ConversionXL

SEPTEMBER 20, 2018

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. The Three Tidal Waves Coming for Your SaaS Business. In one sense, this is counterintuitive: It has never been cheaper to build a SaaS company. HackerNoon even goes so far as to claim that you can now build a SaaS product with $0.).

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech! In your inbox.

Customers 113

Customers B2B Process Service 113

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is the lifeblood of a successful SaaS business. Here’s our complete guide to growing, managing, and marketing your email list as a SaaS business. . What is a SaaS Email Marketing Strategy?

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

G2

DECEMBER 5, 2023

The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation in the past decade. With its market value soaring to its peak in 2023, this thriving industry epitomizes the pinnacle of business evolution.

Growth 105

Growth Service Networking 105

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Leveraging influencers to create engaging unboxing videos can vividly illustrate the product or service.

B2B 118

B2B Customers Objectives and Key Results Price 118

The Digital Technology

OCTOBER 13, 2023

Find SaaS development companies with a cutting-edge approach. These guys are the best at what they do and offer a range of services. … Top 10 SaaS Development Companies Read More » From a simple idea to a practical application, these companies can quickly transform your ideas into reality.

Service 59

Service 59

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. High vs Low Margin SaaS Models Software is an inherently high-margin business.

GTM 92

GTM Launch Growth Networking 92

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer. ” GenAI for custom service. Oracle is offering a series of innovations to optimize customer service and improve agent productivity.

Campaign 107

Campaign Service Customers Promote 107

SaaStr

JUNE 2, 2023

Dear SaaStr: Does Bootstrapping Through an Agency/Services Business Work? But I think if you are thoughtful about it, using an agency/services business can be a viable way to bootstrap your way into a SaaS business — as long as you transition over fairly early to doing your SaaS business 100%.

Service 90

Service Sell Customers 90

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Here are some tips for creating effective messaging for the SaaS Industry. Leverage social proof Social proof is a powerful tool in B2B SaaS marketing.

B2B 114

B2B A/B testing Drivers/motivators Up-sell 114

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. It will help you identify common needs that your SaaS business can fulfill. payal@heinzmarketing.com.

GTM 107

GTM Contract Clients Consult 107

SaaStr

MARCH 7, 2022

Dear SaaStr: Are Any SaaS Companies Really Profitable? SaaS companies can be quite profitable, but most these days that are able to raise capital tend to … take their time getting there. Zoom has a substantial sales force for bigger deals, but its self-service business is almost entirely viral. super profits image from here ).

Service 117

Service Sell Sales 117

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

Engineering 121

Engineering Growth Education Territory 121

SaaStr

MAY 24, 2024

In the early days of SaaS , blogging was a popular form of content creation. Despite the rise of self-service in B2B , the marketing toolkit (targeted outbound, drip marketing, content marketing , webinars, events) remains effective. CMOs should not report to the CEO in SaaS companies.

Drivers/motivators 100

Drivers/motivators Cross-sell Networking Pipeline 100

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Now, apply this concept to your SaaS product.

Customers 85

Customers Real Estate Education Conversion 85

SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Quota 112

Quota Contract Price Growth 112

Partners in Excellence

OCTOBER 21, 2022

It seems everything in my feed is dominated by “SaaS Selling.” It seems everything I read is about “SaaS selling.” We’ve created formulas for sales success in SaaS. It seems that everything new about selling, everything about sales performance really focuses on SaaS selling.

Cross-sell 92

Cross-sell Quota Sales Up-sell 92

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. Strategic Planning Never Ends In the fast-paced world of B2B SaaS marketing, mastering strategic planning is crucial for success. We’d love to help!

Strategic planning 98

Strategic planning Strategize B2B Price 98

SalesHandy

JULY 7, 2021

You might be new to SaaS products, or even been doing it for awhile – SaaS Sales aren’t easy. Figuring out how to generate sales for SaaS products might seem like a pretty daunting task. What SaaS sales is all about, and how do you go about selling your SaaS to qualified leads? What is SaaS?

Process 98

Process Product Sell Inside sales 98

SaaStr

AUGUST 18, 2023

So while the media is full of stories of unicorns doing layoffs and massive cutbacks, the story is a bit different with leading public SaaS companies. Yes many public SaaS companies have done some sort of layoffs the past 12 months, they were often more really reorgs, though, without any net decrease in headcount. Billion in ARR!

Growth 80

Growth Service Sell Sales 80

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Profit margin 100

Profit margin GTM Price Growth 100

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space.

Legal 90

Legal Networking User Experience Technique 90

SaaStr

FEBRUARY 1, 2022

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs. 60% of Asana’s customers come from self-service, 40% from sales. And it’s the true magic in scaling SMB SaaS.

Contract 138

Contract Cross-sell Price Growth 138

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. If you’re running an SaaS development firm, this is relevant to you as well. Clients paying for SaaS (that is, software as a service) will be doing so on a recurring basis.

Service 59

Service Customers Clients Contract 59

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

Campaign 52

Campaign Trust Promote Presentation 52

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. There is a lot more that SaaS brands can do to elevate their performance. There is a lot more that SaaS brands can do to elevate their performance. It is not enough to set and forget campaigns.

Campaign 96

Campaign Contract Strategize Product 96

SaaStr

JANUARY 15, 2021

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on its services. Gross margins on services are about 35%. And isn’t it a bit unseemly to charge for services? It sure did to me.

Service 123

Service Contract Price Negotiate 123

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations.

Account management 76

Account management Commission Contract Sales 76

SaaStr

JANUARY 5, 2021

For sure this is true in SaaS. And yet … What tends to happen for most SaaS businesses even as early as $2m ARR or so, is that they get a core engine that’s working. SaaS Compounds (more on that here ). Add Professional Services, for Rea l. Professional services? Double Down on What Works.

Growth 129

Growth Engineering Service Start-ups 129

SaaStr

JULY 6, 2021

Q: As a SaaS company should you include professional services in your ARR number? Include professional services in your total revenue run rate. Here’s a great example from Qualtrics : You can see here at a $723m run-rate, that $535m is from software / SaaS and $198m is from services. But — break it out.

Service 102

Service 102

Martech

JANUARY 13, 2022

Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. The post Lucidworks announces new SaaS search platform, Springboard appeared first on MarTech.

Launch 102

Launch Technology Technology Customers 102

SaaStr

FEBRUARY 19, 2022

When you’re starting off in SaaS, it’s very tempting to target small businesses. You won’t have the resources to service the Fortune 500. But most SaaS companies get there with companies of all sizes — including the true, big large, scary enterprise. If you can get huge on SMBs alone, that’s great.

Launch 134

Launch Start-ups Growth Customers 134

SaaStr

MAY 11, 2019

We were just handed a bill like this for a 20+ year old SaaS product bought out by a PE firm. SaaS is about recurring revenue. The post Has anyone seen termination charges for SaaS services? Some older companies do this. And really, an “auto-renew for another year without notice” clause can basically do the same thing.

Service 52

Service Growth Customers Product 52

Hubspot

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success.

Contract 69

Contract Cross-sell Up-sell Clients 69

Sales Hacker

JUNE 29, 2020

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. In this guide, we’ll explore the SaaS sales process and the steps you can take to improve your SaaS sales strategy. We’ll look at: 3 SaaS sales models you can follow.

Objectives and Key Results 80

Objectives and Key Results Sales Closing Follow-up 80

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

GTM 93

GTM Niche Account management Up-sell 93

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Service 99

Service Price Engineering Niche 99