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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

It’s clear prior tactics and internal tribal knowledge aren’t producing the needed results. The post From efficacy to efficiency: 2024’s B2B marketing revolution appeared first on MarTech. It’s a safe target, a comfortable goal. But is safety really what we need right now? Is 2024 about doing more of the same? Get MarTech!

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The Prospecting Call(s)

Partners in Excellence

Hopefully, he’s learned a little bit. The post The Prospecting Call(s) first appeared on Partners in EXCELLENCE Blog -- Making A Difference. He admitted he made an error, but in doing his homework, he came up with a much better call strategy. It didn’t take a lot of time and he engaged me in a better discussion.

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An Analysis: G2’s Best Software 2024 Winners

G2

The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever since they were unveiled on February 6th. We’re still going, but I’d like to take a moment to reflect on some of the trends and data underneath all the hoopla.

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SAP DevOps: How to Streamline S/4HANA Migration

G2

Unlock a smooth transition to SAP S/4HANA with SAP DevOps. Gain insights on simplifying your migration, training users effectively, and enhancing your agility to meet S/4HANA implementation timelines quickly and safely.

Meeting 64
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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.

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Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

G2

G2 CEO Godard Abel recaps the latest meeting with the company’s Executive Advisory Board (EAB), highlighting the opportunity for AI to drive customer retention, growth, and go-to-market strategies.

Growth 98
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Be Careful When You Use The “S**t Sandwich”. Especially in Tougher Times.

SaaStr

One of the worst ways to deliver bad news to a truly high performer is via a S**t Sandwich. Well, the classic s**t sandwich is first leading off with something nice or some good news, often droning on a bit too long. The s**t sandwich. The s**t sandwich breaks trust with a true high performer. What is it? Every day.

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