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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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Unlock Financial Services Data and Scale Impact

Salesforce

Data is crucial for financial services institutions (FSIs) to succeed. In this blog post, we’ll look at the importance of data in financial services and the challenges of financial data integration. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. Back to top.)

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Proactive Customer Service: You Read My Mind, and Earned My Trust

Salesforce

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! What you’ll learn: What is proactive customer service?

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. Customer service and profitability go hand in hand.

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Simple Steps for Creating Your First Sales Funnel

ClickFunnels

5 Steps to Build a Strategic Sales Funnel 1. Build Relationships 5. Your sales funnel is essential because it strategically creates a series of interactions with potential customers that will lead to results. This might look like using a spreadsheet, customer relationship management software, or a sales engagement platform.

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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

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Leveraging Application Integration Services for Enhanced Business Intelligence

Sales Pop!

Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential.

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