Martech

APRIL 24, 2024

Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights. Start with your business objectives and work back from there.

Customers 99

Customers Represent Promote Start-ups 99

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. There are three broad categories of signals.

Cross-sell 93

Cross-sell Customers Pitch Drivers/motivators 93

Search Engine Land

AUGUST 30, 2023

Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. After using Google Ads for over a decade, there are a few areas that I think most advertisers or agencies don’t utilize enough. But this is only true if your pixel is set up properly.

Click Through Rate 132

Click Through Rate Campaign Retail Clients 132

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. Owned content for hidden gems There are a few ways to optimize your website for hidden gems. First, what are hidden gems?

Launch 119

Launch Referrals Strategize Networking 119

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. Cons : Paid tool, desktop-based.

Appointment 101

Appointment Start-ups Process Customers 101

Search Engine Land

APRIL 23, 2024

While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content. SEO tools for TikTok Although SEO for TikTok is a relatively new concept, there are tools available to simplify optimizations. Business email address Subscribe Processing.

Entertainment 110

Entertainment Objectives and Key Results Follow-up Engineering 110

Search Engine Land

APRIL 26, 2024

There are many ways to do this. Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. They provide valuable insights and real-life examples for content creation. Remember, keywords don’t make purchases; people do (or at least for now).

Product 106

Product Launch CRM Start-ups 106

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. One of my favorite aspects of SEO is diving into competitive research.

Angle 124

Angle Strategize Strategic planning Territory 124

Search Engine Land

JUNE 4, 2024

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents?

Trust 116

Trust Start-ups Pitch Closing 116

Search Engine Land

SEPTEMBER 19, 2023

There’s no denying that AI has the potential to transform how we live, work, and play. Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend. ” But the benefits don’t stop there.

Clients 126

Clients Conversion Click Through Rate Campaign 126

Martech

OCTOBER 4, 2022

There are links to all the parts at the end of this post. In this installment we’re looking at the insights feature and how to customize it to your needs. That’s what you want to build an insight from. GA4 has two types of insights : Automated. This shows the most recent automated and custom insights.

E-commerce 111

E-commerce Customers Start-ups Conversion 111

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention. Why we care. Accessibility.

Presentation 89

Presentation Process Customers 89

Martech

MARCH 6, 2024

We built a sort of ChatGPT for insights, a generative business intelligence. When we did that, there wasn’t as much adoption as we wanted. It also gives another view that enables them to explore insights the AI has already found. Should there be more training of people around the prompts and thinking about the data?

Engineering 90

Engineering Campaign Presentation Consult 90

Search Engine Land

JANUARY 11, 2024

Here’s how to use these insights to inform strategies for improving E-E-A-T signals. By examining the sources Google deems authoritative for a particular query, we can gain insight into creating hyper-relevant content that aligns with user expectations and enhances E-E-A-T signals. Are these the top sources you would expect to see?

Trust 127

Trust Engineering Represent Follow-up 127

Search Engine Land

JUNE 4, 2024

There are better keywords, like “open a donor-advised fund account,” that are more likely to generate high-value traffic. Cross-channel insights : Search intent analysis provides valuable insights into customer behavior that can be applied across all your marketing channels, not just SEO.

Campaign 96

Campaign Cross-sell Engineering Conversion 96

Martech

DECEMBER 1, 2023

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Extract actionable insights for the marketing manager’s budgeting. Initially, there were concerns that AI-generated content would rank lower in search engines. Include a chart of the data.

Technology 139

Technology Technology Campaign Technique 139

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important?

Objectives and Key Results 123

Objectives and Key Results CTR Campaign Territory 123

Martech

JANUARY 23, 2024

They’re able to shop with confidence and not have to think, ‘Oh is there a sale coming? That’s a great way to get people to the site, and then once they’re there, they have a really great experience.” It’s all about integrating these valuable data insights through all areas of customer experience. Do I need to wait?’”

Technology 95

Technology Technology Price Referrals 95

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

A/B testing 98

A/B testing Click Through Rate Objectives and Key Results Campaign 98

Martech

DECEMBER 4, 2023

there is no reason to feel left out. AI delivers insight into the thinking process of people and how they think. You can generate this insight by integrating your CRM with any number of AI tools that enables dynamic insights. Two of the keynotes that I attended mentioned AI and the one was entirely on AI.

Drivers/motivators 116

Drivers/motivators B2B Technology Technology 116

Search Engine Land

SEPTEMBER 29, 2023

Without it, a campaign may not receive crucial insights to adjust its central strategy. Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. The key to local SEO data is in its name – it’s local.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Growth 130

Search Engine Land

MAY 20, 2024

Although the 2024 submission process is exceptionally streamlined — it’s never been faster or easier to apply — there’s still a story that has to be told. ” – Anu Adegbol a, Paid Media Editor, Search Engine Land There you have it! Finally, showcase the outcomes and improvements (‘After’).

Engineering 88

Engineering Campaign Consult Growth 88

Search Engine Land

APRIL 23, 2024

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

Government 110

Government Campaign Follow-up Conversion 110

Search Engine Land

JANUARY 16, 2024

How to use the insights. Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

UX 116

UX Represent Niche Clients 116

Search Engine Land

NOVEMBER 30, 2023

Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you. Accessing auction insights Depending on the amount of data available, you can look at auction insights at the account level by campaign, ad group or keyword.

Campaign 112

Campaign Territory Account management Clients 112

Martech

OCTOBER 6, 2023

Such knowledge gaps keep these powerful insights from being brought to light. To bridge this gap, there must be better alignment within the organization. Regular meetings between MOps and data science teams also help to promote collaboration, educate analysts on marketing goals and drive insights for ROI and revenue.

SQL 134

SQL Pipeline Education Campaign 134

Partners in Excellence

NOVEMBER 30, 2023

As far as I can tell, she has never looked at our website, which would also give her more insight in “learning about your company.” There are dozens of tools that can provide great insight about me and my company. Even tools like ChatGPT can give great insight. But people aren’t using them.

Construction 106

Construction Conversion Clients Meeting 106

Search Engine Land

NOVEMBER 13, 2023

Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively. This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry. I'll share the simplest method I've found.

Represent 118

Represent Strategize Construction Education 118

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. It’s coming from every direction. But ChatGPT is far from the only AI game in town.

CRM 120

CRM Technology Technology Campaign 120

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. The more titles/descriptions used in an RSA, the more ad variations there are for Google’s algorithm to use. This is why.

CTR 105

CTR A/B testing Objectives and Key Results Campaign 105

Search Engine Land

MARCH 4, 2024

If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. Continuing to utilize data-driven insights to measure success, evaluate targeting options and optimize toward what is working will ensure we can continue evolving. A world of excess: Is more really better?

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Search Engine Land

APRIL 25, 2024

There are three things to consider: 1. Is there new information you had not considered before that should be something you work into your marketing and content strategy? This requires a click away from the Perplexity results to get there. Do your research You must be using these tools. See what the responses are. See terms.

Engineering 99

Engineering Follow-up Conversion Start-ups 99

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. While buying ad spots and directly selling to members might not be the strategy, there’s undeniable value for brands willing to engage authentically.

Niche 99

Niche Drivers/motivators Trust Clients 99

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it. (I Even with that being the top answer, there is a fundamental problem.

Customers 108

Customers Technology Technology Clients 108

Search Engine Land

MARCH 26, 2024

Unless there are redirects, the HTML document will be the first request in the waterfall. In this example, we can see that there are four render-blocking CSS stylesheet requests. Compare real user data to lab data Google provides real user data for most websites as a part of their PageSpeed Insights tool.

User Experience 104

User Experience Networking Represent Start-ups 104

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights. What can you win?

GTM 95

GTM Growth Referrals Cross-sell 95

Search Engine Land

MAY 23, 2024

There is no wrong choice. Even if you made a terrible call, there is time to correct it. There are far more things outside of your control than in your control. Their insights can be invaluable when weighing your options. You can either have broad or deep subject matter expertise. The choice is yours.

Sports 95

Sports Strategize Clients Growth 95