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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 106
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 98
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Search, social and retail: The future of digital brand experiences

Search Engine Land

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 93
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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. Consumer and retail activations. Holograms in live conferencing.

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Clinch adds digital audio to dynamic creative campaigns

Martech

We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We Campaign success.

Campaign 119
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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 118