Search Engine Land

MAY 9, 2024

Why did this happen, starting in mid-April? But it seems like Google has been cautiously and patiently testing a variety of factors over the past year, all with the goal of improving it for a wider launch. In addition to SGE showing on less queries, the amount of space SGE occupies has been getting smaller over the past month.

Launch 128

Launch Product 128

Search Engine Land

MAY 20, 2024

’ But it’s like an individual restaurant saying, ‘I’ve started getting fewer customers this year. In an interesting moment, the tables were turned on Google, and Pichai was asked about how it felt when OpenAI transcribed over a million hours of YouTube videos to train GPT-4. Over and over again we see that.”

Click Through Rate 127

Click Through Rate Follow-up Technology Technology 127

Partners in Excellence

FEBRUARY 9, 2024

Yet I’m stunned by the number of people, when confronted with it, shrug their shoulders, saying, “Get over it, that’s the way of work these days……” I’m stunned by the “acceptance” of this problem, particularly by leaders. Then we have to start building pipeline.

Pipeline 129

Pipeline Growth Up-sell Territory 129

Partners in Excellence

MARCH 10, 2024

I first “met” Chloe Wold a little over 3 years ago. We started exchanging notes about some of the stories. Not sure if it’s what you’re looking for, but my story behind sales is different than most and I found myself unable to explain it without starting from the beginning and being honest about my journey.

Sell 131

Sell Up-sell Start-ups Growth 131

Search Engine Land

OCTOBER 31, 2023

Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. As a reminder, Google started mobile-first indexing over 6.5 As a reminder, Google started mobile-first indexing over 6.5 “It’s been a long road, getting from there to here.

Engineering 145

Engineering 145

SaaStr

MAY 25, 2024

Let’s first start with how Cloudinary came to be. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. Over time, they realized that might not be the right thing to do. Then, they started building out use cases and a vision for the future.

Growth 75

Growth GTM Product Consult 75

Search Engine Land

MARCH 26, 2024

When do resources start loading, and how long does each request take? Before the TTFB milestone, no other resources can start loading and no content can become visible. For example, in the example above we can see that the app.css file is over 100 kilobytes large. For example: What resources are downloaded?

User Experience 102

User Experience Networking Represent Start-ups 102

Search Engine Land

MAY 7, 2024

Reminder: The original Killer Whale update The “Killer Whale” update started in July 2023 as a huge E-E-A-T update to the Knowledge Graph. The key takeaways from the July 2023 Knowledge Graph are that Google is doing three things: Accelerating the growth of the Knowledge Vault (starting with Person entities).

Trust 109

Trust Growth Start-ups Education 109

Search Engine Land

MAY 21, 2024

This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP. No action is required from advertisers – existing Search, Performance Max and Shopping campaigns can be automatically eligible. Why we care. The big picture. Intrusiveness.

Territory 104

Territory Represent Campaign Product 104

Partners in Excellence

MAY 17, 2024

Where do I start? I suppose I’ll start with, “We owe our people our total commitment and support!” We don’t inflict ourselves on them, we don’t take the deal over, we ask them, “What do you want me to help you accomplish?” What do we “owe” our people?

Trust 126

Trust Start-ups Meeting Customers 126

Search Engine Land

MARCH 4, 2024

Getting started. You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. However, some advertisers may be uneasy with the diminished control and entrusting AI to make decisions on their behalf.

Campaign 123

Campaign Launch Networking Start-ups 123

SaaStr

MAY 21, 2024

Guru started doing town halls when they were around 14 or 15 employees. Generally, town halls run under 45 minutes–quality over quantity. For the process, the VP of People Ops starts 1-2 weeks in advance and lays out a skeleton agenda in a private Slack channel, pulling in speakers and a mix of recurring and one-time segments.

Meeting 94

Meeting Technique Growth Conversion 94

Partners in Excellence

APRIL 2, 2024

Habit 2 of Stephen Covey’s famous, “The Seven Habits Of Highly Effective People,” is “Start (Begin) with the end in mind.” Over 60% of the time, they fail–but what would it mean to them, and, consequently, to us if we increased their success rate? We will help customers succeed in their project.

Customers 131

Customers Closing Presentation Product 131

Partners in Excellence

OCTOBER 12, 2023

They swoop in, most of the time uninvited, taking over a deal. Pretty soon, people stop trying, they know the manager is going to take over the most critical deals, so they just don’t bother any more. Then, the manager starts failing. You are tempted to take over.

Closing 135

Closing Sell Sales 135

Search Engine Land

OCTOBER 3, 2023

The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. Data providers on the September 2023 helpful content update Let me start off by saying again that many of the data providers didn’t pick up as much volatility with this update as typical Google algorithm updates. Other tools.

Niche 143

Niche Engineering Technique Start-ups 143

Search Engine Land

DECEMBER 26, 2023

Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28. March 2023 core update.

Niche 140

Niche Launch Engineering Start-ups 140

Search Engine Land

APRIL 30, 2024

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. If you unpause a paused keyword in Google Ads, Google will automatically pause it again if it receives no impressions over the next three months. What is low activity? Why we care.

Campaign 101

Campaign 101

Search Engine Land

APRIL 29, 2024

Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. Google started phasing out third-party cookies to 1% of Chrome users in January. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. Dig deeper.

Closing 92

Closing Start-ups Conversion Process 92

Martech

SEPTEMBER 8, 2023

Should brands favor local stores over online? Some 11% said they started their holiday shopping in July, 14% in August and 19% are starting this month. And a quarter said they preferred to shop on social over that period. Why we care. Customer preferences are everything in marketing but sometimes they are contradictory.

Closing 121

Closing Gaming Campaign Process 121

Search Engine Land

MAY 1, 2024

Before you start cheering, the data seems suspect. While SEOs and others have been heavily critical of Google over the past few years, often with good reason, I’ve never seen market share figures swing like this in one month unless there was a change to how the data was collected or there is some sort of issue with the data.

Market share 125

Market share Territory Engineering Start-ups 125

Search Engine Land

SEPTEMBER 28, 2023

The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Do keep in mind the data providers saw unprecedented low volatility over the past couple of weeks, especially for a Google update. Google has confirmed that the September 2023 helpful content update is now finished rolling out.

Engineering 142

Engineering Promote Clients Process 142

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Campaign 135

Campaign Retail Engineering Start-ups 135

Search Engine Land

NOVEMBER 2, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. This is the fourth broad core algorithm update of 2023.

Start-ups 138

Start-ups Engineering Process 138

SaaStr

MAY 15, 2024

There’s a lot to learn from our mobile-first comrades because it’s even harder over there than it is over here. RevenueCat is selling to businesses selling to consumers, which has resulted in over $6B in subscription app revenue tracked across the Apple Store, Google Play Store, and Stripe. That’s a lot of dollars up for grabs.

Growth 106

Growth B2B UX B2C 106

Partners in Excellence

MARCH 2, 2024

Over the past few years, I’ve noticed a trend among sellers. I started writing about the issue, the first was: “ Sellers, Are You Really Interested in Selling.” In thinking about it, I started thinking about so many friends, colleagues, clients, and others who seem to share my passion.

Sell 121

Sell Clients Sales 121

SaaStr

MAY 25, 2024

Over 30% of U.S. But start calmly and kindly marketing to get them back once you lose them. RevenueCat is the dominant solution to manage subscriptions in the mobile world. mobile apps with a subscription use their API/SDK, and they have a massive data set. It may be years later in SaaS. Most will stay lost, unfortunately.

B2C 71

B2C B2B Start-ups Customers 71

Search Engine Land

MARCH 1, 2024

Google Ads will automatically start pausing ad groups with low activity. The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. She said on LinkedIn : “I am over the moon with this update! This is absolutely a net positive.”

Campaign 136

Campaign Process Product 136

Search Engine Land

MARCH 5, 2024

March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update. In fact, Google said work for the March 2024 core update started with the 2022 helpful content update. What to do if your rankings drop.

Engineering 145

Engineering Start-ups User Experience Technique 145

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Always aim for quality over quantity and resist Google’s pressure to add more.

CTR 104

CTR A/B testing Objectives and Key Results Campaign 104

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. This level matches Amazon’s consistent presence over the last two years. Why we care. Device matters. Rise of Temu. Report methodology.

Retail 137

Retail Campaign Represent Growth 137

Search Engine Land

APRIL 17, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. And is there anything I need to be doing?” Many SEOs use Search Console to measure organic search traffic.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Search Engine Land

FEBRUARY 14, 2024

This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14. I suspect Google will fix this bug relatively quickly but it has already been over an hour since we noticed the bug and it is still not resolved.

Start-ups 119

Start-ups Sales 119

Search Engine Land

MAY 16, 2024

That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. At this point, it’s about relating to their pain points and starting to build trust more than what they need to solve than they do about who’s solving it for them.

B2B 102

B2B Education Campaign Prospecting 102

Search Engine Land

OCTOBER 5, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. This is the third broad core algorithm update of 2023.

Start-ups 142

Start-ups Engineering 142

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 112

Manufacturing Promote Pipeline Technique 112

Search Engine Land

OCTOBER 24, 2023

Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. And yet, over time, the same up-and-to-the-right charts that get SEOs paid: What does this mean? They want long-term success. Except, that’s OK!

CTR 107

CTR Drivers/motivators Start-ups Referrals 107

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. In fact, its use has increased year over year, accounting for 80% of all outbound messaging. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120