Hubspot

NOVEMBER 3, 2015

Cliff notes: As a whole, advertising is ineffective. Earlier this year, AdAge made a profound yet controversial statement that “no one trusts advertising or media.” Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say that they don’t trust any news source. The bottom line?

Trust 69

Trust Entertainment Education Campaign 69

Hubspot

FEBRUARY 10, 2020

To be considered successful, these short ads would need to grab attention from audiences in 30 seconds or less. Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?". This isn't shocking.

Sports 80

Sports Non-Profits Hospitality Gaming 80

Gong.io

JUNE 19, 2018

The analysis revealed concrete behaviors and patterns across the entire sales process that lead to successful outcomes. Understanding what success looks like in each of those conversations. Successful reps have talking bursts that last almost 50% longer than their unsuccessful peers. Equipping your reps to execute.

Process 103

Process Objectives and Key Results Cold Call Objection handling 103

ConversionXL

FEBRUARY 13, 2013

but it’s important to note that I didn’t just come up with the content and format from nowhere…. Do headings in emails matter? Which links are customers most likely to click? Are links in body content distracting? Are images important? Setting the scene. It’s always good to be think about email marketing in context.

Customers 114

Customers Campaign Follow-up Start-ups 114

Hubspot

OCTOBER 2, 2012

Note: All opinions -- positive or negative -- about the new iPhone 5 and Apple Maps (affectionaly known as "Mapples") have been withheld in this post. The world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. 1) Your Product Kinda Stinks.

Retail 78

Retail Trust Launch Product 78

Gong.io

JUNE 19, 2018

The analysis revealed concrete behaviors and patterns across the entire sales process that lead to successful outcomes. Understanding what success looks like in each of those conversations. Successful reps have talking bursts that last almost 50% longer than their unsuccessful peers. Equipping your reps to execute.

Process 48

Process Objectives and Key Results Cold Call Objection handling 48

Gong.io

JULY 16, 2021

That’s what we call a data cliff — a huge drop-off. Pipeline management is no easy task. Top managers are skeptical at every step of the sales cycle. It’s in their nature. It’s what makes them great at identifying risk in their pipeline and creating a contingency plan for each deal. Once you see them, you can’t unsee them. But wait. .

Pipeline 118

Pipeline Contact Cross-sell Sales 118

Hubspot

APRIL 13, 2021

They're certainly not inducing Netflix cliff-hanger levels of anticipation and excitement. Here, I've included some lessons based off my own experience launching and revamping the webinar program at CXL , as well as insights and quotes from other successful marketers. Let's be honest: most webinars aren't great. What is value?

Construction 96

Construction Pitch Promote Presentation 96

Heinz Marketing

JANUARY 18, 2021

“… relying on the things that you just do inherently well, it’s going to drive you to be more successful… really understanding who you are as a person was lesson number one” Matt: Thank you so much everyone for joining us on the first episode for 2021 of Sales Pipeline Radio. This and a LOT MORE! Matt: Yeah.

Pipeline 119

Pipeline Consult Sales Start-ups 119

Hubspot

AUGUST 6, 2018

For those marketers and business owners out there who like to gauge success with neat and tidy numbers, brand awareness will likely ruffle your feathers. Brand awareness is incredibly important for business success and overall marketing goals. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is.

Trust 101

Trust Campaign Real Estate Promote 101

Hubspot

MARCH 19, 2015

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. Mistake #1: They Lack a Goal-Driven Strategy.

Electricity 78

Electricity Manufacturing Networking Promote 78

SaaStr

JULY 10, 2020

351: Chris O’Neill (Google, Evernote) shares his lessons from previous downturns and how to chart a new course for growth in today’s changing market. This episode is sponsored by Lightmatter. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. Chris O’Neill.

E-commerce 78

E-commerce Price Start-ups Growth 78