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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source.

Growth 113
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How to Generate More Sales Leads

CloserIQ

LinkedIn’s search function is a great method for lead generation. Say, “I can write a guest blog on X topic which will help your audience with Y.” Ask happy customers for referrals. Referrals are often more effective than leads generated through other means. Thank them for their business before asking for a referral.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

You recommended we cover customer service, customer success today. Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? I’m a big believer in cross-functional alignment. Customer experience. Why did that bubble up as a topic for you?

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Sales Pipeline Radio, Episode 212: Q & A with Joanne Black @ReferralSales

Heinz Marketing

I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking. I’ve known Joanne for over 10 years. And Matt, I found this wonderful definition of culture: Culture is what happens when people aren’t looking.

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Instagram Influencer Marketing Myths, Debunked

Hubspot

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101