Veloxy

NOVEMBER 15, 2022

Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Veloxy

JUNE 23, 2021

Instead, you need to train your team and hone their skills to make their experience remarkable. Questions remain key. You can find more of these tips in our article on creating a high-performing field sales team in a virtual world. Unfortunately, you now have to take that experience and deliver it to video. Stop waiting.

Sell 317

Sell Education CRM Up-sell 317

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process! Start using them today.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Search Engine Land

FEBRUARY 9, 2024

Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. SGE also supports vertical search experiences, such as Google Shopping, and can provide AI-generated answers for specific product searches.

Clients 117

Clients Engineering Consult User Experience 117

Martech

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Search Engine Land

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 116

B2B Customers Objectives and Key Results Price 116

Search Engine Land

SEPTEMBER 27, 2023

In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.

Strategize 130

Strategize Entertainment Engineering Trust 130

SaaStr

MAY 24, 2024

Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources. Understanding the Importance of Revenue Goals Jason expresses concerns about the high costs associated with producing a podcast and questions the return on investment if not done thoughtfully.

Drivers/motivators 102

Drivers/motivators Cross-sell Networking Pipeline 102

Veloxy

MARCH 5, 2024

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Start by understanding the key features, user experience, and overall functionality unique to Gmail and Outlook. Outlook’s extensive customization options cater to users who crave personalization.

Service 130

Service User Experience Price Transportation 130

Salesforce

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Service 104

Service CRM Start-ups Customer Relationship Management 104

Veloxy

MARCH 8, 2021

As the saying goes, not all leads are created equal. A sales rep going through their regular day will need to prioritize their efforts so they’re utilizing their time and resources efficiently. Here, you’ll have to ask yourself a ton of questions first. What are the prospects expectations when it comes to pricing?

Sales 242

Sales Prospecting Contact Drivers/motivators 242

Martech

APRIL 9, 2024

The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Government 102

Government Represent Trust Technology 102

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. A brand (business or personal) that triggers a knowledge panel on Google is very likely to be in a good place when it comes to the semantic part of ORM. Happy customers don’t leave reviews until someone asks for them.

Engineering 115

Engineering Networking Clients Construction 115

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

AUGUST 10, 2023

Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.

User Experience 95

User Experience Engineering Follow-up Up-sell 95

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory.

UX 96

UX Objectives and Key Results User Experience Legal 96

Search Engine Land

FEBRUARY 2, 2024

We’ll cover crucial areas including: Keyword research. People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added. Optimizing titles and descriptions.

Growth 114

Growth Entertainment Engineering Follow-up 114

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance.

Strategize 121

Strategize User Experience Engineering Trust 121

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. But for everyone else, it’s a pretty crappy experience.

Pipeline 91

Pipeline Contact Prospecting B2B 91

Veloxy

NOVEMBER 22, 2023

Best practices include creating a strong company culture, setting clear goals & expectations and providing ongoing support & feedback. Field sales managers play a crucial role in the success of the sales team. Managers with experience possess the knowledge needed to successfully mentor and coach field sales representatives.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

ClickFunnels

JANUARY 30, 2022

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. The numbers don’t lie when it comes to podcasting , as the number of podcast listeners in the United States grew nearly 25% within the past year. The question remains: how do I build my audience? Great question.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? Research conducted at Harvard University suggests asking questions improves liking and learning. Open ended sales questions are a crucial aspect of the sales process. What are open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

NOVEMBER 13, 2023

And as AdWeek’s report explains, a consistently high churn rate indicates your agency is failing to establish long-term relationships with your customers. Setting realistic expectations, creating detailed plans, and maintaining regular communication are vital steps to combating issues.

Clients 101

Clients Objectives and Key Results Referrals Non-Profits 101

Search Engine Land

SEPTEMBER 8, 2023

It’s all about diving deep into the company, product, customer persona, websites and other team processes. By embracing curiosity, you uncover the latest in SEO, UX best practices, project management, and even “minor” skills like creating helpful prioritization matrices. Kindness isn’t so hard.

UX 140

UX Trust Education Strategic planning 140

Search Engine Land

OCTOBER 25, 2023

When it comes to brand experiences, you’re not just up against your competitors. And these days, customers expect brand engagements to be relevant, timely and personalized – as standard. So, unless you’re doing what the customer experience winners do, you’re always going to be in second place. and the U.K.

Objectives and Key Results 100

Objectives and Key Results Technology Technology Consult 100

Search Engine Land

FEBRUARY 27, 2024

With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. I’ve compiled questions I would have asked when I was on the other side of the desk and also from questions prospective clients ask us. Account audit and optimization 6.

Retail 104

Retail Clients Contract Campaign 104

Search Engine Land

DECEMBER 18, 2023

Content : Having the most relevant and best answers to a prospect’s question. Mobile: Does your site provide a solid mobile experience? User experience (UX): Ensure your site is a joy to use and navigate. Using due to the clear examples of relevant experience and expertise. Who you are and why people should care.

UX 135

UX Click Through Rate Engineering Service 135

Highspot

FEBRUARY 29, 2024

Learn how to foster collaboration and alignment between teams by identifying gaps, improving communication, exploring tips for strategy success, and asking the right questions. Your sales and marketing strategy is the master plan that shows you how to find, connect, and win, turning potential buyers into paying customers.

Growth 52

Growth Objectives and Key Results Niche Sales 52

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Today, the paramount question isn’t about quantity but rather the quality and impact of the content.

Objectives and Key Results 94

Objectives and Key Results Strategize Strategic planning Launch 94

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

GTM 128

GTM B2B Conversion Objectives and Key Results 128

Sales Hacker

OCTOBER 10, 2022

It’s not the first time you’ll hear this, and it’s not the last: training new sales reps is crucial. Ongoing training and continuous development are crucial to a rep’s and an organization’s success. I’m the Director of Enablement at WorkRamp, with more than 12 years of experience in enablement, training, and sales operations.

Objectives and Key Results 94

Objectives and Key Results Sales Up-sell Promote 94

Salesforce

MAY 3, 2024

You need to convert all those visitors into paying customers. With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue. For example, when a shopper visits a product listing page , you want them to add items to their cart. The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Martech

OCTOBER 28, 2022

Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. While the digital marketing space can feel overwhelming, now is a crucial time for marketers to forge deeper relationships with people. “ It never ends.

E-commerce 140

E-commerce Campaign Launch Advertising/ Marketing 140

Heinz Marketing

OCTOBER 8, 2021

Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. What is Customer Experience?

Customers 124

Customers Represent Service Price 124

Search Engine Land

APRIL 8, 2024

No, price is not part of how customers would view the quality of your service. So, changing your price won’t necessarily make customers think your service is better. It also gets complicated when we’re discussing a service like SEO vs. a physical product. Or are there other important factors to consider?

Service 101

Service Trust Clients Price 101