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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. The days of pure top-down enterprise sales are over when it comes to technical products.

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The Best Sales Certifications to Get in 2025

RingDNA

CTSP – Certified Technical Sales Professional The Certified Technical Sales Professional (CTSP) certification is tailored for sales engineers , solution consultants, and technical account managers involved in complex or product-heavy sales cycles.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. ( You gotta know the product cold.) Similar to most structures of a technical sales team.

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Why marketing must reclaim GTM design in the age of AI

Martech

The rise of the GTM engineer Central to this change is the emergence of roles like the GTM engineer, a hybrid that blends technical, sales and operational skills to run AI-powered outbound programs. While many SaaS companies push product adoption, it starts by addressing the underlying business transformation required for success.

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

The Evidence: Owner sees 3-4x productivity gains, but only from AI-native reps At Windsurf, 7 out of 10 seasoned reps quickly shot over their annual quota , with one rep closing $1.6 ” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. This unique relationship reveals how the $4.5B

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The Technical Sale – How To Handle It Correctly

The 5% Institute

If you’re selling complex products or services , the chances are high that you’ll be regularly involved in the technical sale. The question to ask however, is if you keep the conversation technical – can it impact your closing rate? The Technical Sale – How It Can Work Against You.