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Where AI falls short in high-stakes B2B industries

Martech

If you’re marketing a medication for hypoglycemia and an AI transcript from your trusted subject-matter expert says “hyperglycemia,” you run the risk of serious — even dangerous — false advertising. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Processing.

B2B 135
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Engagement: Relationship building and trust establishment. Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. It builds stronger relationships and trust.

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How to protect customer trust when using AI

Martech

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Trust 128
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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. Timeline Reality : True end-to-end platforms are 12-18 months away from market maturity. AEs Want to Sell, Not Admin—AI Will Handle the Rest The Hard Data : Average AE spends only 28% of their time actually selling. The other 72%?

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Effective communication enables salespeople to form strong relationships with customers and colleagues, fostering trust and transparency. Building Customer Relationships Forging robust customer relationships holds significant importance in outside sales.

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The 13-point roadmap for thriving in the age of AI search

Martech

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Adopt vocabulary that resonates, engages and inspires trust. Clearly communicate entity attributes and relationships.

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Could AI be what finally aligns marketing and sales teams?

Martech

Neither team trusts the other’s data or priorities. But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. This shift creates space for what humans do best: creative strategy, relationship building and collaborative problem-solving.