Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients

Engage Selling

JANUARY 12, 2023

 Referrals are the best way to generate leads. The post The Wrong Way to Ask for Referrals first appeared on Colleen Francis - The Sales Leader. Yet, most sellers ask for them in a terrible way that produces no results.

Referrals

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You may have heard of ICP, the definition of which, in practice, varies from “immediately converting prospects” to “ideal customer profile.” In between, it might be “insane clown posse.”

B2B

Martech

OCTOBER 10, 2024

In the GA report screenshot below, I’ve focused on a key referral source: chatgpt.com, which has recently been driving significant traffic to my site. With Microsoft Clarity, I can now review session recordings from these users to assess whether they are high-quality prospects.

GTM

Search Engine Land

OCTOBER 8, 2024

In the GA report screenshot below, I’ve focused on a key referral source: chatgpt.com, which has recently been driving significant traffic to my site. With Microsoft Clarity, I can now review session recordings from these users to assess whether they are high-quality prospects.

GTM

Engage Selling

FEBRUARY 23, 2023

 How’s your referral strategy? This particular referral strategy is one of the fastest ways to grow your revenue. The post Ignore this Referral Strategy at Your Peril first appeared on Colleen Francis - The Sales Leader.

Referrals

Sales Gravy

JUNE 19, 2025

Focusing solely on the quick sale burns through pipeline leads faster than you can replace them, leaving you on a perpetual hamster wheel of prospecting just to stay afloat. They close the deal, celebrate briefly, then immediately move on to the next prospect. Why Churn Is Killing Your Commissions Let's talk numbers.

Commission

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Researching Your Prospect During the Call Researching your prospects while youre on the phone with them is better than not researching them at all but barely.

Real Estate

SaaStr

JULY 26, 2025

One in five Toast deals comes from referrals. Channel Partnerships Are Distribution, Not Just Lead Gen Beyond Simple Referrals : Toast has built deep partnerships with companies like US Foods (food distributor) that go both ways. How to Leverage This : Toast reps become “the mayor of their patch.” Where do you start?

Territory

Hubspot

JULY 23, 2025

There’s nothing worse than getting a “yes” on the phone … only for the prospect to ghost you. Because the prospect wasn’t just booking. So I always ask: Does the prospect know what to expect next? At this stage, the prospect doesn’t know us. Now the prospect is comparing options. I’ve been there. They had context.

SQL

Adaptive Business Services

OCTOBER 30, 2024

Exceeding customer expectations … say hello to repeat business and referrals. Or are you considering leveraging AI for more effective LinkedIn prospecting, or perhaps using advanced marketing in your business, or are you looking at improving your managed I.T. The key to being able to do this lies in managing customer expectations.

Sell

Sales Gravy

MARCH 4, 2025

In this Ask Jeb segment of the Sales Gravy Podcast I walk Matt through practical strategies to carve out time for prospecting and target the right prospects so that he can keep his sales pipeline fulleven while being pulled in a dozen directions. But how do you successfully cold-call a vertical youve never actively prospected before?

Cold Call

criteria for success

JULY 27, 2025

When you discover that, aside from meeting people, networking includes exchanging referrals, forming strategic alliances, making and getting introductions, providing and getting recommendations and establishing friendships, you’ll want to network much more often. Other good questions include “what is a good referral for you?”

Networking

Martech

JULY 21, 2025

Your prospects are researching, comparing and second-guessing themselves. Transformation and shared purpose: Creating true champions The most powerful brand advocates aren’t motivated by referral bonuses — they’re driven by a sense of meaning. Referral tools should facilitate natural sharing.

Referrals

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Many B2B marketers are finding success using the same social media strategies as B2C brands.

B2B

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile. Vanity metric No. Where to find it: CRM systems (e.g.,

CTR

criteria for success

MAY 18, 2025

If youre wondering how to prospect for sales effectively, youre not alone. So, if youd like to learn how to prospect for sales and improve your companys prospecting process, keep reading. So, if youd like to learn how to prospect for sales and improve your companys prospecting process, keep reading. So, use them!

Prospecting

Anthony Cole Training

JUNE 13, 2025

Salespeople have to prospect. Salespeople can find their prospects in lots of different ways: introductions, social media, networking, lists, internal referrals from business partners, cold calling, pre-approach email, association memberships, and business networking groups. That's the truth.

Cold Call

Search Engine Land

SEPTEMBER 12, 2024

Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust with discerning prospects. Write only for prospects, however, and your content is ephemeral – forever relying on short-term bumps in referral traffic that get forgotten within a week.

Growth

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing

Hubspot

JULY 18, 2025

It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. Because their product delivers personalized value from the first demo, prospects immediately feel seen.

Referrals

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. What is social selling?

B2B

Adaptive Business Services

JUNE 25, 2025

They may have built up an effective network of repeat customers and referrers. This may come from prospecting or even a response from your website. They already know it all and it is working. Why change? More earnings? Works for me! In most cases, they have abandoned the proven processes that made them successful in the first place.

Process

Sales Gravy

JUNE 13, 2025

It could be asking for the close with a high-value prospect. Instead of "I'm bad at sales," identify exactly when you struggle: "I freeze up when asking for referrals from satisfied customers." Channel the mindset of a sales rep who is genuinely excited about helping prospects discover opportunities they didn't know existed.

Cold Call

RingDNA

JUNE 10, 2025

Warm leads can be defined as prospects that have previously engaged with your company in a meaningful way. A warm call is best understood in contrast to a cold call , where sales reps call prospects with zero prior interaction leading up to the call. Referrals also count as warm calls.

Cold Call

PandaDoc

JUNE 26, 2025

This could include targeting the right prospects, using persuasive messaging, and following a structured sales process. See also 5 ways to tell when you should use lead generation or sales prospecting 2. Prioritize high-quality leads Targeting the right prospects is key for higher success rates. What’s even better?

CRM

Salesforce

JUNE 17, 2025

Sales Development Enhancements: Prospect in Multiple Languages When it’s available: April 2025 What it does: Reaches out to leads and contacts via email in multiple languages (French, German, Italian, Japanese, Spanish, and Portuguese). Turn on Sync Email as Salesforce Activity.

Sell

Highspot

JULY 7, 2025

Unlike traditional selling methods that focus broadly on all prospects, account-based selling leverages deep insights, real-time data, and intelligent tools to tailor messaging, content, and engagement specifically to the priorities and preferences of key stakeholders within selected accounts. ” Translation?

Sell

Adaptive Business Services

APRIL 30, 2025

A Transaction vs. a Relationship When you focus solely on the sale, your attention is on the immediate need: persuading the prospect, overcoming objections, and sealing the deal. Referrals Fuel Growth – Satisfied customers dont just buy; they advocate. While these are essential skills, they often lead to a short-term mindset.

Customers

SaaStr

MARCH 5, 2025

90% of the 75 people we hired came from referrals and direct outreach from our leadership team, says Graham. Codium implemented weekly pipeline generation days to make prospecting a team event, ensuring accountability and momentum. If you dont own your own outcome, youre going to struggle long term, says Graham.

Territory

PandaDoc

MARCH 25, 2025

Identifying product/customer fit: Once youve learned more about your prospects goals, challenges, budget, and timeline, you can use this information to decide if theyre a good fit for your business. Customize the solution: You know your prospects needs, so now its time to put together a package that will work for their needs and budget.

Objectives and Key Results

Hubspot

APRIL 9, 2025

alt text] managing partners, HubSpot Sales screenshot showing Prospecting dashboard Get started with Sales Hub today. According to findings from a 2022 survey, 42% of professionals found their current jobs through some form or effect of networking , including referrals, applying to openings shared in their network, and more.

Strategize

Highspot

JUNE 19, 2025

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Stronger customer acquisition through advocacy and referrals Engaged, loyal customers are far more likely to become brand advocates. Those are high-level benefits.

GTM

Engage Selling

JANUARY 3, 2023

 What’s the very best way to get referrals (it’s easier than you think)? The post The Fool-Proof Way to Get Referrals first appeared on Colleen Francis - The Sales Leader. Watch this video to find out!

Referrals

Salesforce

JULY 18, 2025

What we’ll cover: Prioritize prompt resolutions Speed up response times with AI Provide self-serve knowledge bases Unify your customer data Conduct feedback surveys after interactions Maximize positive reviews and referrals Reach out to former customers Be ready to scale 1. This’ll also help you position yourself as a trusted resource.

Service

Sales Hacker

JANUARY 7, 2025

and who better to demo it than the actual customer or prospect themselves. And now we’re in a time where like self-serve is easier than ever. There’s products like, you know, TestBox and DemoStack where you can just send a highly interactive demo. Fred Viet: Going to say um two um when we touch base on the first one is the um.

GTM