49 per month with a free trial. It does this by allowing users to use the web to source new contacts, update existing connections, and find account data and signals in real-time. Price: From $50 per month with a free basic account option for testing. Price: From $59 per month with a 30-day money back guarantee.

Lead generation 126

Lead generation Price Campaign Contact 126

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

JULY 7, 2019

is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your product is the same or similar to what competitors offer, people will choose based on the price. If your price is the best, say it.

Conversion 105

Conversion Retail Price Cross-sell 105

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? YouTube mobile or desktop.

Product 90

Product Retail Click Through Rate Territory 90

Search Engine Land

NOVEMBER 9, 2023

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

UX 105

UX User Experience Engineering CTR 105

ConversionXL

FEBRUARY 25, 2016

So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? The hypothesis is that the more personalized the site / user experience, the more likely visitors are to convert. Tweet It!]. Does it actually impact conversion rates?

UX 90

UX User Experience A/B testing Retail 90

ConversionXL

APRIL 4, 2014

Though price may be a barrier for some companies, it certainly is not for Apple, so why not include personalized marketing into their online shopping experience? My guess is most customers aren’t using it because retailers haven’t figured out a way to trigger the chat window based on user intent. image source.

Retail 112

Retail Sales Objectives and Key Results Follow-up 112

ConversionXL

OCTOBER 28, 2015

More choices can often lead to a worse user experience. One compelling example he gave was of a large retailer of office supplies that reduced the number of options offered in its print catalog in many product categories. Simple, with one call to action (and some urgency ): SaaS Pricing Options. Buyer’s remorse.

Conversion 123

Conversion Price Drivers/motivators Networking 123

ConversionXL

JULY 16, 2021

Take makeup brand and beauty product retailer LUSH. When they launched, their coolers were 10x the average price. And keep the user experience top of mind. All too often, companies offering the same product or service use the exact same messaging. This isn’t going to help you sway customers from your competitors.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

NOVEMBER 17, 2010

If you run an ecommerce site and your store is not one of the top 500 online retailers , you likely are up at night obsessing about how to get on that list. Configure a Thank-You Page to Curate User Experience Post-Submission. After all, those 500 claimed nearly 70% of all online purchases last year.

Retail 70

Retail Follow-up Promote Price 70

TrackStreet

JULY 20, 2023

Work only with retailers you trust to deliver outstanding customer experiences Syracuse University professor Kyu Lee describes brand value according to a willingness-to-pay test. According to research published in Harvard Business Review, consumers will pay a premium for brands that offer exceptional user experiences.

Retail 52

Retail Price User Experience Trust 52

Sales Pop!

APRIL 20, 2023

Now, you need to adapt to the shifting landscape to be able to deliver the best user experience for your customers. Integrate UGC into Product Reviews Star ratings and short descriptions are a good start, but they simply don’t provide the same level of authenticity and engagement as UGC (user-generated content).

Niche 130

Niche Trust Represent Retail 130

Salesforce

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. M-commerce retail sales in the U.S. That kind of granularity offers a memorable, truly differentiated user experience. What does this mean for retailers?

Retail 119

Retail UX Up-sell Trust 119

Salesforce

NOVEMBER 29, 2023

For instance, a brand might sell through its own retail store or its own website. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Retailers sell goods to the public, often in small quantities.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Cience

APRIL 30, 2020

While differences may exist in B2B purchase behavior, transaction processes, and decision-making dynamics, here are some time-tested ways to help you level up your customer experience game. B2B customer journeys are typically more complex than those for retail customers. Customer experience is the way the market is moving.

Gaming 102

Gaming B2B UX B2C 102