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How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. This wasn’t just about getting “support” — it was about investment. By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. The result?

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What genAI means for your marketing skills

Martech

Increased usage suggests a move toward more independent data use, which, while positive, is new territory. Sales team The sales team engages directly with prospects and customers to convert interest into revenue through tailored conversations and solutions. Sales teams report the lowest awareness of an AI policy, at only 33%.

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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

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How to Set Quota

A Sales Guy

Quota MUST take into consideration, territory, product availability, sales cycle, sales support and market conditions. What is the organizations sales strategy? What products and services make up the sales strategy? What territories, locations will sales come from. What analysis was behind it?

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3 Things Sales Leaders Must do to Stay in Sync with Their Sales Team

A Sales Guy

You have a sales team evaluation process for identifying talent and coaching yet your sales managers don’t have a clue what the strengths and weaknesses of their team are. You’ve implemented Chatter, while your sales team has been using and continues to use Yammer. How do you know the new territories are working?

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Why Sales People Fail (When the Company is to Blame)

A Sales Guy

Sales people fail because they company fails them and when the company fails them the isn’t doing some or all of these things; They don’t provide a good competitive product. They aren’t providing solid sales support (enablement). They’ve created a shitty sales culture. They lack sales leadership.

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Sales Person As Orchestrator Or Resource Manager

Partners in Excellence

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers.

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