SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1:

Objectives and Key Results 86

Objectives and Key Results Referrals Pipeline Campaign 86

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

APRIL 10, 2024

In fact, 94% of business leaders believe their organizations should be getting more value from its data. So, where do you start? Architect your technology for data and AI readiness A well-architected technology solution is an essential step to successfully adopt AI. Good AI needs good data. Get the guide 1.

CRM 59

CRM Represent Trust Retail 59

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Lead Fuze

AUGUST 29, 2023

Whether you’re a startup or an established player, understanding how to grow a marketing agency is crucial for success in today’s competitive landscape. The question then arises – how can one effectively navigate this journey? How do I grow my advertising agency?

Niche 52

Niche Objectives and Key Results Clients Growth 52

ConversionXL

OCTOBER 16, 2022

For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Lead Fuze

JUNE 29, 2021

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you charge into battle without a proper sales strategy, you’re running blind. This means anything that jumps out to try and get you is more than likely going to succeed. Who will we sell to?

Conversion 119

Conversion Sales Objectives and Key Results Pipeline 119

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. They looked at factors like how that market should be defined and then, of course, who the competitors were.

Engineering 78

Engineering GTM Territory Management Consulting 78

Search Engine Land

DECEMBER 16, 2022

Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. It provides vital business insights into consumer behavior and intent while helping content get discovered and measured. ” “How best do I talk to my CMO and the CFO on budgets?”

Objectives and Key Results 93

Objectives and Key Results CTR Campaign Promote 93

Search Engine Land

JULY 17, 2023

If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. Why goals matter A goal provides you with a target to aim at.

Objectives and Key Results 98

Objectives and Key Results CTR Click Through Rate Represent 98

Salesforce

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business.

Launch 98

Launch Drivers/motivators Networking Start-ups 98

ConversionXL

JULY 21, 2022

Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? It’s an approach that fits with how people increasingly engage with brands.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.).

Growth 132

Growth Non-Profits Campaign Start-ups 132

Gong.io

SEPTEMBER 26, 2022

The global pandemic forced sales teams to change their processes and go digital. But even as lockdowns have eased and businesses started resuming operations, what started as a response to a crisis has become the norm. Organizations must adapt their sales strategies post COVID-19 to meet customer expectations.

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

Sales Hacker

SEPTEMBER 12, 2022

Founders, take note: Just having a great product or service to offer is not enough to make a sales team successful. You need to know exactly who is willing to pay for that product or service and the best ways to reach them. Related: Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups. Table of contents.

Sell 79

Sell B2C Strategic partnership Sales 79

Partners in Excellence

MAY 26, 2023

I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills. I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills. Warning: There is no redeeming value to this post.

Pitch 102

Pitch Manufacturing Objectives and Key Results Launch 102

ConversionXL

NOVEMBER 17, 2020

As a subscription business, we knew that small repeatable wins could compound to earn us millions of dollars in additional revenue. As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Heinz Marketing

FEBRUARY 14, 2022

By Matt Heinz , President of Heinz Marketing. In the middle of 2021, our leadership team did a deep dive on our business – not just setting growth goals and focus areas, but also revisiting our core values and defining a foundational purpose for the business as we enter a new period of growth.

B2B 104

B2B Clients Start-ups Growth 104

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. So how do you get aligned? According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads.

Objectives and Key Results 90

Objectives and Key Results Sales Contact Represent 90

Sales Hacker

MAY 3, 2023

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies. In this episode of Sales Hacker, our host Colin Campbell welcomes Sam Jacobs , the founder and CEO of Pavilion.

Consult 70

Consult GTM Commission Finance 70

Gong.io

DECEMBER 15, 2022

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? Divide markets strategically .

Territory 62

Territory Cross-sell Non-Profits Pipeline 62

Sales Hacker

JUNE 16, 2022

It’s been a tough couple of years, Sales Hackers. From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. Ralph Barsi.

GTM 91

GTM Pipeline Sales A/B testing 91

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Martech

DECEMBER 6, 2021

There’s one thing we all have in common: The desire to maximize the impact of our marketing operations. Whether you’re gearing up to hit peak capacity or planning for a slowdown, here are a few best practices to follow. Whenever your team is stretched thin, we recommend prioritizing workloads. We have one word: Prepare.

Click Through Rate 103

Click Through Rate High impact Consult Campaign 103

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned business owner, an aspiring entrepreneur, or a dedicated marketing professional, the question may arise: What is lead nurturing? Understanding this concept can be pivotal to your success. How do you convert casual browsers into loyal customers? The objective?

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Highspot

NOVEMBER 21, 2023

Explore how they drive their team to achieve immediate goals while building loyalty for long-term business growth. This guide reveals how to lead with unparalleled skill. What Makes a Great Sales Manager? What Sets Great Sales Managers Apart? What Sets Great Sales Managers Apart?

Objectives and Key Results 52

Objectives and Key Results Teamwork Sales Quota 52

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Heinz Marketing

NOVEMBER 1, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google!

Pipeline 115

Pipeline Objectives and Key Results Sales Strategize 115

Sales Hacker

OCTOBER 19, 2022

Sales compensation planning can be a tricky beast to tame — but know that you’re not alone. I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway.

Commission 94

Commission Finance Quota Strategize 94

Hubspot

AUGUST 10, 2020

What does it really take to be successful in sales? Well, the answer to that question largely depends on what your definition of success is. Though one’s idea of success can vary from person to person, there are some core proficiencies top reps and sales organizations have in common. Core Competencies in Sales.

Cross-sell 100

Cross-sell Sales Negotiate Trust 100

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively.

Sales 96

Sales Launch Closing Pitch 96

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. In this day and age, having software to help you do that is imperative. Account-based Marketing Software.

GTM 99

GTM Price Contact Campaign 99

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. Maybe you’ve been producing content on the same subject for so long that your idea well has run dry. Whatever the case may be, the process covered in this article will help you identify new ideas. Content planning for sales and marketing goals.

Education 129

Education Follow-up Prospecting Service 129

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 52

Strategize Sales Pipeline Non-Profits 52

PandaDoc

APRIL 25, 2023

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Sales Pop!

MAY 4, 2022

A business’s success depends on how effectively it acquires and retains customers. Therefore, you must develop an effective customer acquisition strategy that delivers value to your customers while generating revenue for your company. Customer acquisition is a process businesses use to attract new customers.

Customers 59

Customers Objectives and Key Results Referrals Campaign 59

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. Becoming the best at what you do is a never-ending process. Knowing where to turn for inspiration and guidance can be the difference between spinning your wheels and becoming an “overnight” success.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134